Israeli Social Content

{
  "author": "skills-il",
  "version": "1.2.0",
  "category": "marketing-growth",
  "tags": {
    "he": [
      "רשתות-חברתיות",
      "פייסבוק",
      "אינסטגרם",
      "טיקטוק",
      "תוכן-שיווקי",
      "שיווק-דיגיטלי"
    ],
    "en": [
      "social-media",
      "facebook",
      "instagram",
      "tiktok",
      "marketing-content",
      "digital-marketing"
    ]
  },
  "display_name": {
    "he": "תוכן לרשתות חברתיות ישראליות",
    "en": "Israeli Social Content"
  },
  "display_description": {
    "he": "יצירת תוכן לרשתות חברתיות מותאם לקהל הישראלי כולל קופי בעברית מדוברת, האשטגים, לוח זמנים לפרסום בהתאם ללוח השנה הישראלי, ואסטרטגיית קבוצות פייסבוק. השתמשו כשצריך לתכנן אסטרטגיית רשתות חברתיות לקהל ישראלי, לכתוב פוסטים בעברית, לתזמן פרסום לפי שעון ישראל, או לבנות נוכחות בפייסבוק, אינסטגרם, טיקטוק או לינקדאין. לא מיועד לקמפיינים ממומנים, שיתופי פעולה עם משפיענים, או כתיבת תוכן SEO.",
    "en": "Create social media content optimized for Israeli audiences across Facebook, Instagram, TikTok, and LinkedIn. Use when user asks about Israeli social media strategy, Hebrew social posts, posting schedules for Israel, Hebrew hashtags, or Israeli Facebook group marketing. Covers platform-specific best practices, Israeli cultural references, and Hebrew copywriting for social. Do NOT use for paid ad campaigns, influencer outreach, or SEO content writing."
  },
  "supported_agents": [
    "claude-code",
    "cursor",
    "github-copilot",
    "windsurf",
    "opencode",
    "codex",
    "antigravity",
    "gemini-cli"
  ]
}


# Israeli Social Media Platforms Guide

## Platform Demographics (early 2026)

Sources: NapoleonCat (Jan 2026), DataReportal Digital 2025/2026 Israel, ISOC-IL Annual Report 2025.

| Platform | Users (IL) | Primary Age | Penetration | Notes |
|----------|-----------|-------------|-------------|-------|
| Facebook | ~7.6M | 25-55 | ~80% of population | Groups are #1 discovery channel |
| Instagram | ~5M | 18-35 | ~52% of population | Reels driving growth, +5.7% YoY |
| TikTok | ~4.5M (18+) | 16-30 | ~69% of adults 18+ | Fastest growing, total users higher |
| LinkedIn | ~3.1M | 25-55 | ~33% of population | Highest per-capita globally |
| Twitter/X | ~1.5M | 25-45 | ~16% of population | Tech/politics niche |
| Telegram | ~2M+ | 20-40 | ~71% usage rate (ISOC-IL) | Developer communities, news channels |
| WhatsApp | ~9.4M | All ages | ~99% of population | Universal, not a marketing platform |

Note: TikTok figure is 18+ ad reach (DataReportal). Total users including under-18 are higher. LinkedIn counts registered members, not monthly active users.

## Facebook Groups (Key Marketing Channel)
Israeli Facebook groups are the dominant content discovery and community channel. Types:
- City/neighborhood groups (e.g., "תושבי רמת גן")
- Professional groups (e.g., "שיווק דיגיטלי ישראל")
- Buy/sell groups (e.g., "יד 2 תל אביב")
- Parenting groups (e.g., "אמהות ואבות")
- Food groups (e.g., "מה בישלת היום?")

## Hebrew Hashtag Best Practices
- No underscores in Hebrew hashtags
- No spaces (Hebrew words concatenate naturally)
- Mix popular + niche tags
- Popular: #ישראל #תלאביב #שיווקדיגיטלי #הייטקישראלי #סטארטאפ #עסקיםקטנים

## Content Calendar Considerations
- **Shabbat**: No posting Friday afternoon through Saturday night
- **Yom Kippur**: Absolutely no commercial content
- **Yom HaZikaron**: Memorial day, no commercial content
- **Rosh Hashana**: Greeting cards, new year content
- **Hanukkah**: Gift guides, promotions
- **Purim**: Fun/costume content
- **Yom Ha'atzmaut**: National pride, celebrations


#!/usr/bin/env python3
"""Generate optimal posting schedule for Israeli social media.

Creates a weekly posting calendar optimized for Israeli audience
engagement patterns across Facebook, Instagram, TikTok, and LinkedIn.

Usage:
    python posting_scheduler.py --platform facebook
    python posting_scheduler.py --all
    python posting_scheduler.py --help
"""

import argparse

PLATFORMS = {
    "facebook": {
        "name_he