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Google Analytics

  • 60 installs
  • 93 repo stars
  • Updated May 14, 2026
  • thatrebeccarae/claude-marketing

Helps with ai & agent building tasks.

About

google-analytics is a Claude Code skill for ai & agent building. It helps solo builders move faster with AI-assisted development.

  • google-analytics
  • AI & Agent Building
  • AI-coding skill

Google Analytics by the numbers

  • 60 all-time installs (skills.sh)
  • +3 installs in the week ending Jul 27, 2026 (Skillselion tracking)
  • Ranked #6,388 of 16,546 AI & Agent Building skills by installs in the Skillselion catalog
  • Data as of Aug 5, 2026 (Skillselion catalog sync)
npx skills add https://github.com/thatrebeccarae/claude-marketing --skill google-analytics

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Installs60
repo stars93
Last updatedMay 14, 2026
Repositorythatrebeccarae/claude-marketing

What it does

Helps with ai & agent building tasks.

Files

SKILL.mdMarkdownGitHub ↗

Google Analytics Analysis

Analyze website performance using Google Analytics data to provide actionable insights and improvement recommendations.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/google-analytics ~/.claude/skills/

Quick Start

1. Setup Authentication

This Skill requires Google Analytics API credentials. Set up environment variables:

export GOOGLE_ANALYTICS_PROPERTY_ID="your-property-id"
export GOOGLE_APPLICATION_CREDENTIALS="/path/to/service-account-key.json"

Or create a .env file in your project root:

GOOGLE_ANALYTICS_PROPERTY_ID=123456789
GOOGLE_APPLICATION_CREDENTIALS=/path/to/service-account-key.json

Never commit credentials to version control. The service account JSON file should be stored securely outside your repository.

2. Install Required Packages

# Option 1: Install from requirements file (recommended)
pip install -r cli-tool/components/skills/analytics/google-analytics/requirements.txt

# Option 2: Install individually
pip install google-analytics-data python-dotenv pandas

3. Analyze Your Project

Once configured, I can:

  • Review current traffic and user behavior metrics
  • Identify top-performing and underperforming pages
  • Analyze traffic sources and conversion funnels
  • Compare performance across time periods
  • Suggest data-driven improvements

How to Use

Ask me questions like:

  • "Review our Google Analytics performance for the last 30 days"
  • "What are our top traffic sources?"
  • "Which pages have the highest bounce rates?"
  • "Analyze user engagement and suggest improvements"
  • "Compare this month's performance to last month"

Analysis Workflow

When you ask me to analyze Google Analytics data, I will:

1. Connect to the API using the helper script 2. Fetch relevant metrics based on your question 3. Analyze the data looking for:

  • Traffic trends and patterns
  • User behavior insights
  • Performance bottlenecks
  • Conversion opportunities

4. Provide recommendations with:

  • Specific improvement suggestions
  • Priority level (high/medium/low)
  • Expected impact
  • Implementation guidance

Common Metrics

For detailed metric definitions and dimensions, see REFERENCE.md.

Traffic Metrics

  • Sessions, Users, New Users
  • Page views, Screens per Session
  • Average Session Duration

Engagement Metrics

  • Bounce Rate, Engagement Rate
  • Event Count, Conversions
  • Scroll Depth, Click-through Rate

Acquisition Metrics

  • Traffic Source/Medium
  • Campaign Performance
  • Channel Grouping

Conversion Metrics

  • Goal Completions
  • E-commerce Transactions
  • Conversion Rate by Source

Analysis Examples

For complete analysis patterns and use cases, see EXAMPLES.md.

Scripts

The Skill includes utility scripts for API interaction:

Fetch Current Performance

python scripts/ga_client.py --days 30 --metrics sessions,users,bounceRate

Analyze and Generate Report

python scripts/analyze.py --period last-30-days --compare previous-period

The scripts handle API authentication, data fetching, and basic analysis. I'll interpret the results and provide actionable recommendations.

Troubleshooting

Authentication Error: Verify that:

  • GOOGLE_APPLICATION_CREDENTIALS points to a valid service account JSON file
  • The service account has "Viewer" access to your GA4 property
  • GOOGLE_ANALYTICS_PROPERTY_ID matches your GA4 property ID (not the measurement ID)

No Data Returned: Check that:

  • The property ID is correct (find it in GA4 Admin > Property Settings)
  • The date range contains data
  • The service account has been granted access in GA4

Import Errors: Install required packages:

pip install google-analytics-data python-dotenv pandas

Security Notes

  • Never hardcode API credentials or property IDs in code
  • Store service account JSON files outside version control
  • Use environment variables or .env files for configuration
  • Add .env and credential files to .gitignore
  • Rotate service account keys periodically
  • Use least-privilege access (Viewer role only)

Data Privacy

This Skill accesses aggregated analytics data only. It does not:

  • Access personally identifiable information (PII)
  • Store analytics data persistently
  • Share data with external services
  • Modify your Google Analytics configuration

All data is processed locally and used only to generate recommendations during the conversation.

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