Landing Page Optimizer

Landing Page Optimizer

Audit and optimize landing pages for maximum conversion.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/landing-page-optimizer ~/.claude/skills/

Audit Framework

Above the Fold (First 5 Seconds)

The visitor must answer 3 questions instantly: 1. What is this? (Clear headline) 2. Why should I care? (Benefit-focused subheadline) 3. What do I do next? (Visible CTA)

Hero Layout Patterns

Value Proposition Hierarchy

H1: Primary benefit (what outcome they get)
Subheadline: How you deliver it (mechanism or differentiator)
Supporting points: 3 proof points or features (bullets)
CTA: Specific action + anxiety reducer

CTA Optimization

Text: Action verb + specific outcome ("Start Free Trial" not "Submit") Design: High contrast to background, generous padding, whitespace around it Placement: Above fold, after each content section, sticky on scroll Microcopy: Reduce anxiety below CTA ("No credit card required", "Cancel anytime")

Social Proof Patterns

Form Optimization

• Every field removed increases completion 5-10%
• Labels above fields (never placeholder-only)
• Inline validation (real-time, not on submit)
• Smart defaults and autofill (autocomplete attributes)
• Multi-step forms outperform single long forms
• Progress indicator for multi-step

Mobile Optimization

• Touch targets minimum 48x48px
• Single column layout
• Thumb-friendly CTA placement (bottom half of screen)
• No horizontal scrolling
• Simplified navigation (hamburger or none)
• Fast load (LCP <2.5s on 4G)

Conversion Benchmarks

Anti-Patterns

1. Multiple competing CTAs — one primary action per page 2. Feature-focused headline — lead with benefit, not feature 3. Stock photos — real product screenshots or real people 4. Navigation on landing pages — remove nav for paid traffic pages 5. Below-fold CTA only — always have CTA above the fold 6. No social proof — every landing page needs trust signals 7. Slow load time — every 100ms delay costs 1% conversion 8. Desktop-only design — 60%+ traffic is mobile

Integration with Other Skills

• cro-auditor — Broader CRO audit framework; this skill deep-dives on individual pages
• ab-testing-framework — Test the changes this skill recommends
• copywriting-frameworks — Apply PAS/AIDA to landing page copy
• frontend-design — Implement the optimized page design
• technical-seo-audit — Page speed and technical optimization

Landing Page Optimizer — Examples

Example 1: SaaS Landing Page Audit

Prompt

Audit our SaaS landing page. Conversion rate is 1.8% from paid traffic. We want 4%+.

What the skill does

1. Evaluates above-the-fold: finds headline is feature-focused, CTA below fold, no social proof visible 2. Identifies 6 issues: competing nav links, generic CTA text, 8-field form, no testimonials, slow LCP (3.8s), stock photo hero 3. Prioritizes fixes by impact with ICE scores 4. Rewrites headline (benefit-focused), CTA text, and recommends form reduction to 3 fields

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Example 2: E-commerce Product Page for Mobile

Prompt

Optimize our product page for mobile. 65% of traffic is mobile but mobile converts at 0.8% vs 2.1% desktop.

What the skill does

1. Identifies mobile-specific issues: tiny add-to-cart button (32px), image carousel requires pinch-zoom, reviews hidden behind tab, slow load (4.2s LCP on 4G) 2. Recommends: enlarge CTA to 48px+ full-width, optimize images for mobile, surface reviews inline, lazy-load below-fold content 3. Estimates mobile conversion improvement to 1.5-2.0% based on benchmarks

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Example 3: Pricing Page Redesign

Prompt

Our pricing page gets 2,000 visits/month but only 3% click through to trial signup. Help us improve it.

What the skill does

1. Audits plan presentation: finds 5 plans (too many), no recommended/popular indicator, feature comparison table has 40 rows (overwhelming) 2. Recommends: reduce to 3 plans (Good/Better/Best), highlight middle plan as "Most Popular", simplify feature table to 8-10 key differences 3. Suggests anchoring (show enterprise price to make mid-tier feel reasonable) and social proof per plan ("Used by 500+ teams")

Landing Page Optimizer Reference

Reference data, benchmarks, and platform-specific details for the Landing Page Optimizer skill.

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