Pricing Strategy
- 62 installs
- 93 repo stars
- Updated May 14, 2026
- thatrebeccarae/claude-marketing
Helps with ai & agent building tasks.
About
pricing-strategy is a Claude Code skill for ai & agent building. It helps solo builders move faster with AI-assisted development.
- pricing-strategy
- AI & Agent Building
- AI-coding skill
Pricing Strategy by the numbers
- 62 all-time installs (skills.sh)
- +8 installs in the week ending Aug 5, 2026 (Skillselion tracking)
- Ranked #6,310 of 16,544 AI & Agent Building skills by installs in the Skillselion catalog
- Data as of Aug 5, 2026 (Skillselion catalog sync)
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| Installs | 62 |
|---|---|
| repo stars | ★ 93 |
| Last updated | May 14, 2026 |
| Repository | thatrebeccarae/claude-marketing ↗ |
What it does
Helps with ai & agent building tasks.
Files
Pricing Strategy
Pricing model design, competitive analysis, and pricing page optimization.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/pricing-strategy ~/.claude/skills/Pricing Models
| Model | How It Works | Best For | Risk |
|---|---|---|---|
| Per-seat | Price per user/month | Collaboration tools | Discourages adoption |
| Usage-based | Pay for what you use | APIs, infrastructure | Revenue unpredictability |
| Tiered | Feature-gated plans | SaaS with clear feature tiers | Complexity, feature gating frustration |
| Freemium | Free tier + paid upgrades | PLG, network effects | Low conversion (2-5% typical) |
| Flat-rate | One price for everything | Simple products | Leaves money on table |
| Hybrid | Base + usage or seat + usage | Complex products | Pricing complexity |
| Per-unit | Price per resource (project, site) | Agencies, multi-property | Usage ceiling anxiety |
Value Metric Selection
The value metric is what you charge for (seats, API calls, revenue managed, etc.).
Good value metric criteria: 1. Scales with customer value — as they get more value, they naturally pay more 2. Easy to understand — customer can predict their bill 3. Measurable — you can track and bill accurately 4. Controllable — customer can influence their usage
| Product Type | Common Value Metrics |
|---|---|
| Email marketing | Contacts, emails sent |
| Analytics | Events tracked, monthly users |
| CRM | Seats, contacts |
| Infrastructure | Compute hours, storage, requests |
| E-commerce platform | GMV, orders, SKUs |
| Design tools | Seats, projects, exports |
Competitive Pricing Analysis
Analysis Framework
1. Inventory competitors — list all direct and indirect alternatives 2. Map pricing models — how does each charge? 3. Normalize to common unit — price per seat/month at comparable usage 4. Position on value map — plot price vs. feature completeness 5. Identify gaps — underserved price points or segments
Positioning Strategies
| Strategy | Description | When to Use |
|---|---|---|
| Premium | Price above market, justify with value | Strong brand, unique features |
| Competitive | Match market prices | Commoditized market, feature parity |
| Penetration | Price below market to gain share | New entrant, land-and-expand model |
| Value | Price based on ROI delivered | Measurable customer outcomes |
Good/Better/Best Tier Design
Tier Structure
FREE (or Starter): Entry point — enough to get hooked, not enough for serious use
PRO (or Growth): Primary revenue tier — designed for most customers
ENTERPRISE: High-touch — custom pricing, premium support, compliance featuresTier Design Rules
1. Most Popular = middle tier — anchor it visually and with a badge 2. Free tier limits should push to paid naturally (not by being crippled) 3. Feature fences should align with customer maturity (not arbitrary gates) 4. Price anchoring — show enterprise price to make pro feel reasonable 5. Annual discount — 15-20% for annual commitment (show monthly equivalent)
Pricing Page Optimization
Best Practices
- Default to annual billing toggle (pre-selected) with monthly option
- Show savings for annual ("Save 20%")
- Highlight recommended plan (visual emphasis + "Most Popular" badge)
- Feature comparison table with max 8-10 rows (not 40)
- CTA per plan with specific text ("Start Free Trial" vs "Contact Sales")
- Social proof per tier ("Used by 500+ teams")
- FAQ section addressing pricing objections
- Money-back guarantee or free trial prominently displayed
Price Testing Methods
| Method | Sample | What It Tests |
|---|---|---|
| Van Westendorp | Survey 200+ | Price sensitivity (too cheap, too expensive, bargain, deal-breaker thresholds) |
| Gabor-Granger | Survey 300+ | Demand curve at specific price points |
| A/B test | Website traffic | Actual conversion at different prices |
| Cohort pricing | New signups | Different prices for different cohorts over time |
Integration with Other Skills
- cro-auditor — Pricing page conversion optimization
- ab-testing-framework — Design price tests with statistical rigor
- landing-page-optimizer — Optimize the pricing page layout
- icp-research — Willingness to pay by segment
Pricing Strategy — Examples
Example 1: Design SaaS Pricing Tiers
Prompt
Design pricing tiers for our project management tool. We currently charge $15/user/month flat. Competitors range from free to $25/user.
What the skill does
1. Analyzes competitive landscape and identifies positioning gap 2. Designs 3-tier structure: Free (up to 3 users, 5 projects), Pro ($12/user/month, unlimited), Business ($20/user/month, admin controls + integrations) 3. Recommends annual pricing with 20% discount 4. Suggests value metric shift from per-seat to per-workspace for small teams 5. Designs pricing page layout with Pro as highlighted "Most Popular" tier
---
Example 2: Competitive Pricing Analysis
Prompt
Analyze competitor pricing in the email marketing space. We are launching a new product and need to position our pricing.
What the skill does
1. Maps 8 competitors on price-vs-features matrix 2. Normalizes pricing to "cost per 10K contacts/month" for comparison 3. Identifies underserved segment: mid-market ($200-400/month range has few options) 4. Recommends penetration pricing at $249/month for 25K contacts to capture gap
---
Example 3: Pricing Page Optimization
Prompt
Our pricing page gets good traffic (2K/month) but only 3% click through to signup. Help us improve.
What the skill does
1. Audits current page: 5 plans (too many), no recommended plan highlighted, 35-row feature table, monthly-only billing 2. Recommends: 3 plans, highlight middle as "Most Popular", 10-row feature table, add annual toggle with savings badge 3. Adds social proof per tier and FAQ section addressing top 5 pricing objections
MIT License
Copyright (c) 2026 Rebecca Rae Barton
Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:
The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.
THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.
Pricing Strategy Reference
Reference data, benchmarks, and platform-specific details for the Pricing Strategy skill.
<!-- TODO: Add platform API schemas, benchmark data, and domain-specific reference tables -->
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