Social Media Strategy

Social Media Strategy

Platform-specific organic social strategy, calendars, and community building.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/social-media-strategy ~/.claude/skills/

Platform Strategy Matrix

Content Pillar Framework

40/25/25/10 Rule

Platform-Specific Best Practices

LinkedIn

• Personal profiles outperform company pages 5-10x
• First 2 lines are the hook (before "see more")
• Carousels (PDF documents) get highest reach
• Comment on 10-15 posts before/after publishing for algorithm boost
• Polls get reach but low quality engagement
• Best times: Tue-Thu 8-10am

Twitter/X

• Threads outperform single tweets for depth
• First tweet must stand alone as a hook
• Quote tweets with added value > plain retweets
• Engage in replies to build visibility
• Trending hashtags only if genuinely relevant
• Best times: Mon-Fri 9am-12pm

Instagram

• Reels get 2-3x the reach of static posts
• Carousels get highest saves and shares
• Stories for daily engagement and polls
• Use 3-5 hashtags (down from the old 30)
• Collab posts for cross-audience growth
• Best times: Tue-Fri 11am-1pm

Content Calendar Template

# [Month] Content Calendar

## Monthly Theme: [Theme]
## Goals: [Metric targets]

| Week | Mon | Tue | Wed | Thu | Fri |
|------|-----|-----|-----|-----|-----|
| W1 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | — |
| W2 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | TW: [Topic] |

## Repurposing Flow
Blog post (Mon) → LinkedIn carousel (Tue) → Twitter thread (Wed) → IG Reel (Thu)

Engagement Tactics

1. Comment-first strategy — engage with 10-15 accounts in your niche before posting 2. Reply to every comment within first 2 hours (algorithm signal) 3. Ask questions — posts ending with questions get 2x comments 4. Tag and mention — give credit, tag people you reference 5. DM engagement — thoughtful DMs to new followers builds community 6. User-generated content — reshare and credit customer/community content

Metrics and KPIs

Integration with Other Skills

• content-creator — Brand voice and content frameworks for social
• content-pipeline — Social distribution as the final pipeline stage
• copywriting-frameworks — Apply PAS/AIDA to social copy
• content-workflow — Plan and schedule social content

Social Media Strategy — Examples

Example 1: B2B SaaS Social Strategy

Prompt

Build a 3-month social media strategy for our B2B SaaS analytics platform. We are active on LinkedIn and Twitter. Target: VP Marketing at mid-market companies.

What the skill does

1. Defines content pillars: Educational (40% — analytics tutorials), Thought Leadership (25% — industry predictions), Social Proof (25% — customer results), Promo (10% — product updates) 2. Creates 3-month calendar with themes per month 3. Recommends LinkedIn focus (3-5x/week) with Twitter supporting (daily) 4. Designs engagement routine: comment on 15 ICP profiles daily before posting 5. Sets KPIs: 500 new followers/month, 4% engagement rate, 50 website clicks/week

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Example 2: DTC Content Calendar

Prompt

Create a weekly content calendar for our skincare brand across Instagram, TikTok, and email newsletter.

What the skill does

1. Maps content to platforms: Instagram (carousels + Reels), TikTok (before/after, routine videos), Newsletter (weekly digest) 2. Creates weekly template with specific content types per day 3. Designs repurposing flow: blog recipe → IG carousel → TikTok tutorial → newsletter feature 4. Suggests UGC strategy: customer routine videos reshared as Spark Ads

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Example 3: Social Audit

Prompt

Audit our organic social performance across LinkedIn and Instagram. Follower growth has stalled and engagement is declining.

What the skill does

1. Analyzes posting frequency, content mix, engagement trends over 90 days 2. Finds issues: 60% promotional content (vs 10% target), posting at wrong times, no engagement routine 3. Identifies top-performing posts and patterns (educational carousels get 5x engagement) 4. Recommends: shift to 40/25/25/10 pillar mix, implement comment-first strategy, post consistently at optimal times

Social Media Strategy Reference

Reference data, benchmarks, and platform-specific details for the Social Media Strategy skill.

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