Tiktok Ads

TikTok Ads

TikTok advertising — campaigns, creative, targeting, Spark Ads, Shop integration, and measurement.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/tiktok-ads ~/.claude/skills/

Campaign Objectives

Ad Formats

Creative Best Practices

The TikTok Creative Formula

Hook (0-3s) → Value/Story (3-15s) → CTA (last 3s)

1. Hook in first 3 seconds — the scroll-stopping moment. Use text overlay, unexpected visual, or direct address ("Stop scrolling if you...") 2. Native aesthetic — look like a TikTok, not an ad. Phone-shot, real people, trending sounds 3. Sound on — 93% of TikTok is consumed with sound. Music and voiceover are critical 4. Vertical video — 9:16 only. Never letterboxed horizontal 5. Text overlays — 73% of top-performing ads use on-screen text 6. Fast pacing — Cut every 2-3 seconds. Static shots die 7. Creator-led > brand-polished — UGC-style consistently outperforms studio creative

Creative Fatigue

• Refresh every 7-14 days (TikTok audiences fatigue 2-3x faster than Meta)
• Maintain 3-5 active creatives per ad group
• Test new hooks on proven body/CTA structures
• Monitor frequency: >3 weekly = fatigue risk

Targeting

Interest & Behavior

• Interest categories (broader, for prospecting)
• Video interaction (liked, commented, shared similar content)
• Creator interaction (followed similar creators)
• Hashtag interaction (engaged with relevant hashtags)

Custom Audiences

• Website traffic (Pixel)
• App activity
• Customer file (email/phone upload)
• Engagement (video views, ad interaction, profile visits)
• TikTok Shop (shoppers, cart abandoners)

Lookalike Audiences

• Based on any custom audience source
• Broad/Narrow/Balanced options
• Minimum source: 1,000 users

Smart Targeting

• Automatic audience expansion when optimization allows
• Works well for conversion campaigns with sufficient data
• Requires 50+ conversions per week for optimal learning

Benchmarks

Pixel & Events API

TikTok Pixel Setup

• Base pixel on all pages
• Standard events: ViewContent, AddToCart, InitiateCheckout, CompletePayment
• Custom events for specific actions (signup, demo request)
• Enhanced matching (email, phone) for better attribution

Events API (Server-Side)

• Complements pixel for iOS 14.5+ signal loss
• Deduplicate with pixel via event_id parameter
• Recommended for all advertisers running conversion campaigns

Audit Checklist

• [ ] Campaign structure: no more than 3-5 ad groups per campaign
• [ ] Each ad group has 3-5 active creatives
• [ ] Pixel firing correctly on all conversion events
• [ ] Events API configured alongside pixel
• [ ] Budget allows 50+ conversions per week per ad group (for learning phase)
• [ ] Creative refreshed within last 14 days
• [ ] No audience overlap between ad groups
• [ ] Exclusions applied (purchasers, existing customers)
• [ ] Attribution window set appropriately (7-day click, 1-day view standard)
• [ ] Catalog connected (if e-commerce)

Integration with Other Skills

• facebook-ads — Cross-platform creative and audience strategy
• google-ads — Full-funnel paid media coverage
• account-structure-review — Multi-platform structural audit
• wasted-spend-finder — Identify wasted TikTok spend
• copywriting-frameworks — Script ad hooks and CTAs

TikTok Ads — Examples

Example 1: DTC E-commerce Campaign Launch

Prompt

Launch TikTok ads for our skincare brand. Budget $3K/month. Goal: website purchases. We have a product catalog and some UGC from customers.

What the skill does

1. Recommends campaign structure: Prospecting (interest targeting) + Retargeting (pixel audiences) 2. Suggests Spark Ads with existing UGC (most authentic) 3. Sets up catalog for Dynamic Showcase Ads (retargeting) 4. Configures pixel events: ViewContent, AddToCart, CompletePayment 5. Provides creative brief: hook formulas, 3 ad concepts, and sound recommendations

---

Example 2: Creative Strategy Refresh

Prompt

Our TikTok ads CTR dropped from 1.4% to 0.6% over the last 3 weeks. Help diagnose and fix.

What the skill does

1. Diagnoses creative fatigue (same 2 creatives running for 21 days) 2. Recommends new hook variants on proven body/CTA structures 3. Suggests 5 new creative concepts using TikTok-native formats 4. Provides timeline: test new hooks for 3-5 days, pause underperformers, scale winners

---

Example 3: Account Audit

Prompt

Audit our TikTok Ads account. Spending $5K/month with 1.2x ROAS. Need to get to 3x.

What the skill does

1. Reviews account structure (finds 8 ad groups with overlapping audiences) 2. Checks pixel health (finds Events API not configured — losing iOS signals) 3. Identifies creative issues (all 4 ads are polished studio content — recommends UGC) 4. Finds budget spread too thin (no ad group hitting 50 weekly conversions for learning) 5. Produces prioritized fix list with estimated ROAS impact

Tiktok Ads Reference

Reference data, benchmarks, and platform-specific details for the Tiktok Ads skill.

<!-- TODO: Add platform API schemas, benchmark data, and domain-specific reference tables -->