Seo

SEO Strategy & Planning

SEO is a long game that compounds. This skill helps you plan a content strategy that drives organic signups — deciding what to build, in what order, targeting which keywords.

This skill answers what to write and where. For the other SEO concerns:

• seo-content — How to write it (content briefs, humanized writing, SERP feature targeting)
• technical-seo — How to implement it in code (meta tags, schema, CWV, crawlability, GEO)
• seo-audit — How to assess what exists (scan a codebase, produce an action plan)

Workflow

SEO Strategy Setup:
- [ ] Research keywords for your niche (see Keyword Intent Mapping below)
- [ ] Map keywords to page types (feature, comparison, blog, etc.)
- [ ] Build content architecture (site structure + URL patterns)
- [ ] Prioritize: bottom-funnel pages first, then mid, then top
- [ ] Create internal linking plan
- [ ] Set up tracking (Google Search Console)
- [ ] Build content calendar (2-5 pieces/month)

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Core Principles

• SEO is not gaming Google — it's structuring content so it's findable and useful.
• Content quality and relevance determine rankings. Technical SEO is table stakes.
• Target intent, not just keywords. "Best CRM" and "CRM pricing" have completely different searchers.
• One page per intent. Cannibalizing your own rankings is the most common SaaS SEO mistake.
• Internal linking is your most underused lever.

Don't Do Yet

• Don't obsess over technical SEO before you have content. Schema markup on an empty blog is pointless.
• Don't buy backlinks. Google penalizes this. Earn them with good content.
• Don't write 50 blog posts at once. Start with 5 high-intent pages, measure, iterate.
• Don't hire an SEO agency before doing keyword research yourself. You understand your customers better than they do.

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SEO Timeline: Set Realistic Expectations

Reality check: SEO takes 3-6 months to show results. If you need signups this week, use paid ads or outreach. SEO is the engine you build now so you're not paying for every click forever.

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Content Architecture for SaaS

Build your site structure around search intent, not your org chart.

High-Priority Pages (Build First)

Content Pages (Build Over Time)

Tell AI:

Create a content architecture for our SaaS product [name]:
- Product solves [problem] for [audience]
- Main features: [list features]
- Top 3 competitors: [list competitors]
Generate a sitemap with URL patterns for: homepage, feature pages, comparison pages,
use case pages, and initial blog post ideas. Prioritize by search intent value.

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Keyword Intent Mapping

Every keyword has an intent. Match your page type to the intent:

Keyword Research by Tool

Claude Code (has web access via Ahrefs MCP or web search):

Do keyword research for our product [name] in the [category] space:
- Find 20 keywords our ICP would search for
- Classify each by intent (informational, navigational, commercial, transactional)
- Estimate competition level (low, medium, high)
- Recommend which page type to create for each keyword
- Prioritize: low competition + high intent first

Lovable / Replit / Cursor (no web access — bring your own data): 1. Do keyword research first using a free tool: Google Search Console (what you already rank for), Google autocomplete (type your topic and note suggestions), or AnswerThePublic 2. Then paste results into your AI tool:

Here are my keyword research results: [paste keywords + volumes]
Classify each by intent, recommend a page type for each, and prioritize by
low competition + high intent.

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Internal Linking Strategy

Internal links are free and high-impact. Use them intentionally.

Rules

• Every blog post links to at least 1 feature/product page
• Every feature page links to related features and relevant blog posts
• Use descriptive anchor text: "our workflow automation feature" not "click here"
• Create hub pages that link to all content in a topic cluster

Topic Clusters

Group content around themes. Each cluster has: 1. Pillar page — Comprehensive overview (e.g., "Complete Guide to [Topic]") 2. Cluster pages — Specific subtopics (e.g., "How to [specific action]") 3. Internal links — Every cluster page links to the pillar. Pillar links to all clusters.

Tell AI:

Build an internal linking plan for our site:
- Audit existing pages and identify linking opportunities
- For each blog post, suggest 2-3 internal links to product/feature pages
- For each feature page, suggest 2-3 links to related blog posts
- Identify gaps: pages with zero internal links pointing to them
- Use descriptive anchor text (not "click here" or "learn more")

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Content Planning

Prioritization Framework

Write content in this order:

1. Bottom-of-funnel first: Comparison pages, pricing page, feature pages — these convert 2. Mid-funnel: How-to guides, use case pages — these build authority 3. Top-of-funnel: Glossary, broad guides — these drive volume (but lower conversion)

Content Calendar (Simple Version)

Claude Code:

Create a 3-month content calendar for our SaaS blog:
- Product: [name], solves [problem] for [audience]
- Goal: drive organic signups
- Mix: 2 bottom-funnel pieces, 2 mid-funnel pieces, 1 top-funnel piece per month
- For each piece: title, target keyword, intent, URL, and brief outline
- Use web search to validate keyword difficulty before finalizing

Lovable / Replit / Cursor: Use the same prompt above but remove the last line (these tools can't search the web). Instead, validate keywords yourself in Google Search Console or a free tool like Ubersuggest first, then paste your validated keyword list into the prompt.

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Measuring SEO Results

Tell AI:

Set up SEO tracking:
- Connect Google Search Console to our site
- Add UTM parameters to track organic → signup conversion
- Create a monthly report: top 10 pages by organic traffic, top 10 keywords by impressions,
  click-through rate by page, and organic signup count

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Common Mistakes