adkit/ads-skills
2 skills2 installs8 starsGitHub
Install
npx skills add https://github.com/adkit/ads-skillsSkills in this repo
1Google Ads StrategyGoogle Ads Strategy is an agent skill that teaches Google Search advertising fundamentals for builders who sell into active buyer intent. Solo founders launching SaaS, ecommerce, or content offers use it to understand why Search differs from Meta-style interruption ads, how auctions and Quality Score reward relevance from keyword through ad copy to landing page, and how Smart Bidding plus conversion tracking close the optimization loop. The material is strategic and operational guidance—choosing Search when people type your category, improving relevance instead of only raising bids, and wiring conversions so algorithms learn from real outcomes. It fits the Launch distribution shelf but remains useful in Grow when you scale spend or fix CAC. Intermediate complexity assumes you can edit campaigns and install tags, not that you are a performance agency. Pair human judgment on budget and compliance; the skill does not replace Google Ads policy review or account access hygiene.1installs2Meta Ads StrategyMeta Ads Strategy is an agent skill from the AdKit ads-skills pack that helps solo founders understand Meta advertising before they write campaigns or burn budget. It opens with an agent decision tree: whether to choose Facebook or Google, whether Meta is worth it on a tight budget, how to handle novel products with no search volume, and whether to add Meta alongside existing Google Ads. The content contrasts interruption advertising on Meta with intent capture on search, total addressable market thinking, and how Meta’s auction and algorithm prioritize outcomes. It also covers targeting intelligence, Eugene Schwartz-style audience awareness levels, and ad fatigue—so you know why creative rotation matters more than micro-managing bids at small scale. Use it when you are validating channel fit during early GTM planning or when you are ready to launch paid social. It does not generate ad creatives, pixels, or Campaign Manager API setups; it is strategic fundamentals your agent can cite while you plan spend.1installs