
Ecommerce Seo Audit
Run a structured ecommerce SEO audit across product pages, collections, technical SEO, crawls, and competitors before investing in content or paid growth.
Install
npx skills add https://github.com/affilino/ecommerce-seo-audit-skill --skill ecommerce-seo-auditWhat is this skill?
- Comprehensive ecommerce SEO audit skill v2.0.0 spanning product pages, collection pages, and technical SEO
- Log file and crawl-oriented analysis for indexation and bot behavior on large catalogs
- Competitor research framed for organic ranking gaps in retail and DTC sites
- Triggered for SEO audit, collection page optimization, product page SEO, and crawl analysis requests
- Affilino-packaged workflow for improving organic rankings on Shopify-style ecommerce surfaces
Adoption & trust: 673 installs on skills.sh; 4 GitHub stars; 2/3 security scanners passed (skills.sh audits).
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Journey fit
Primary fit
Organic discoverability for a store is a Launch concern first—technical and on-page SEO must be right before scaling traffic. SEO subphase is the canonical home for product/collection page reviews, crawl/log analysis, and ranking-focused competitor research.
Common Questions / FAQ
Is Ecommerce Seo Audit safe to install?
skills.sh reports 2 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.
SKILL.md
READMESKILL.md - Ecommerce Seo Audit
# MacOS .DS_Store .AppleDouble .LSOverride # Thumbnails ._* # Files that might appear in the root of a volume .DocumentRevisions-V100 .fseventsd .Spotlight-V100 .TemporaryItems .Trashes .VolumeIcon.icns .com.apple.timemachine.donotpresent # Directories potentially created on remote AFP share .AppleDB .AppleDesktop Network Trash Folder Temporary Items .apdisk # IDE .vscode/ .idea/ *.swp *.swo *~ # Node node_modules/ npm-debug.log yarn-error.log # Build artifacts dist/ build/ # Logs *.log logs/ # Local settings .claude/settings.local.json # Git files .git/ .gitignore # IDE .vscode/ .idea/ *.swp *.swo # MacOS .DS_Store .AppleDouble .LSOverride # Local settings .claude/settings.local.json # Logs *.log logs/ # Node modules node_modules/ # Temporary files *.tmp .tmp/ { "name": "ecommerce-seo-audit-skill", "owner": { "name": "Affilino", "email": "hello@affilino.co.nz" }, "metadata": { "description": "Comprehensive ecommerce SEO audit skill for product pages, collection pages, technical SEO, log file analysis, and competitor research", "version": "2.0.0" }, "plugins": [ { "name": "ecommerce-seo-audit", "description": "Comprehensive ecommerce SEO audit for product pages, collection pages, technical SEO, log file analysis, and competitor research. Use when the user asks for SEO audit, ecommerce SEO review, collection page optimization, product page SEO, crawl analysis, or wants to improve organic rankings.", "source": "./", "strict": false, "skills": [ "./" ] } ] } Copyright (c) 2026 Affilino NZ - Auckland Shopify SEO Agency All rights reserved. This skill is made available for use with Claude Code. Users may: - Install and use this skill - Modify for personal use - Fork and contribute improvements Users may NOT: - Redistribute under a different name - Claim authorship - Use for commercial redistribution without permission For commercial licensing or custom development: Contact: hello@affilino.co.nz Website: https://affilino.co.nz # Changelog All notable changes to the Ecommerce SEO Audit Skill will be documented in this file. The format is based on [Keep a Changelog](https://keepachangelog.com/en/1.0.0/), and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0.html). ## [2.1.0] - 2026-01-31 ### Added - **Limitations & Data Requirements section** - New upfront section clearly explaining what the skill can and cannot do without external data - **Data requirements for each audit type** - Each audit type now specifies exactly what data is needed from the user - **Crawl data guidance** - Clear instructions on when and how to provide crawl exports from Screaming Frog/Sitebulb - **H1 verification protocol** - Detailed bash commands and verification process to ensure accurate heading analysis - **Honest limitations messaging** - Warnings (⚠️) throughout indicating when crawl data or external tools are required ### Changed - **Internal Linking Analysis** - Completely rewritten to distinguish between what can be done manually vs. what requires crawl data - **Site Architecture Assessment** - Now sample-based, clearly stating it checks homepage and sample pages rather than entire site - **Technical Audit section** - Updated with "What I'll do" and "What I'll need from you" sections for transparency - **STEP 1 audit selection** - Each audit type now lists specific data requirements and expectations - **Best Practices** - Added new practice: "Be Honest About Limitations" ### Removed - Unrealistic promises about automatic site-wide crawling - Claims about counting internal links across entire site without crawl data - Assumptions about orphan page detection without proper tooling - Any recommendations that cannot be verified with available tools ### Fixed - Misleading claims about internal link analysis capabilities - Overpromises regarding comprehensive audits without user-provided data - Lack of clarity about w