Seo Sxo

# Page Type Taxonomy for SERP Classification

Classify every page -- both the target URL and each SERP result -- into exactly one
of these 8 types. When signals overlap, choose the type with the strongest primary
signal match.

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## 1. Landing Page

**Primary signals:** hero section with single value proposition, prominent CTA
(sign up / get started / book demo), pricing section or pricing link, testimonials
or social proof badges, minimal navigation (reduced header links).

**SERP indicators (top 10):** branded queries, high ad density at top, sitelinks
pointing to /pricing or /features, title tags with "| Product Name".

**Content structure:** Hero > Social proof > Features (3-5) > How it works > Pricing > CTA repeat > FAQ.

**Required elements:** Primary CTA above fold, trust badges, at least one testimonial,
WebSite or SoftwareApplication schema.

**Common mismatches:**
- Blog Post targeting landing-page keywords (severity: CRITICAL)
- Service Page missing CTA focus (severity: HIGH)

---

## 2. Blog Post

**Primary signals:** author byline, publish date, article body > 800 words,
comment section or social share buttons, breadcrumb with /blog/ segment,
related posts section.

**SERP indicators (top 10):** featured snippets (paragraph or list), PAA boxes
with 4+ questions, diverse domains in results, dates visible in snippets,
low ad density.

**Content structure:** Title > Author + Date > Introduction > H2 sections > Images/Examples > Conclusion > Author bio.

**Required elements:** Article or BlogPosting schema, author entity, datePublished,
dateModified, at least 1 image with descriptive alt text.

**Common mismatches:**
- Product Page targeting informational keyword (severity: HIGH)
- Landing Page targeting how-to keyword (severity: CRITICAL)

---

## 3. Product Page

**Primary signals:** price displayed, add-to-cart or buy button, product images
(multiple angles), specifications/features list, customer reviews with star ratings,
SKU or product identifiers.

**SERP indicators (top 10):** shopping results / product carousel, rich snippets
with price + availability + ratings, merchant names in titles, "buy" or "shop"
in title tags.

**Content structure:** Product title > Images > Price + CTA > Description > Specs > Reviews > Related products.

**Required elements:** Product schema (name, price, availability, review),
high-quality images, clear pricing, purchase CTA.

**Common mismatches:**
- Blog Post targeting product keyword (severity: CRITICAL)
- Comparison Page when user wants to buy (severity: MEDIUM)

---

## 4. Hybrid (Service + Content)

**Primary signals:** educational content sections mixed with CTAs, feature
explanations with "learn more" and "get started" side by side, common in SaaS,
both /blog/ and /product/ internal links in navigation.

**SERP indicators (top 10):** mix of branded and informational results,
some results with FAQ schema + others with SoftwareApplication schema,
moderate ad density.

**Content structure:** Problem statement > Solution overview > How it works > Feature deep-dives > Social proof > CTA > FAQ.

**Required elements:** FAQPage or HowTo schema combined with product schema,
both educational and commercial CTAs, clear value proposition.

**Common mismatches:**
- Pure Blog Post missing product integration (severity: HIGH)
- Pure Landing Page missing educational depth (severity: MEDIUM)

---

## 5. Service Page

**Primary signals:** service descriptions with methodology/process, case studies
or portfolio, "our process" or "how we work" sections, team credentials,
contact form or consultation CTA, industry-specific terminology.

**SERP indicators (top 10):** local pack presence, "near me" related searches,
results from agency/firm domains, title tags with "[Service] | [Company]",
moderate PAA questions about process/cost.

**Content structure:** Service overview > Benefits > Process/Methodology > Case studies > Team > Pricing/Packages > Contact CTA.

**Required elements:** Service or