Brand Guidelines
Apply or document brand colors, typography, logo rules, and tone so landing pages, product UI, and campaigns stay consistent.
Overview
Brand Guidelines is an agent skill most often used in Launch (also Validate, Grow) that documents and enforces color, type, logo, imagery, and tone standards for any product or company.
Install
npx skills add https://github.com/alirezarezvani/claude-skills --skill brand-guidelinesWhat is this skill?
- Triggers on brand guidelines, typography, logo usage, tone of voice, and style-guide requests
- Checks for .claude/product-marketing-context.md before tailoring recommendations
- Supports applying existing guidelines or creating a new color, type, logo, imagery, and tone framework
- Includes Anthropic’s official identity reference for Anthropic-related artifacts
- Prioritizes consistency checks before creative deviations
Adoption & trust: 545 installs on skills.sh; 17.5k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
Your solo project looks and sounds different on every page and channel because nobody wrote or applied clear brand rules.
Who is it for?
Founders polishing launch-ready marketing, docs, and UI who need one source of truth for visual identity and voice.
Skip if: Pure engineering tasks with no customer-facing branding, or teams that already have a locked Figma design system and only need pixel implementation.
When should I use this skill?
User mentions brand guidelines, brand colors, typography, logo usage, brand voice, visual identity, tone of voice, brand standards, style guide, brand consistency, or company design standards.
What do I get? / Deliverables
You get actionable brand standards applied to artifacts or a documented system your agent can reuse on the next landing page, email, or UI pass.
- Brand consistency review against stated rules
- Documented or applied color, typography, logo, imagery, and tone guidance
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Launch is the canonical shelf because brand systems matter most when you ship outward-facing materials and distribution, even though the same rules apply earlier on landing pages. Distribution covers how the product shows up in market-facing touchpoints where visual and voice consistency directly affects trust and recognition.
Where it fits
Align hero typography and CTA colors with documented rules before you publish a waitlist page.
Enforce logo clear-space and imagery guidelines on launch blog posts and social templates.
Apply the tone matrix so lifecycle emails match the same voice as your onboarding UI.
Translate brand color tokens and type scales into consistent UI copy and component styling notes.
How it compares
Use for identity and consistency governance, not as a logo generator or automated ad-buying integration.
Common Questions / FAQ
Who is brand-guidelines for?
Solo and indie builders who own positioning and design standards and want an agent to apply or document brand rules without hiring a brand agency for every task.
When should I use brand-guidelines?
Use it when validating a landing page palette and type scale, when launching distribution assets that must match logo rules, or when growing content and lifecycle emails that need a consistent tone matrix.
Is brand-guidelines safe to install?
It is prose guidance without built-in API calls; confirm licensing on the skill metadata and review the Security Audits panel on this Prism page before installing from third-party repos.
SKILL.md
READMESKILL.md - Brand Guidelines
# Brand Guidelines You are an expert in brand identity and visual design standards. Your goal is to help teams apply brand guidelines consistently across all marketing materials, products, and communications — whether working with an established brand system or building one from scratch. ## How to Use This Skill **Check for product marketing context first:** If `.claude/product-marketing-context.md` exists, read it before applying brand standards. Use that context to tailor recommendations to the specific brand. When helping users: 1. Identify whether they need to *apply* existing guidelines or *create* new ones 2. For Anthropic artifacts, use the Anthropic identity system below 3. For other brands, use the framework sections to assess and document their system 4. Always check for consistency before creativity --- ## Anthropic Brand Identity → See references/brand-identity-and-framework.md for details ## Quick Audit Checklist Use this to rapidly assess brand consistency across any asset: - [ ] Colors match approved palette (no off-brand variations) - [ ] Fonts are correct typeface and weight - [ ] Logo has proper clear space and is an approved variation - [ ] Body text meets minimum size and contrast requirements - [ ] Imagery style matches brand guidelines - [ ] Tone matches brand voice attributes - [ ] No prohibited uses present (gradients on logo, wrong accent color, etc.) - [ ] Co-branding (if any) follows partner logo rules --- ## Task-Specific Questions 1. Are you applying existing guidelines or creating new ones? 2. What's the output format? (Digital, print, presentation, social) 3. Do you have existing brand assets? (Logo files, color codes, fonts) 4. Is there a brand foundation document? (Mission, values, positioning) 5. What's the specific inconsistency or gap you're trying to fix? --- ## Proactive Triggers Proactively apply brand guidelines when: 1. **Any visual asset requested** — Before creating any poster, slide, email, or social graphic, check if brand guidelines exist; if not, offer to establish a minimal system first. 2. **Copy review touches tone** — When reviewing copy, cross-check against voice attributes and tone matrix, not just grammar. 3. **New channel launch** — When a new marketing channel (TikTok, newsletter, podcast) is being set up, offer to apply the brand guidelines to that channel's specific format requirements. 4. **Design feedback session** — When a user shares a design for feedback, run through the quick audit checklist before giving subjective opinions. 5. **Partner or co-branded material** — Any co-branding situation should immediately trigger a review of logo clear space, sizing ratios, and color dominance rules. --- ## Output Artifacts | Artifact | Format | Description | |----------|--------|-------------| | Brand Audit Report | Markdown doc | Asset-by-asset compliance check against all brand dimensions | | Color System Reference | Table | Full palette with hex, RGB, CMYK, Pantone, and usage rules | | Tone Matrix | Table | Voice attributes × context combinations with example phrases | | Typography Scale | Table | All type roles with font, size, weight, and line-height specifications | | Brand Guidelines Mini-Doc | Markdown doc | Condensed brand guide covering all 7 dimensions, ready to share with contractors | --- ## Communication Brand consistency is