Content Strategy
Install this when you need a repeatable framework to decide searchable vs shareable posts, keyword intent, and LLM-friendly structure for indie marketing.
Overview
Content Strategy is an agent skill most often used in Launch (also Grow, Validate) that guides searchable vs shareable content, keyword intent, and structured pages for SEO and AI discovery.
Install
npx skills add https://github.com/alirezarezvani/claude-skills --skill content-strategyWhat is this skill?
- Searchable vs shareable priority: capture demand first, then create spread
- Searchable playbook—intent match, headings, keyword placement, comprehensive answers, AEO-oriented structure
- Shareable playbook—novel insight, contrarian takes, stories, and trend hooks
- Use-case content formula: persona plus use-case for long-tail SEO pages
- Two primary content modes: searchable and shareable with explicit priority order
Adoption & trust: 561 installs on skills.sh; 17.5k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You publish posts that feel clever but do not rank or capture the long-tail queries your product already solves.
Who is it for?
Indie SaaS founders writing their own docs, blog, and landing copy with a search-first growth plan.
Skip if: Paid ads creative, deep technical SEO audits, or programmatic SERP scraping—those need specialized tools and data pipelines.
When should I use this skill?
Planning blog posts, landing pages, or docs where you must choose search capture vs social spread and align titles and structure to intent.
What do I get? / Deliverables
You classify each idea as searchable, shareable, or both and apply concrete placement and structure rules so agents draft pages that match intent and compound organic demand.
- Content brief aligned to searchable or shareable rules
- Outline with SEO placement checklist
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Launch SEO is the first shelf for demand capture, but the same searchable/shareable rules apply while growing content libraries and validating positioning copy. SEO subphase fits the skill’s explicit search-intent, keyword placement, and AI/LLM discovery guidance—not generic brand essays alone.
Where it fits
Draft landing sections as searchable use-case headlines before you build the full product surface.
Outline a pillar page with headings that mirror target queries and first-paragraph keyword placement.
Decide which newsletter issues should be shareable thought leadership vs FAQ-style searchable posts.
Pair a shareable contrarian thread with a searchable doc that captures the same keywords for long-term traffic.
How it compares
Editorial strategy reference for agents, not a keyword volume API or CMS plugin.
Common Questions / FAQ
Who is content-strategy for?
Solo builders and tiny teams who own content, SEO, and positioning and want agent-drafted copy to follow a consistent searchable-first framework.
When should I use content-strategy?
In Launch while planning SEO pages and distribution, in Grow when expanding lifecycle and blog libraries, and in Validate when turning scope into landing and use-case copy.
Is content-strategy safe to install?
It is static guidance with no external calls; review the Security Audits panel on this Prism page before adding it to your agent.
SKILL.md
READMESKILL.md - Content Strategy
# content-strategy reference ## Searchable vs Shareable Every piece of content must be searchable, shareable, or both. Prioritize in that order—search traffic is the foundation. **Searchable content** captures existing demand. Optimized for people actively looking for answers. **Shareable content** creates demand. Spreads ideas and gets people talking. ### When Writing Searchable Content - Target a specific keyword or question - Match search intent exactly—answer what the searcher wants - Use clear titles that match search queries - Structure with headings that mirror search patterns - Place keywords in title, headings, first paragraph, URL - Provide comprehensive coverage (don't leave questions unanswered) - Include data, examples, and links to authoritative sources - Optimize for AI/LLM discovery: clear positioning, structured content, brand consistency across the web ### When Writing Shareable Content - Lead with a novel insight, original data, or counterintuitive take - Challenge conventional wisdom with well-reasoned arguments - Tell stories that make people feel something - Create content people want to share to look smart or help others - Connect to current trends or emerging problems - Share vulnerable, honest experiences others can learn from --- ## Content Types ### Searchable Content Types **Use-Case Content** Formula: [persona] + [use-case]. Targets long-tail keywords. - "Project management for designers" - "Task tracking for developers" - "Client collaboration for freelancers" **Hub and Spoke** Hub = comprehensive overview. Spokes = related subtopics. ``` /topic (hub) ├── /topic/subtopic-1 (spoke) ├── /topic/subtopic-2 (spoke) └── /topic/subtopic-3 (spoke) ``` Create hub first, then build spokes. Interlink strategically. **Note:** Most content works fine under `/blog`. Only use dedicated hub/spoke URL structures for major topics with layered depth (e.g., Atlassian's `/agile` guide). For typical blog posts, `/blog/post-title` is sufficient. **Template Libraries** High-intent keywords + product adoption. - Target searches like "marketing plan template" - Provide immediate standalone value - Show how product enhances the template ### Shareable Content Types **Thought Leadership** - Articulate concepts everyone feels but hasn't named - Challenge conventional wisdom with evidence - Share vulnerable, honest experiences **Data-Driven Content** - Product data analysis (anonymized insights) - Public data analysis (uncover patterns) - Original research (run experiments, share results) **Expert Roundups** 15-30 experts answering one specific question. Built-in distribution. **Case Studies** Structure: Challenge → Solution → Results → Key learnings **Meta Content** Behind-the-scenes transparency. "How We Got Our First $5k MRR," "Why We Chose Debt Over VC." For programmatic content at scale, see **programmatic-seo** skill. --- ## Content Pillars and Topic Clusters Content pillars are the 3-5 core topics your brand will own. Each pillar spawns a cluster of related content. Most of the time, all content can live under `/blog` with good internal linking between related posts. Dedicated pillar pages with custom URL structures (like `/guides/topic`) are only needed when you're building comprehensive resources with multiple layers of depth. ### How to Identify Pillars 1. **Product-led**: What problems does your product solve? 2. **Audience-led**: What does your ICP need to learn? 3. **Search-led**: What topics have volume in your space? 4. **Competitor-led**: What are competitors ranking for? ### Pillar Structure ``` Pillar Topic (Hub) ├── Subtopic Cluster 1 │ ├── Article A │ ├── Article B │ └── Article C ├── Subtopic Cluster 2 │ ├── Article D │ ├── Article E │ └── Article F └── Subtopic Cluster 3 ├── Article G ├── Article H └── Article I ``` ### Pillar Criteria Good pillars should: - Align with your product/service - Match what your audience cares about - Have search volume an