Email Sequence
Design welcome, nurture, onboarding, and re-engagement email flows with one-CTA discipline for a solo-built product launch.
Overview
email-sequence is an agent skill most often used in Grow (also Launch distribution, Validate landing) that templates welcome, nurture, onboarding, and re-engagement email strategy for solo builders.
Install
npx skills add https://github.com/alirezarezvani/claude-skills --skill email-sequenceWhat is this skill?
- Four core principles: one email one job, value before ask, relevance over volume, clear path forward
- Sequence length guidance: welcome 3–7, nurture 5–10, onboarding 5–10, re-engagement 3–5
- Timing playbook from immediate welcome through 1–2 day early gaps to weekly long-term nurture
- Subject-line patterns: question, how-to, number, direct personalization, story tease
- Preview text guidance at roughly 90–140 characters aligned with subject lines
- Welcome sequences: 3–7 emails
- Lead nurture and onboarding: 5–10 emails each
- Re-engagement sequences: 3–5 emails
Adoption & trust: 533 installs on skills.sh; 17.5k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You shipped a product but your drip emails feel random, overcrowded, or sales-heavy and users drop off after signup.
Who is it for?
Indie SaaS or info-product founders writing their first automated lifecycle sequences in Mailchimp, ConvertKit, or similar ESPs.
Skip if: Teams needing CAN-SPAM or GDPR legal review only, complex enterprise MAP migrations, or one-off transactional-only mail with no nurture strategy.
When should I use this skill?
When planning or writing multi-email welcome, nurture, onboarding, or re-engagement campaigns for a product or audience segment.
What do I get? / Deliverables
You get a sequenced, timed email plan with clear CTAs per message so each touch earns trust and moves subscribers toward activation or purchase.
- Sequence outline with length and delays
- Per-email purpose and single CTA
- Subject and preview-text pattern set
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Lifecycle email strategy compounds after you have users to onboard and retain, which maps to the Grow phase shelf. Automated sequences sit in lifecycle marketing—the subphase for onboarding drips, nurture, and win-back programs.
Where it fits
Map post-signup emails to match landing page promise and single primary CTA.
Turn launch announcement into a short welcome sequence that routes readers to activation steps.
Build 5–10 email nurture for trial users with 2–4 day spacing and segmented relevance.
Lead educational newsletters with value-before-ask so promotional sends retain trust.
How it compares
Use as a copy-and-cadence playbook instead of generic chat marketing advice with no sequence structure.
Common Questions / FAQ
Who is email-sequence for?
Solo builders and small teams who own product and marketing and need proven sequence frameworks without an agency.
When should I use email-sequence?
After launch when wiring welcome and onboarding drips, during grow lifecycle planning, or at validate landing when aligning signup follow-up to your offer.
Is email-sequence safe to install?
It is editorial guidance only; review the Security Audits panel on this Prism page and your ESP’s compliance settings before sending live campaigns.
SKILL.md
READMESKILL.md - Email Sequence
# email-sequence reference ## Core Principles ### 1. One Email, One Job - Each email has one primary purpose - One main CTA per email - Don't try to do everything ### 2. Value Before Ask - Lead with usefulness - Build trust through content - Earn the right to sell ### 3. Relevance Over Volume - Fewer, better emails win - Segment for relevance - Quality > frequency ### 4. Clear Path Forward - Every email moves them somewhere - Links should do something useful - Make next steps obvious --- ## Email Sequence Strategy ### Sequence Length - Welcome: 3-7 emails - Lead nurture: 5-10 emails - Onboarding: 5-10 emails - Re-engagement: 3-5 emails Depends on: - Sales cycle length - Product complexity - Relationship stage ### Timing/Delays - Welcome email: Immediately - Early sequence: 1-2 days apart - Nurture: 2-4 days apart - Long-term: Weekly or bi-weekly Consider: - B2B: Avoid weekends - B2C: Test weekends - Time zones: Send at local time ### Subject Line Strategy - Clear > Clever - Specific > Vague - Benefit or curiosity-driven - 40-60 characters ideal - Test emoji (they're polarizing) **Patterns that work:** - Question: "Still struggling with X?" - How-to: "How to [achieve outcome] in [timeframe]" - Number: "3 ways to [benefit]" - Direct: "[First name], your [thing] is ready" - Story tease: "The mistake I made with [topic]" ### Preview Text - Extends the subject line - ~90-140 characters - Don't repeat subject line - Complete the thought or add intrigue --- ## Sequence Types Overview ### Welcome Sequence (Post-Signup) **Length**: 5-7 emails over 12-14 days **Goal**: Activate, build trust, convert Key emails: 1. Welcome + deliver promised value (immediate) 2. Quick win (day 1-2) 3. Story/Why (day 3-4) 4. Social proof (day 5-6) 5. Overcome objection (day 7-8) 6. Core feature highlight (day 9-11) 7. Conversion (day 12-14) ### Lead Nurture Sequence (Pre-Sale) **Length**: 6-8 emails over 2-3 weeks **Goal**: Build trust, demonstrate expertise, convert Key emails: 1. Deliver lead magnet + intro (immediate) 2. Expand on topic (day 2-3) 3. Problem deep-dive (day 4-5) 4. Solution framework (day 6-8) 5. Case study (day 9-11) 6. Differentiation (day 12-14) 7. Objection handler (day 15-18) 8. Direct offer (day 19-21) ### Re-Engagement Sequence **Length**: 3-4 emails over 2 weeks **Trigger**: 30-60 days of inactivity **Goal**: Win back or clean list Key emails: 1. Check-in (genuine concern) 2. Value reminder (what's new) 3. Incentive (special offer) 4. Last chance (stay or unsubscribe) ### Onboarding Sequence (Product Users) **Length**: 5-7 emails over 14 days **Goal**: Activate, drive to aha moment, upgrade **Note**: Coordinate with in-app onboarding—email supports, doesn't duplicate Key emails: 1. Welcome + first step (immediate) 2. Getting started help (day 1) 3. Feature highlight (day 2-3) 4. Success story (day 4-5) 5. Check-in (day 7) 6. Advanced tip (day 10-12) 7. Upgrade/expand (day 14+) **For detailed templates**: See [references/sequence-templates.md](references/sequence-templates.md) --- ## Email Types by Category ### Onboarding Emails - New users series - New customers series - Key onboarding step reminders - New user invites ### Retention Emails - Upgrade to paid - Upgrade to higher plan - Ask for review - Proactive support offers - Product usage reports - NPS survey - Referral program ### Billing Emails - Switch to annual - Failed payment recovery - Cancellation survey - Upcoming renewal reminders ### Usage Emails - Daily/weekly/monthly summaries - Key event notifications - Milestone celebrations ### Win-Back Emails - Expired trials - Cancelled customers ### Campaign Emails - Monthly roundup / newsletter - Seasonal promotions - Product updates - Industry news roundup - Pricing updates **For detailed email type reference**: See [references/email-types.md](references/email-types.md) --- ## Email Copy Guidelines ### Structure 1. **Hook**: First line grabs attention 2. **Context**: Why this matters to