Marketing Demand Acquisition
Plan multi-channel demand generation—paid search and social, SEO, partnerships, and attribution—for a scaling B2B SaaS when you wear the growth hat alone.
Overview
Marketing Demand & Acquisition is an agent skill most often used in Launch (also Grow) that structures demand generation, paid acquisition, SEO, partnerships, and attribution for scaling startups.
Install
npx skills add https://github.com/alirezarezvani/claude-skills --skill marketing-demand-acquisitionWhat is this skill?
- Demand generation framework for hybrid PLG and sales-led motions
- Paid media playbooks for LinkedIn, Google, and Meta with CAC lens
- SEO strategy and technical SEO sections alongside partnerships
- Attribution modeling and MQL/SQL workflow guidance
- Structured for Series A+ international scale (EU, US, Canada) markets
- Covers Google Ads, LinkedIn Ads, and Meta Ads as named paid channels
- Playbook version 1.1.0 with demand-generation domain metadata
Adoption & trust: 737 installs on skills.sh; 17.5k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are responsible for pipeline and paid spend but lack a coherent acquisition plan across channels, CAC, and MQL/SQL handoffs.
Who is it for?
Solo founders or lean growth leads at B2B SaaS preparing international paid, SEO, and partnership programs with measurable CAC and pipeline goals.
Skip if: Pure indie hobby projects with no budget or sales motion, or builders who only need a single technical SEO audit with no paid or demand-gen planning.
When should I use this skill?
Planning marketing strategy, growth marketing, advertising, PPC, lead or pipeline generation, startup marketing budgets, or triggers like demand gen, CAC, MQL, or HubSpot campaigns.
What do I get? / Deliverables
You leave with a channel-aware acquisition playbook—campaign structure, SEO direction, partnership hooks, and attribution framing—ready to execute in your stack.
- Multi-channel acquisition plan outline
- Channel-specific campaign and SEO notes
- KPI and attribution framing for MQL/SQL
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Launch is the canonical shelf because the playbook centers on acquiring pipeline and running campaigns, not on building product features. Distribution covers paid media, partnerships, and pipeline-oriented acquisition beyond pure on-page SEO.
Where it fits
Sanity-check whether planned CAC and channel mix support your pricing and sales-led vs PLG positioning.
Draft a LinkedIn and Google paid structure with budget guardrails before campaign build-out.
Align technical SEO priorities with upcoming product launch pages and content clusters.
Define attribution and MQL/SQL reporting so weekly pipeline reviews stay consistent.
How it compares
Strategic growth playbook skill—not a Google Ads API automation or a one-page landing copy generator.
Common Questions / FAQ
Who is marketing-demand-acquisition for?
Solo builders and small teams at growth-stage startups who own marketing strategy, paid media, SEO, and pipeline definitions without a dedicated demand-gen department.
When should I use marketing-demand-acquisition?
In Launch when planning distribution and campaigns; in Grow when tuning lifecycle and pipeline analytics; in Validate when stress-testing pricing and positioning against acquisition channels—use when triggers include demand gen, paid ads, CAC, MQL, or pipeline generation.
Is marketing-demand-acquisition safe to install?
It is advisory marketing content without shell execution in the skill body; still review the Security Audits panel on this Prism page and treat any later ad-platform integrations you add as separate permission reviews.
SKILL.md
READMESKILL.md - Marketing Demand Acquisition
# Marketing Demand & Acquisition Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion. ## Table of Contents - [Core KPIs](#core-kpis) - [Demand Generation Framework](#demand-generation-framework) - [Paid Media Channels](#paid-media-channels) - [SEO Strategy](#seo-strategy) - [Partnerships](#partnerships) - [Attribution](#attribution) - [Tools](#tools) - [References](#references) --- ## Core KPIs **Demand Gen:** MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, MQL→SQL rate **Paid Media:** CAC, ROAS, CPL, CPA, channel efficiency ratio **SEO:** Organic sessions, non-brand traffic %, keyword rankings, technical health score **Partnerships:** Partner-sourced pipeline $, partner CAC, co-marketing ROI --- ## Demand Generation Framework ### Funnel Stages | Stage | Tactics | Target | |-------|---------|--------| | TOFU | Paid social, display, content syndication, SEO | Brand awareness, traffic | | MOFU | Paid search, retargeting, gated content, email nurture | MQLs, demo requests | | BOFU | Brand search, direct outreach, case studies, trials | SQLs, pipeline $ | ### Campaign Planning Workflow 1. Define objective, budget, duration, audience 2. Select channels based on funnel stage 3. Create campaign in HubSpot with proper UTM structure 4. Configure lead scoring and assignment rules 5. Launch with test budget, validate tracking 6. **Validation:** UTM parameters appear in HubSpot contact records ### UTM Structure ``` utm_source={channel} // linkedin, google, meta utm_medium={type} // cpc, display, email utm_campaign={campaign-id} // q1-2025-linkedin-enterprise utm_content={variant} // ad-a, email-1 utm_term={keyword} // [paid search only] ``` --- ## Paid Media Channels ### Channel Selection Matrix | Channel | Best For | CAC Range | Series A Priority | |---------|----------|-----------|-------------------| | LinkedIn Ads | B2B, Enterprise, ABM | $150-400 | High | | Google Search | High-intent, BOFU | $80-250 | High | | Google Display | Retargeting | $50-150 | Medium | | Meta Ads | SMB, visual products | $60-200 | Medium | ### LinkedIn Ads Setup 1. Create campaign group for initiative 2. Structure: Awareness → Consideration → Conversion campaigns 3. Target: Director+, 50-5000 employees, relevant industries 4. Start $50/day per campaign 5. Scale 20% weekly if CAC < target 6. **Validation:** LinkedIn Insight Tag firing on all pages ### Google Ads Setup 1. Prioritize: Brand → Competitor → Solution → Category keywords 2. Structure ad groups with 5-10 tightly themed keywords 3. Create 3 responsive search ads per ad group (15 headlines, 4 descriptions) 4. Maintain negative keyword list (100+) 5. Start Manual CPC, switch to Target CPA after 50+ conversions 6. **Validation:** Conversion tracking firing, search terms reviewed weekly ### Budget Allocation (Series A, $40k/month) | Channel | B