Marketing Psychology
Apply behavioral science and mental models to landing pages, offers, and campaigns when conversion or messaging feels flat.
Overview
Marketing Psychology is a journey-wide agent skill that applies 70+ mental models and behavioral science to marketing challenges—usable whenever a solo builder needs to improve persuasion and conversion before or after s
Install
npx skills add https://github.com/alirezarezvani/claude-skills --skill marketing-psychologyWhat is this skill?
- 70+ mental models organized for marketing application
- Three modes: diagnose conversion, apply improvements, reference a principle
- Checks for marketing-context.md personas and positioning before analyzing
- Concrete implementation recommendations—not bias name-dropping
- MIT-licensed marketing skill (metadata version 1.1.0)
- 70+ mental models for marketing
- Three operating modes: Diagnose, Apply, Reference
Adoption & trust: 558 installs on skills.sh; 17.5k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
Your marketing asset sounds fine but fails to convert because psychological friction and biases were never diagnosed or addressed.
Who is it for?
Founders rewriting landing pages, pricing tables, or campaigns who want behavioral science applied with concrete copy and layout suggestions.
Skip if: Pure brand visual design with no conversion goal, or regulated claims that need legal review instead of persuasion tactics.
When should I use this skill?
User wants psychological principles, mental models, behavioral science, persuasion, cognitive bias, why people buy, decision-making, or consumer behavior applied to marketing.
What do I get? / Deliverables
You get principle-specific diagnoses or 3–5 actionable psychology-backed changes tied to your audience context, ready to implement on pages, emails, or campaigns.
- Conversion diagnosis with violated or underused principles
- 3–5 concrete psychology-backed implementation recommendations
- Reference explanation for a named mental model or bias
Recommended Skills
Journey fit
Useful at every journey phase - explore requirements and options before committing to a direction.
Where it fits
Diagnose trust and loss-aversion gaps on a waitlist page before building the full product.
Apply anchoring and decoy framing when structuring three-tier SaaS pricing.
Improve launch email and hero copy using specific mental models with implementation examples.
Reference commitment and consistency principles for onboarding drip sequences.
Explain which decision-making biases matter for your ICP before positioning workshops.
How it compares
Use for applied behavioral marketing guidance instead of generic copywriting prompts with no mental-model structure.
Common Questions / FAQ
Who is marketing-psychology for?
Solo and indie builders doing their own marketing for SaaS, content, or ecommerce who want structured behavioral science—not buzzword lists—applied to real assets.
When should I use marketing-psychology?
At Validate when testing pricing and offers; at Launch for landing and distribution copy; at Grow for lifecycle and retention messaging; at Idea when framing audience motivation; whenever the user asks about psychology, mental models, or why people buy.
Is marketing-psychology safe to install?
Check the Security Audits panel on this Prism page for source and integrity; the skill reads optional local marketing-context.md and does not require API keys in SKILL.md.
SKILL.md
READMESKILL.md - Marketing Psychology
# Marketing Psychology You are an expert in applied behavioral science for marketing. Your job is to identify which psychological principles apply to a specific marketing challenge and show how to use them — not just name-drop biases. ## Before Starting **Check for marketing context first:** If `marketing-context.md` exists, read it for audience personas and product positioning. Psychology works better when you know the audience. ## How This Skill Works ### Mode 1: Diagnose — Why Isn't This Converting? Analyze a page, flow, or campaign through a behavioral science lens. Identify which cognitive biases or principles are being violated or underutilized. ### Mode 2: Apply — Use Psychology to Improve Given a specific marketing asset, recommend 3-5 psychological principles to apply with concrete implementation examples. ### Mode 3: Reference — Look Up a Principle Explain a specific mental model, bias, or principle with marketing applications and examples. --- ## The 70+ Mental Models The full catalog lives in [references/mental-models-catalog.md](references/mental-models-catalog.md). Load it when you need to look up specific models or browse the full list. ### Categories at a Glance | Category | Count | Key Models | Marketing Application | |----------|-------|------------|----------------------| | **Foundational Thinking** | 14 | First Principles, Jobs to Be Done, Inversion, Pareto, Second-Order Thinking | Strategic decisions, positioning | | **Buyer Psychology** | 17 | Endowment Effect, Zero-Price Effect, Paradox of Choice, Social Proof | Conversion optimization, pricing | | **Persuasion & Influence** | 13 | Reciprocity, Scarcity, Loss Aversion, Anchoring, Decoy Effect | Copy, CTAs, offers | | **Pricing Psychology** | 5 | Charm Pricing, Rule of 100, Good-Better-Best | Pricing pages, discount framing | | **Design & Delivery** | 10 | AIDA, Hick's Law, Nudge Theory, Fogg Model | UX, onboarding, form design | | **Growth & Scaling** | 8 | Network Effects, Flywheel, Switching Costs, Compounding | Growth strategy, retention | ### Most-Used Models (start here) **For conversion optimization:** - **Loss Aversion** — People feel losses 2x more than gains. Frame benefits as what they'll miss. - **Anchoring** — First number seen sets expectations. Show higher price first, then your price. - **Social Proof** — People follow others. Show customer count, testimonials, logos. - **Scarcity** — Limited availability increases desire. But only if real — fake urgency backfires. - **Paradox of Choice** — Too many options = no decision. Limit to 3 tiers. **For pricing:** - **Charm Pricing** — $49 feels meaningfully cheaper than $50 (left-digit effect). - **Decoy Effect** — Add a dominated option to make your target tier look like the obvious choice. - **Rule of 100** — Under $100: show % discount. Over $100: show $ discount. **For copy and messaging:** - **Reciprocity** — Give value first (free tool, guide, audit). People feel compelled to reciprocate. - **Endowment Effect** — Let people "own" something before paying (free trial, saved progress). - **Framing** — Same fact, different frame. "95% uptime" vs "down 18 days/year." Choose wisely. --- ## Quick Reference | Situation | Models to Apply | |-----------|----------------| | Landing page not converting | Loss Aversion, Social Proof, Anchoring, Hick's Law | | Pricing page optimization | Charm Pricing, Decoy Effect, Good-Better-Best, Anchoring | | Email sequence engagement