Marketing Strategy Pmm
Plan international go-to-market with phased US, UK, DACH, France, and Canada playbooks, budgets, and market-readiness gates.
Overview
marketing-strategy-pmm is an agent skill most often used in Launch (also Grow analytics and lifecycle planning) that delivers international GTM playbooks and market-entry checklists for US, UK, DACH, France, and Canada.
Install
npx skills add https://github.com/alirezarezvani/claude-skills --skill marketing-strategy-pmmWhat is this skill?
- International GTM playbooks for US, UK, DACH, France, and Canada
- Series A-style expansion table with timeline, budget share, and target ARR per phase
- Market readiness checklist: product, legal, pricing, sales, marketing, support, and 3+ inbound leads in 90 days
- Per-market characteristics sections (e.g. US buying cycle and decision style)
- Localization checklist tied to multi-country rollout
- Expansion table covers 5 markets: US, UK, DACH, France, and Canada
- Market readiness gate includes validation of 3+ inbound leads from the market in the last 90 days
Adoption & trust: 749 installs on skills.sh; 17.5k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are ready to sell abroad but lack a prioritized market sequence, readiness gates, and localized GTM checklist.
Who is it for?
SaaS solos or two-person teams planning first international expansion with explicit readiness criteria and budget phasing.
Skip if: Pre-idea validation with no product, or pure technical SEO page tweaks without GTM ownership.
When should I use this skill?
User needs international GTM, PMM market entry playbooks, or expansion sequencing across US, UK, DACH, France, and Canada.
What do I get? / Deliverables
You get a phased expansion plan with budget splits, ARR targets, and per-market entry guidance you can execute or hand to sales and marketing.
- Market prioritization and phased expansion plan
- Per-country entry notes and localization checklist actions
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Canonical shelf is Launch distribution because the content is expansion sequencing and GTM entry—not core product coding. Distribution fits market-by-market entry, localization checklists, and budget allocation across regions.
Where it fits
Pick US-first versus UK-first using the phased budget and ARR table before hiring outbound.
Revisit targets when a region hits inbound lead thresholds from the readiness checklist.
Align localized currency and tax assumptions before committing to DACH entry.
Walk the localization checklist before flipping on Canada as a low-budget fifth phase.
How it compares
PMM/GTM playbook skill for regional expansion—not a keyword research SEO generator or a single-channel ads automation.
Common Questions / FAQ
Who is marketing-strategy-pmm for?
Founders and product marketing leads at early-stage SaaS who need structured international entry guides without hiring a full PMM bench.
When should I use marketing-strategy-pmm?
Use at launch when choosing distribution order across US/UK/DACH/France/Canada; at grow when scaling ARR and re-checking localization; when validating market readiness before spend.
Is marketing-strategy-pmm safe to install?
It is strategic documentation guidance; review Prism Security Audits and treat any downloaded skill files like other third-party content—no special infra risk beyond normal agent use.
SKILL.md
READMESKILL.md - Marketing Strategy Pmm
# International GTM Playbooks Market-by-market expansion guides for US, UK, DACH, France, and Canada. --- ## Table of Contents - [Market Prioritization](#market-prioritization) - [US Market Entry](#us-market-entry) - [UK Market Entry](#uk-market-entry) - [DACH Market Entry](#dach-market-entry) - [France Market Entry](#france-market-entry) - [Canada Market Entry](#canada-market-entry) - [Localization Checklist](#localization-checklist) --- ## Market Prioritization ### Expansion Sequence (Series A) | Phase | Market | Timeline | Budget % | Target ARR | |-------|--------|----------|----------|------------| | 1 | US | Months 1-6 | 50% | $1M | | 2 | UK | Months 4-9 | 20% | $500k | | 3 | DACH | Months 7-12 | 15% | $300k | | 4 | France | Months 10-15 | 10% | $200k | | 5 | Canada | Months 7-12 | 5% | $100k | ### Market Readiness Checklist Enter market when ALL true: - [ ] Product ready for market (localization if needed) - [ ] Legal/compliance requirements met - [ ] Pricing localized (currency, taxes) - [ ] Sales capacity available (hire or agency) - [ ] Marketing budget allocated - [ ] Support coverage during local hours - [ ] **Validation:** 3+ inbound leads from market in last 90 days --- ## US Market Entry ### Market Characteristics | Factor | US Approach | |--------|-------------| | Buying cycle | Fast (30-60 days average) | | Decision process | Individual empowerment, less consensus | | Pricing sensitivity | Value-focused, willing to pay premium | | Communication | Direct, results-oriented | | Relationship | Transaction > relationship (initially) | ### Entry Strategy **Months 1-2: Foundation** 1. Establish US presence: - US phone number (toll-free) - US address (virtual office acceptable) - USD pricing on website - US case studies (even if from beta users) 2. Hire US sales: - Option A: US-based SDR/AE (expensive but effective) - Option B: US sales agency (lower risk, shared commission) - Option C: Remote sales trained on US hours 3. Launch paid campaigns: - Google Ads (high-intent keywords) - LinkedIn (B2B targeting) - Budget: 50% of marketing spend **Months 3-6: Scale** 1. Optimize channels based on CAC data 2. Build US partner ecosystem: - Integration partners (Salesforce, HubSpot) - Resellers/VARs (for Enterprise) - Industry associations 3. Attend US conferences (SaaStr, industry events) 4. **Validation:** $1M pipeline from US sources ### US Channel Mix | Channel | Budget % | Expected CPL | Notes | |---------|----------|--------------|-------| | Google Ads | 35% | $100-200 | High intent, competitive | | LinkedIn | 30% | $150-250 | B2B targeting | | SEO/Content | 20% | $50 (long-term) | Invest early | | Partnerships | 15% | Variable | Co-marketing | ### US Messaging - Lead with ROI and business outcomes - Use $ impact metrics prominently - Reference US customers (logos matter) - Emphasize speed and efficiency - Include G2/Capterra ratings --- ## UK Market Entry ### Market Characteristics | Factor | UK Approach | |--------|-------------| | Buying cycle | Medium (45-90 days) | | Decision process | Committee involvement | | Pricing sensitivity | Value-conscious, compare options | | Communication | Professional, less aggressive than US | | Relationship | Balance transaction and relationship | ### Entry Strategy **Months 4-6: Setup** 1. Localization: - GBP pricing - UK spellings (colour, organisation) - UK phone number - GDPR compliance (essential) 2. Sales coverage: - Hire UK-based rep OR - Partner with UK sales agency - Ensure coverage during GMT hours 3. Content localization: - UK case studies - UK-relevant industry references - Local competitor positioning **Months 7-9: Growth** 1. Build UK partnerships: - UK tech community (TechNation, etc.) - London-based VCs and accelerators - UK industry associations 2. Attend UK events: - London Tech Week - Industry-specific conferences 3. **Validation:** $500k pipeline