Paid Ads
Draft paid social and search ad primary text using proven copy frameworks (PAS, BAB, social proof, feature-benefit) without staring at a blank prompt.
Overview
paid-ads is an agent skill for the Launch phase that supplies structured ad primary-text templates (PAS, BAB, social proof, and more) for solo builders running paid distribution.
Install
npx skills add https://github.com/alirezarezvani/claude-skills --skill paid-adsWhat is this skill?
- Five primary-text formulas: Problem-Agitate-Solve, Before-After-Bridge, Social Proof Lead, Feature-Benefit Bridge, Direc
- Each formula includes fill-in structure plus a concrete example block
- PAS and BAB patterns for pain-led SaaS and workflow products
- Social proof and stat-led openers for credibility-first ads
- Direct response template with outcome claim, proof, and CTA placement
- 5 primary-text formulas with paired examples
Adoption & trust: 525 installs on skills.sh; 17.5k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are turning on paid campaigns but your primary text sounds generic and you do not have a copy framework to iterate quickly.
Who is it for?
Indie SaaS or ecommerce founders launching Meta, LinkedIn, or search ads who want agent-generated variants anchored in classic direct-response structures.
Skip if: Organic SEO long-form, email lifecycle sequences, or full funnel strategy when you have no offer, landing page, or compliance review yet.
When should I use this skill?
You need paid ad primary text drafts using PAS, BAB, social proof, feature-benefit, or direct-response structures.
What do I get? / Deliverables
You get multiple formula-based ad drafts with clear problem, proof, and CTA structure ready to paste into ad managers or brief creative variants.
- Formula-filled ad primary text variants
- CTA lines aligned to each framework
Recommended Skills
Journey fit
Paid acquisition copy sits in Launch when you are pushing the product into channels and need creatives that convert cold traffic. Distribution is the shelf for channel-specific outbound messaging including Meta, LinkedIn, and search ads primary text.
How it compares
Template library for ad primary text—not an ads API integration or automated spend optimizer.
Common Questions / FAQ
Who is paid-ads for?
Solo builders and small teams who write their own performance marketing copy and want agent help structured like classic ad formulas rather than generic slogans.
When should I use paid-ads?
During Launch distribution when you are drafting Meta or LinkedIn primary text, testing PAS vs BAB angles, or refreshing creatives before a promo—after you know the offer and landing destination.
Is paid-ads safe to install?
It is static copy guidance with no runtime permissions; still review the Security Audits panel on this Prism page for the parent claude-skills package.
SKILL.md
READMESKILL.md - Paid Ads
# Ad Copy Templates Reference Detailed formulas and templates for writing high-converting ad copy. ## Primary Text Formulas ### Problem-Agitate-Solve (PAS) ``` [Problem statement] [Agitate the pain] [Introduce solution] [CTA] ``` **Example:** > Spending hours on manual reporting every week? > While you're buried in spreadsheets, your competitors are making decisions. > [Product] automates your reports in minutes. > Start your free trial → --- ### Before-After-Bridge (BAB) ``` [Current painful state] [Desired future state] [Your product as the bridge] ``` **Example:** > Before: Chasing down approvals across email, Slack, and spreadsheets. > After: Every approval tracked, automated, and on time. > [Product] connects your tools and keeps projects moving. --- ### Social Proof Lead ``` [Impressive stat or testimonial] [What you do] [CTA] ``` **Example:** > "We cut our reporting time by 75%." — Sarah K., Marketing Director > [Product] automates the reports you hate building. > See how it works → --- ### Feature-Benefit Bridge ``` [Feature] [So that...] [Which means...] ``` **Example:** > Real-time collaboration on documents > So your team always works from the latest version > Which means no more version confusion or lost work --- ### Direct Response ``` [Bold claim/outcome] [Proof point] [CTA with urgency if genuine] ``` **Example:** > Cut your reporting time by 80% > Join 5,000+ marketing teams already using [Product] > Start free → First month 50% off --- ## Headline Formulas ### For Search Ads | Formula | Example | |---------|---------| | [Keyword] + [Benefit] | "Project Management That Teams Actually Use" | | [Action] + [Outcome] | "Automate Reports \| Save 10 Hours Weekly" | | [Question] | "Tired of Manual Data Entry?" | | [Number] + [Benefit] | "500+ Teams Trust [Product] for [Outcome]" | | [Keyword] + [Differentiator] | "CRM Built for Small Teams" | | [Price/Offer] + [Keyword] | "Free Project Management \| No Credit Card" | ### For Social Ads | Type | Example | |------|---------| | Outcome hook | "How we 3x'd our conversion rate" | | Curiosity hook | "The reporting hack no one talks about" | | Contrarian hook | "Why we stopped using [common tool]" | | Specificity hook | "The exact template we use for..." | | Question hook | "What if you could cut your admin time in half?" | | Number hook | "7 ways to improve your workflow today" | | Story hook | "We almost gave up. Then we found..." | --- ## CTA Variations ### Soft CTAs (awareness/consideration) Best for: Top of funnel, cold audiences, complex products - Learn More - See How It Works - Watch Demo - Get the Guide - Explore Features - See Examples - Read the Case Study ### Hard CTAs (conversion) Best for: Bottom of funnel, warm audiences, clear offers - Start Free Trial - Get Started Free - Book a Demo - Claim Your Discount - Buy Now - Sign Up Free - Get Instant Access ### Urgency CTAs (use when genuine) Best for: Limited-time offers, scarcity situations - Limited Time: 30% Off - Offer Ends [Date] - Only X Spots Left - Last Chance - Early Bird Pricing Ends Soon ### Action-Oriented CTAs Best for: Active voice, clear next step - Start Saving Time Today - Get Your Free Report - See Your Score - Calculate Your ROI - Build Your First Project --- ## Platform-Specific Copy Guidelines ### Google Search Ads - **Headline limits:** 30 characters each (up to 15 headlines) - **Description limits:** 90 characters each (up to 4 descriptions) - Include keywords naturally - Use all available headline slots - Include numbers and stats when possible - Test dynamic keyword insertion ### Meta Ads (Facebook/Instagram) - **Primary text:** 125 characters visible (can be longer, gets truncated) - **Headline:** 40 characters recommended - Front-load the hook (first line matters most) - Emojis can work but test - Questions perform well - Keep image text under 20% ### LinkedIn Ads - **Intro text:** 600 characters max (150 recommended) - **Headline:** 200 c