Brand Review
Install brand-review when you want an agent to score marketing copy against your voice, style guide, and compliance rules before you publish.
Overview
Brand-review is an agent skill most often used in Ship (also Launch, Grow) that reviews drafts against brand voice, style, messaging, terminology, compliance, and readability with severity-ranked fixes.
Install
npx skills add https://github.com/anthropics/knowledge-work-plugins --skill brand-reviewWhat is this skill?
- Six-area checklist: voice and tone, style guide, messaging pillars, terminology, compliance, and readability
- Three severity buckets—critical, major, minor—with concrete before/after rewrites
- Accepts pasted copy, file paths, knowledge-base refs, URLs, or batch review across pieces
- Auto-loads a configured brand style guide or falls back to a general clarity and professionalism pass
- Outputs standardized review format with compliance flags and industry disclaimer nudges when claims lack support
- Six structured review areas from voice through readability
- Three severity levels: critical, major, and minor
- Four supported content input forms including URLs and batch review
Adoption & trust: 1.6k installs on skills.sh; 19.6k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are about to ship marketing copy but have no structured pass to catch off-brand tone, wrong terminology, weak claims, or missing disclaimers before it goes public.
Who is it for?
Solo builders polishing landing pages, changelogs, emails, or ad copy when they have—or can paste—a voice guide and want fast, structured feedback before publish.
Skip if: Replacing human legal review for healthcare, finance, or other regulated claims; skip when you only need technical code review or SEO keyword research without brand voice checks.
When should I use this skill?
User runs /brand-review or asks to review, check, or audit content against brand guidelines, including drafts before ship and legal or compliance screening.
What do I get? / Deliverables
You get a severity-ranked review with before/after edits, terminology and messaging alignment notes, and explicit compliance flags so you can revise or approve the draft confidently.
- Structured review with critical, major, and minor findings
- Before-and-after copy fixes per issue
- Compliance section with claim and disclaimer flags
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
The skill’s primary trigger is checking a draft before it ships, which maps to pre-release content review in the Ship phase rather than ideation or post-launch analytics alone. Ship → review is the canonical shelf for quality gates on copy, terminology, and legal flags immediately before launch or distribution.
Where it fits
Run a final voice and compliance pass on pricing and feature claims in a launch announcement before you merge the site update.
Screen ad variants and social posts for tone drift and competitor mention rules before a paid campaign goes live.
Batch-audit newsletter and blog drafts so product names and messaging pillars stay aligned after a rebrand.
How it compares
Use as a brand-and-compliance copy checker, not as an MCP integration or a generic spell-check-only linter.
Common Questions / FAQ
Who is brand-review for?
It is for solo and indie builders, founders, and small marketing teams who ship their own copy and want agent-assisted brand consistency and light compliance screening without a full agency review cycle.
When should I use brand-review?
Use it in Ship before you publish a draft; in Launch when checking distribution pages, ads, or SEO landing copy for voice fit; and in Grow when auditing blogs, lifecycle emails, or help content for terminology drift and messaging pillar alignment.
Is brand-review safe to install?
Treat it like any community skill: review the Security Audits panel on this Prism page for install source, permissions, and audit status before enabling it in agents that can read files or fetch URLs you provide.
SKILL.md
READMESKILL.md - Brand Review
# Brand Review > If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../../CONNECTORS.md). Review marketing content against brand voice, style guidelines, and messaging standards. Flag deviations and provide specific improvement suggestions. ## Trigger User runs `/brand-review` or asks to review, check, or audit content against brand guidelines. ## Inputs 1. **Content to review** — accept content in any of these forms: - Pasted directly into the conversation - A file path or ~~knowledge base reference (e.g. Notion page, shared doc) - A URL to a published page - Multiple pieces for batch review 2. **Brand guidelines source** (determined automatically): - If a brand style guide is configured in local settings, use it automatically - If not configured, ask: "Do you have a brand style guide or voice guidelines I should review against? You can paste them, share a file, or describe your brand voice. Otherwise, I'll do a general review for clarity, consistency, and professionalism." ## Review Process ### With Brand Guidelines Configured Evaluate the content against each of these dimensions: #### Voice and Tone - Does the content match the defined brand voice attributes? - Is the tone appropriate for the content type and audience? - Are there shifts in voice that feel inconsistent? - Flag specific sentences or phrases that deviate with an explanation of why #### Terminology and Language - Are preferred brand terms used correctly? - Are any "avoid" terms or phrases present? - Is jargon level appropriate for the target audience? - Are product names, feature names, and branded terms used correctly (capitalization, formatting)? #### Messaging Pillars - Does the content align with defined messaging pillars or value propositions? - Are claims consistent with approved messaging? - Is the content reinforcing or contradicting brand positioning? #### Style Guide Compliance - Grammar and punctuation per style guide (e.g., Oxford comma, title case vs. sentence case) - Formatting conventions (headers, lists, emphasis) - Number formatting, date formatting - Acronym usage (defined on first use?) ### Without Brand Guidelines (Generic Review) Evaluate the content for: #### Clarity - Is the main message clear within the first paragraph? - Are sentences concise and easy to understand? - Is the structure logical and easy to follow? - Are there ambiguous statements or unclear references? #### Consistency - Is the tone consistent throughout? - Are terms used consistently (no switching between synonyms for the same concept)? - Is formatting consistent (headers, lists, capitalization)? #### Professionalism - Is the content free of typos, grammatical errors, and awkward phrasing? - Is the tone appropriate for the intended audience? - Are claims supported or substantiated? ### Legal and Compliance Flags (Always Checked) Regardless of whether brand guidelines are configured, flag: - **Unsubstantiated claims** — superlatives ("best", "fastest", "only") without evidence or qualification - **Missing disclaimers** — financial claims, health claims, or guarantees that may need legal disclaimers - **Comparative claims** — comparisons to competitors that could be challenged - **Regulatory language** — content that may need compliance review (financial services, healthcare, etc.) - **Testimonial issues** — quotes or endorsements without attribution or disclosure - **Copyright concerns** — content that appears to be closely paraphrased from other sources ## Brand Voice Reference