Draft Content
Turn a topic, audience, and key messages into channel-ready marketing drafts with headline options and SEO guidance.
Overview
draft-content is an agent skill most often used in Grow (also Launch SEO and distribution) that drafts six marketing content types with channel formatting and SEO recommendations.
Install
npx skills add https://github.com/anthropics/knowledge-work-plugins --skill draft-contentWhat is this skill?
- Six content types: blog, social (LinkedIn, Twitter/X, Instagram, Facebook), email newsletter, landing page, press releas
- Collects topic, audience, 2–4 key messages, tone, and length before drafting
- Channel-specific formatting and SEO recommendations baked into each draft
- Triggered via `/draft-content` or natural-language requests to write marketing content
- Optional brand-voice configuration when tone is not specified per request
- 6 channel-specific content types including blog, social, email, landing page, press release, and case study
Adoption & trust: 1.5k installs on skills.sh; 19.6k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know what you want to say but lack time to shape it for each channel, length limit, and SEO hook.
Who is it for?
Founders shipping content-led GTM who want one agent workflow for blogs, social, email, and landing copy from the same brief.
Skip if: Teams that already have approved CMS templates and only need bulk programmatic publishing without editorial drafting.
When should I use this skill?
User runs `/draft-content` or asks to draft, write, or create marketing content, including headline or subject line options or platform-specific adaptation.
What do I get? / Deliverables
You receive a formatted draft with headline or subject-line options and SEO notes ready to edit, publish, or hand to a designer.
- Channel-formatted marketing draft
- Headline or subject-line options where applicable
- SEO recommendations for the draft
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Canonical shelf on Grow because solo builders install this to compound reach through blogs, email, and social—not for one-off launch-day copy alone. Content subphase matches ongoing editorial and lifecycle marketing rather than pure distribution mechanics or ASO.
Where it fits
Draft a landing page and meta-oriented copy blocks before publishing a new feature page.
Produce platform-specific social posts to announce a ship milestone on LinkedIn and X.
Turn product updates into a weekly newsletter and supporting blog post with consistent key messages.
Write early landing-page hero and benefit copy while testing positioning before full build.
How it compares
Use instead of ad-hoc chat paragraphs when you need explicit inputs, channel rules, and SEO recommendations in one pass.
Common Questions / FAQ
Who is draft-content for?
Solo builders and small marketing stacks using agentic coding tools who write their own launch and growth content across multiple channels.
When should I use draft-content?
Use it in Grow when publishing blogs, newsletters, and social posts; in Launch when writing landing copy, press releases, or SEO-focused pages; and anytime you need headline or subject-line variants for a specific platform and audience.
Is draft-content safe to install?
Review the Security Audits panel on this Prism page and inspect the skill package source before enabling connectors that touch email or CRM systems.
SKILL.md
READMESKILL.md - Draft Content
# Draft Content > If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../../CONNECTORS.md). Generate marketing content drafts tailored to a specific content type, audience, and brand voice. ## Trigger User runs `/draft-content` or asks to draft, write, or create marketing content. ## Inputs Gather the following from the user. If not provided, ask before proceeding: 1. **Content type** — one of: - Blog post - Social media post (specify platform: LinkedIn, Twitter/X, Instagram, Facebook) - Email newsletter - Landing page copy - Press release - Case study 2. **Topic** — the subject or theme of the content 3. **Target audience** — who this content is for (role, industry, seniority, pain points) 4. **Key messages** — 2-4 main points or takeaways to communicate 5. **Tone** — e.g., authoritative, conversational, inspirational, technical, witty (optional if brand voice is configured) 6. **Length** — target word count or format constraint (e.g., "1000 words", "280 characters", "3 paragraphs") ## Brand Voice - If the user has a brand voice configured in their local settings file, apply it automatically. Inform the user that brand voice settings are being applied. - If no brand voice is configured, ask: "Do you have brand voice guidelines you'd like me to follow? If not, I'll use a neutral professional tone." - Apply the specified or default tone consistently throughout the draft. ## Content Generation by Type ### Blog Post - Engaging headline (provide 2-3 options) - Introduction with a hook (question, statistic, bold statement, or story) - 3-5 organized sections with descriptive subheadings - Supporting points, examples, or data references in each section - Conclusion with a clear call to action - SEO considerations: suggest a primary keyword, include it in the headline and first paragraph, use related keywords in subheadings ### Social Media Post - Platform-appropriate format and length - Hook in the first line - Hashtag suggestions (3-5 relevant hashtags) - Call to action or engagement prompt - Emoji usage appropriate to brand and platform - If LinkedIn: professional framing, paragraph breaks for readability - If Twitter/X: concise, punchy, within character limit - If Instagram: visual-first language, story-driven, hashtag block ### Email Newsletter - Subject line (provide 2-3 options with open-rate considerations) - Preview text - Greeting - Body sections with clear hierarchy - Call to action button text - Sign-off - Unsubscribe note reminder ### Landing Page Copy - Headline and subheadline - Hero section copy - Value propositions (3-4 benefit-driven bullets or sections) - Social proof placeholder (suggest testimonial or stat placement) - Primary and secondary CTAs - FAQ section suggestions - SEO: meta title and meta description suggestions ### Press Release - Headline following press release conventions - Dateline and location - Lead paragraph (who, what, when, where, why) - Supporting quotes (provide placeholder guidance) - Company boilerplate placeholder - Media contact placeholder - Standard press release formatting ### Case Study - Title emphasizing the result - Customer overview (industry, size, challenge) - Challenge section - Solution section (what was implemented) - Results section with metrics (prompt user for data) - Customer quote placeholder - Call to action ## SEO Considerations (for web content) For blog posts, landing pages, and other web-facing content: - Suggest a primary keyword based on the topic - Recommend keyword placement: