Seo Audit
Run a structured SEO audit—keywords, on-page, gaps, technical checks, and competitor benchmarks—with a prioritized quick-win vs strategic plan.
Overview
SEO Audit is an agent skill most often used in Launch (also Validate, Grow) that produces prioritized SEO action plans from keyword, on-page, content-gap, technical, and competitor analyses.
Install
npx skills add https://github.com/anthropics/knowledge-work-plugins --skill seo-auditWhat is this skill?
- Five audit modes: full site, keyword research, content gap, technical SEO, competitor comparison
- Inputs workflow: URL/domain plus audit type with connector awareness via CONNECTORS.md
- End-to-end coverage: keyword research, on-page, content gaps, technical crawlability, competitor bench
- Marketer-ready prioritized action plan split into quick wins and strategic investments
- Triggered by /seo-audit or natural-language requests for SEO health and gap analysis
- Five distinct audit types: full site, keyword research, content gap, technical SEO, competitor comparison
Adoption & trust: 1.7k installs on skills.sh; 19.6k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You have a live site or launch URL but no clear picture of keyword opportunities, technical blockers, or content competitors already rank for.
Who is it for?
Solo founders and indie marketers auditing a domain before launch or during a growth sprint who want one structured SEO pass.
Skip if: Teams that only need paid-ads creative, local-only GMB ops with no web property, or audits without any URL, domain, or topic to anchor research.
When should I use this skill?
Assessing a site’s SEO health, finding keyword opportunities and content gaps competitors own, or needing a prioritized action plan split into quick wins and strategic investments.
What do I get? / Deliverables
You receive a marketer-ready SEO audit with quick wins and strategic investments you can execute on pages, content, and technical fixes.
- Prioritized SEO action plan (quick wins and strategic investments)
- Keyword and content-gap findings
- Technical and on-page issue inventory
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Search visibility work clusters at Launch when you need findability, but the same audit framing also supports ongoing growth and pre-build positioning research. The skill’s primary output is SEO health and keyword/content opportunity analysis, which maps directly to the launch SEO shelf rather than pure analytics dashboards or support ops.
Where it fits
Benchmark competitor landing pages and keywords before you finalize positioning copy.
Run a full site audit on your launch domain to prioritize meta, internal links, and indexability fixes.
Use content gap analysis to plan articles that steal traffic from competitors you already validated.
How it compares
Structured multi-section SEO workflow with prioritized actions—not a single-purpose rank tracker or generic writing assistant.
Common Questions / FAQ
Who is seo-audit for?
Solo builders and small teams who own a website or content product and need keyword, technical, and competitive SEO insight they can act on without hiring a full agency workflow.
When should I use seo-audit?
Use it at Launch for site SEO and content gaps, during Validate to compare competitor search positioning, and in Grow when refreshing content and closing keyword gaps; trigger via /seo-audit or by asking for a full audit, keyword research, or technical SEO check.
Is seo-audit safe to install?
Review the Security Audits panel on this Prism page and verify connected integrations in CONNECTORS.md before running audits against production domains.
SKILL.md
READMESKILL.md - Seo Audit
# /seo-audit > If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../../CONNECTORS.md). Audit a website's SEO health, research keyword opportunities, identify content gaps, and benchmark against competitors. Produces a prioritized action plan a marketer can execute immediately. ## Trigger User runs `/seo-audit` or asks for an SEO audit, keyword research, content gap analysis, technical SEO check, or competitor SEO comparison. ## Inputs Gather the following from the user. If not provided, ask before proceeding: 1. **URL or domain** — the site to audit, or a topic/keyword if running in keyword research mode 2. **Audit type** — one of: - **Full site audit** — end-to-end SEO review covering all sections below - **Keyword research** — identify keyword opportunities for a topic or domain - **Content gap analysis** — find topics competitors rank for that you don't - **Technical SEO check** — crawlability, speed, structured data, and infrastructure issues - **Competitor SEO comparison** — head-to-head SEO benchmarking against specific competitors If not specified, default to **full site audit**. 3. **Target keywords or topics** (optional) — specific keywords the user is already targeting or wants to rank for 4. **Competitors** (optional) — domains or companies to compare against. If not provided and the audit type requires competitor data, use web search to identify 2-3 likely competitors based on the user's domain and keyword space. ## Process ### 1. Keyword Research Research keywords related to the user's domain, topic, or target keywords. **If ~~SEO tools are connected:** - Pull keyword data, search volume, keyword difficulty scores, and ranking positions automatically - Identify keywords the site currently ranks for and where it's gaining or losing ground **If ~~product analytics are connected:** - Cross-reference keyword targets with actual organic traffic data to validate which keywords are driving visits and conversions **If tools are not connected:** - Use web search to research the keyword landscape - Note: "For more precise volume and difficulty data, connect an SEO tool like Ahrefs or Semrush via MCP. The audit will auto-populate with ranking data." For each keyword opportunity, assess: - **Primary keywords** — high-intent terms directly tied to the user's product or service - **Secondary keywords** — supporting terms and variations - **Search volume signals** — relative demand (high, medium, low) based on available data - **Keyword difficulty** — how competitive the term is (easy, moderate, hard) - **Long-tail opportunities** — specific, lower-competition phrases with clear intent - **Question-based keywords** — "how to", "what is", "why does" queries that mirror People Also Ask results - **Intent classification** — informational, navigational, commercial, or transactional ### 2. On-Page SEO Audit For each key page (homepage, top landing pages, recent blog posts), evaluate: - **Title tags** — present, unique, within 50-60 characters, includes target keyword - **Meta descriptions** — present, compelling, within 150-160 characters, includes a call to action - **H1 tags** — exactly one per page, includes primary keyword - **H2/H3 structure** — logical hierarchy, uses secondary keywords where natural - **Keyword usage** — primary keyword appears in the first 100 words, used naturally throughout, not over-stuffed - **Internal linking** — pages link to related content, orphan pages identified, anchor text is descriptive - **Image alt text**