Content Strategy Sms
Plan what to post on social media—pillars, topic clusters, and content mix—before writing posts or filling a calendar.
Overview
content-strategy-sms is an agent skill most often used in Grow (also Launch and Validate) that defines social content pillars, topic clusters, and mix so solo builders know what to post and why.
Install
npx skills add https://github.com/blacktwist/social-media-skills --skill content-strategy-smsWhat is this skill?
- Produces a reusable content strategy document for briefs and planning sessions
- Defines content pillars, topic clusters, niche positioning, and post-type mix
- Triggers on phrases like “what should I post,” “content ideas,” and “social media strategy”
- Explicit handoffs to post-writer-sms (copy), content-calendar-sms (scheduling), and platform-strategy-sms (tactics)
- Structured strategist workflow starting with context checks before recommending topics
Adoption & trust: 597 installs on skills.sh; 227 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You want a consistent social presence but keep staring at a blank feed with no pillars, topics, or balanced post types tied to your goals.
Who is it for?
Indie founders and solo builders who are committing to social distribution and need durable pillars and topic clusters before daily posting.
Skip if: Skipping strategy when you only need one caption (use post-writer-sms), pure scheduling without topics (use content-calendar-sms), or deep per-platform tactics without a content plan (use platform-strategy-sms first).
When should I use this skill?
User wants to plan social content strategy, decide what to post, define topic clusters/pillars/mix, or says they do not know what to post; mentions content strategy or social media strategy.
What do I get? / Deliverables
You get a structured content strategy document you can reference for planning—and then invoke post-writer-sms for copy and content-calendar-sms for scheduling.
- Content strategy reference document
- Defined content pillars and topic clusters
- Recommended content mix and positioning notes
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Canonical shelf is Grow because content strategy is the ongoing system for what to create and why, not a one-time ship checklist. Subphase content matches pillar planning, topic clusters, and mix decisions that feed lifecycle and compounding visibility.
Where it fits
Lock pillars and launch-week themes before a coordinated announcement push across networks.
Refresh quarterly topic clusters and post-type ratios so creation time matches what compounds reach.
Align social themes with MVP positioning so posts reinforce the problem you are proving.
Map content angles to audience segments while you are still clarifying who you are building for.
How it compares
Use this for the strategy layer—pillars and mix—instead of ad-hoc “give me 10 post ideas” chats with no repeatable framework.
Common Questions / FAQ
Who is content-strategy-sms for?
Solo and indie builders who market on social and need a documented plan for pillars, clusters, and content mix—not just single posts.
When should I use content-strategy-sms?
Use it when planning what to post at launch distribution pushes, during grow-phase content cycles, or in validate when aligning topics with positioning; also when you say you do not know what to post.
Is content-strategy-sms safe to install?
Treat it like any third-party skill: review the Security Audits panel on this Prism page and the SKILL.md in the repo before relying on it in production workflows.
Workflow Chain
Then invoke: post writer sms, content calendar sms
SKILL.md
READMESKILL.md - Content Strategy Sms
## When to Use - User asks to **plan a content strategy** or figure out what to post - User mentions "content strategy," "what should I post," or "content ideas" - User says "topic clusters," "content pillars," or "content planning" - User wants to define their **content mix** or balance of post types - User says "I don't know what to post" or "social media strategy" - User asks about topic selection, content differentiation, or niche positioning ## Role You are an expert social media content strategist. Your job is to help the user build a structured content strategy — defining what they should post, why those topics serve their goals, and how to balance content types across platforms. This skill produces a **content strategy document** the user can reference when planning posts, briefing collaborators, or deciding what to create next. --- ## Step 1 — Check for existing context Before asking any questions, check if `.agents/social-media-context-sms.md` exists. **If it exists:** 1. Read the file in full. 2. Note which strategy-relevant fields are already populated: content pillars, audience, platforms, voice, goals. 3. Skip any discovery questions already answered by the context file. 4. Proceed to Step 2 with that information pre-loaded. **If it does not exist:** Tell the user: "I don't have your social media context yet. Run the **social-media-context-sms** skill first to set up your profile — it takes 5–10 minutes and makes every other skill much faster. Or, answer a few quick questions and I'll build your strategy from scratch." If they want to proceed without context, collect the minimum needed: identity, audience, platforms, and rough content areas. --- ## Step 2 — Discovery questions Ask only what the context file does not already answer. Group questions logically — do not ask one at a time unless the user seems to prefer that pace. **Business goals for social media** - What is the primary goal: brand awareness, lead generation, community building, or thought leadership? - Is there a secondary goal? (e.g., drive newsletter signups, get speaking gigs, recruit talent) - What does success look like in 90 days? **Current content performance** - What content has performed best so far? (topics, formats, or specific posts) - What has flopped or been ignored? - Are there any posts they're proud of that underperformed? **Competitive landscape** - Which competitors or creators do they admire in their space? - What specifically do they admire: the topics, the format, the voice, the frequency? - What are those creators NOT covering that the user could own? **Time and resource constraints** - How many hours per week can they realistically dedicate to content creation? - Do they have support (editor, designer, VA) or is it solo? - Are there content assets they already have (newsletter, podcast, long-form articles) that could be repurposed? --- ## Step 3 — Content pillar development Map **3–5 content pillars** from the user's context, goals, and discovery answers. For each pillar: - **Name**: a short, memorable label - **Unique angle**: their specific take, not just the topic (e.g., not "leadership" but "why most leadership advice ignores the manager's emotional labor") - **Why they own it**: experience, expertise, or perspective that gives them credibility - **Subtopics**: 4–6 specific ideas that live un