Brand Strategist

#!/usr/bin/env python3
"""Brand Architecture Analyzer - Evaluate and recommend brand architecture models.

Analyzes brand portfolio data to recommend optimal architecture (Branded House,
House of Brands, Endorsed, Hybrid) based on portfolio overlap, audience
similarity, and strategic objectives.

Usage:
    python brand_architecture_analyzer.py portfolio.json
    python brand_architecture_analyzer.py portfolio.json --json
    python brand_architecture_analyzer.py --demo
"""

import argparse
import json
import sys


ARCHITECTURE_MODELS = {
    "branded_house": {
        "name": "Branded House (Monolithic)",
        "description": "Single master brand across all products. Sub-brands are extensions.",
        "examples": "Google, Apple, Virgin, FedEx",
        "pros": [
            "Maximum brand equity transfer to new products",
            "Lower marketing costs (one brand to build)",
            "Clear brand recognition across portfolio",
            "Easier cross-selling between products",
        ],
        "cons": [
            "Brand damage affects entire portfolio",
            "Limited ability to target diverse segments",
            "New products constrained by master brand positioning",
            "Difficult to divest individual products",
        ],
        "best_when": [
            "Products share target audience",
            "Strong master brand equity exists",
            "Products reinforce the same brand promise",
            "Company wants to maximize brand efficiency",
        ],
    },
    "house_of_brands": {
        "name": "House of Brands (Pluralistic)",
        "description": "Independent brands with no visible parent connection.",
        "examples": "P&G (Tide, Pampers, Gillette), Unilever (Dove, Axe)",
        "pros": [
            "Each brand targets specific segments precisely",
            "Brand failures are contained",
            "Allows competing in same category with multiple brands",
            "Easy to acquire and divest brands",
        ],
        "cons": [
            "Highest marketing cost (build each brand separately)",
            "No equity transfer between brands",
            "Requires deep marketing expertise per brand",
            "Risk of internal brand cannibalization",
        ],
        "best_when": [
            "Products serve very different audiences",
            "Brands need distinct identities",
            "Acquisitions with strong existing brand equity",
            "Risk isolation is critical",
        ],
    },
    "endorsed": {
        "name": "Endorsed Brands",
        "description": "Sub-brands with visible parent brand endorsement.",
        "examples": "Marriott (Courtyard by Marriott), Nestle (KitKat by Nestle)",
        "pros": [
            "Sub-brands get credibility from parent",
            "Each brand has own identity within parent framework",
            "Balanced equity transfer",
            "Parent brand strengthened by successful sub-brands",
        ],
        "cons": [
            "Complex brand management requirements",
            "Parent brand partially exposed to sub-brand issues",
            "Endorsement relationship must be clear and consistent",
            "Higher cost than branded house, lower than house of brands",
        ],
        "best_when": [
            "Products need own identity but benefit from parent credibility",
            "Entering new categories adjacent to core",
            "Acquisitions that should maintain identity but gain parent trust",
        ],
    },
    "hybrid": {
        "name": "Hybrid Architecture",
        "description": "Mix of branded house, endorsed, and independent brands.",
        "examples": "Amazon (Prime, AWS, Whole Foods), Microsoft (Office, LinkedIn, GitHub)",
        "pros": [
            "Flexibility to optimize per product/market",
            "Can evolve architecture as portfolio changes",
            "Best of multiple approaches",
        ],
        "cons": [
            "Most complex t