Beat Competitors
Turn known competitor domains and your strengths into a prioritized SEO attack plan with winnable keyword gaps and content sequencing.
Overview
Beat Competitors is an agent skill most often used in Idea (also Launch, Validate) that turns competitor SEO data into a prioritized attack plan with winnable gaps and content sequencing.
Install
npx skills add https://github.com/calm-north/seojuice-skills --skill beat-competitorsWhat is this skill?
- Limits analysis to 3–5 competitors so gaps stay actionable instead of diluted
- Separates direct product rivals from content-only SERP competitors
- Builds a prioritized attack plan: winnable gaps, defend threatened rankings, production order
- Uses brand + "alternative" / "vs" queries to surface comparison-intent competitors
- Hands off to brief and build-clusters when you are ready to fill content gaps
- 3-5 competitor domain cap
- top 5 seed keywords for discovery
Adoption & trust: 2k installs on skills.sh; 10 GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know rivals rank for terms you care about but lack a focused plan of which gaps to attack first and which positions to defend.
Who is it for?
Solo builders doing content SEO who have a domain, a rough competitor set, and need an ordered gap-and-defense plan before writing.
Skip if: Teams that only need a single landing-page meta tweak with no competitive keyword context, or sites with zero identifiable SERP competitors yet.
When should I use this skill?
User asks about competitor analysis, competitive gaps, outranking competitors, keyword overlap, or competitive positioning strategy.
What do I get? / Deliverables
You get a capped 3–5 competitor attack map and production sequence, then invoke brief and build-clusters to create content that fills the highest-priority gaps.
- Prioritized competitor attack plan
- Winnable gap and defend list
- Suggested content production sequence
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Competitor identification and overlap analysis is the canonical entry point before you commit to content or positioning—shelf it in Idea where you map who wins which SERPs. The skill opens with competitor identification and keyword overlap against 3–5 domains, which is core competitive research rather than on-page tuning alone.
Where it fits
List 3–5 domains that repeatedly appear in top 10 for your seed keywords before you choose a niche angle.
Decide which competitive gaps justify a landing or docs push in the first release versus later.
Sequence new cluster pages to capture winnable terms while defending pages competitors are overtaking.
Refresh the attack plan quarterly when new content competitors enter your SERP set.
How it compares
Use for strategic competitive SEO planning instead of one-off keyword stuffing or generic chat SEO tips.
Common Questions / FAQ
Who is beat-competitors for?
Indie founders, marketers, and agent-assisted SEO workflows on content or SaaS sites who need a structured competitor attack plan before production.
When should I use beat-competitors?
In Idea/competitors when mapping who ranks for your keywords; in Validate/scope when prioritizing content bets; in Launch/seo when sequencing pages to outrank named domains.
Is beat-competitors safe to install?
Review the Security Audits panel on this Prism page and the source repo; the skill is procedural SEO guidance and does not require special runtime permissions beyond your agent environment.
Workflow Chain
Then invoke: brief, build clusters
SKILL.md
READMESKILL.md - Beat Competitors
# Beat Competitors Turn competitor keyword data into a prioritized attack plan: identify winnable gaps, defend threatened positions, and sequence content production. ## Before You Start Gather this context (ask if not provided): 1. **Your domain.** The site you're optimizing. 2. **Known competitors.** 3-5 domains competing for the same audience. If unknown, identify them by searching your primary keywords and noting which domains appear repeatedly. 3. **Your strengths.** What does your site do well? (authority, content depth, product features, niche expertise) 4. **Goals.** Grow traffic? Protect existing rankings? Target specific keywords? ## Step 1: Competitor Identification If competitors aren't known, identify them: - Search your top 5 keywords — which domains appear in positions 1-10 for multiple terms? - Check who ranks for your brand + "alternative" or "vs" queries - Distinguish between **direct competitors** (same product/service) and **content competitors** (compete for same keywords but different business) Focus on 3-5 competitors maximum. More dilutes the analysis. ## Step 2: Keyword Overlap Analysis For each competitor, categorize keywords into: ### Keywords You Both Rank For (Battleground) - You're competing head-to-head - Assess position gap: are you within striking distance (1-3 positions away)? ### Keywords Only They Rank For (Their Territory) - These are your content gaps - Assess: is the topic relevant to your business? Worth pursuing? ### Keywords Only You Rank For (Your Territory) - These are your defensible positions - Monitor for competitors entering these terms ### Keywords Neither Ranks For (White Space) - Uncovered topics with search demand - First mover advantage opportunity Map this: | Keyword | Your Position | Competitor Position | Gap Type | Volume | Action | |---------|--------------|-------------------|----------|--------|--------| | ... | 5 | 3 | Battleground | 2,400 | Improve content | | ... | — | 7 | Their territory | 1,800 | Create new page | | ... | 4 | — | Your territory | 900 | Defend | | ... | — | — | White space | 500 | First mover | ## Step 3: Opportunity Scoring Score each gap using: ``` Attack Score = Volume x Winnability x Business Value ``` **Winnability factors (1-5):** - 5: Competitor has thin content, low authority page, no backlinks - 4: Competitor has decent content but you have stronger domain/expertise - 3: Roughly equal — need better content + promotion to win - 2: Competitor has strong content and authority — long-term play - 1: Competitor has dominant position (Wikipedia, major brand) — skip **Business Value (1-5):** - 5: Directly drives revenue (transactional keyword, product-related) - 4: Drives qualified leads (commercial investigation) - 3: Builds authority in a core topic area - 2: Drives traffic but low conversion potential - 1: Vanity keyword with no business connection ## Step 4: Attack Plan Organize into three tracks: ### Quick Wins (execute first) Keywords where: - You already rank on page 1 (positions 4-10) - Position gap with competitor is small (1-3 positions) - Content refresh + better internal linking could close the gap Action: optimize existing pages, improve title/meta, add internal links, update content. ### Content Gaps to Fill (execute next) Keywords where: - Competitor ranks but you don't - Topic is directly relevant to your business - Winnability is 3+ Action: create new content targeting these keywords. Use brief skill for each. ### Long-Term Plays (sequence over months) Keywords where: - Head terms with high difficulty - Requires building topical a