Rank Local
Install when you run a local or service-area business and need a structured plan for Google Business Profile, citations, NAP, and reviews—not ad-hoc SEO tips.
Overview
Rank Local is an agent skill most often used in Launch (also Grow, Validate) that builds a local SEO strategy covering Google Business Profile, NAP consistency, citations, and reviews for “near me” and local-pack ranking
Install
npx skills add https://github.com/calm-north/seojuice-skills --skill rank-localWhat is this skill?
- Frames local rankings around three factors: relevance, distance, and prominence—with actionable levers on the two you co
- Step 1 Google Business Profile audit with profile-completeness checklist (categories up to 9, NAP match, hours, URL)
- NAP consistency guidance across website, GBP, and citations
- Citation strategy and review velocity as prominence builders
- Use when users ask about local pack, “[service] near me,” or Google Maps ranking
- 3 primary local ranking factors: relevance, distance, and prominence
- Up to 9 secondary Google Business Profile categories
- Step 1 Google Business Profile audit with a multi-item completeness checklist
Adoption & trust: 2.3k installs on skills.sh; 10 GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You serve customers in a geography but your Google Business Profile, website, and directories disagree—or you have no repeatable plan for citations and reviews—so you rarely show in Maps or the local pack.
Who is it for?
Solo builders with a physical location or defined service area who are preparing or fixing local discovery on Google Search and Maps.
Skip if: Fully remote brands with no local intent, enterprise teams with dedicated local SEO vendors, or builders who only need technical site-wide SEO without a GBP entity.
When should I use this skill?
User asks about local SEO, Google Business Profile, Google Maps ranking, local pack, NAP consistency, local citations, review strategy, or ranking for “[service] near me” searches.
What do I get? / Deliverables
After running the skill you get an audited GBP baseline, aligned NAP rules, a citation and review plan that boosts prominence, and clear next actions for on-site local landing alignment before you scale distribution.
- Google Business Profile audit and remediation checklist
- NAP consistency rules across site and directories
- Citation and review velocity strategy outline
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Local pack and “near me” visibility are core launch-time discovery work; this skill’s canonical shelf is launch SEO because GBP and local relevance are the first assets solo builders optimize before broader growth loops. The workflow is explicitly local SEO (GBP audit, Maps/local pack, NAP, citations)—not app-store ASO or generic distribution—so it belongs on the seo subphase under launch.
Where it fits
Audit and complete GBP categories, hours, and website URL before a local launch campaign.
Verify business name, address, and phone on a pre-launch landing page match GBP before publishing.
Turn the review strategy section into a repeatable ask-for-review workflow after jobs complete.
Prioritize high-trust local directories for citations to increase prominence beyond your website alone.
How it compares
Use this as a local SEO strategy and checklist skill—not a rank-tracking MCP integration or automated citation submission bot.
Common Questions / FAQ
Who is rank-local for?
Rank-local is for solo and indie builders who operate locally—retail, trades, professional services, or multi-location small businesses—and want agent-guided steps for Google Business Profile, NAP, citations, and reviews without hiring a local SEO agency first.
When should I use rank-local?
Use it during Launch when optimizing for local pack and “near me” queries; during Validate when aligning NAP on a local landing page before go-live; and during Grow when designing review velocity and reputation routines after you are listed on Maps.
Is rank-local safe to install?
It is advisory procedural content—no built-in credential harvesting—but you should still review the Security Audits panel on this Prism page and avoid pasting API keys or owner passwords into chat while following GBP or directory steps.
SKILL.md
READMESKILL.md - Rank Local
# Rank Local Build a local SEO foundation covering Google Business Profile optimization, NAP consistency, citation strategy, and review velocity. ## Local SEO Ranking Factors Local search results are determined by three primary factors: 1. **Relevance** — How well your business matches the search query 2. **Distance** — How close you are to the searcher's location 3. **Prominence** — How well-known and trusted your business is online You can't control distance, but you can maximize relevance and prominence. ## Step 1: Google Business Profile Audit GBP is the single most important local SEO asset. Audit: ### Profile Completeness - [ ] Business name matches real-world name exactly (no keyword stuffing) - [ ] Primary category is the most specific match for your business - [ ] Secondary categories cover all relevant services (up to 9) - [ ] Address is accurate and matches what's on your website - [ ] Phone number is a local number (not toll-free) that matches website - [ ] Website URL points to the correct page - [ ] Business hours are accurate (including special hours for holidays) - [ ] Business description uses keywords naturally (750 chars max) ### Visual Content - [ ] Logo and cover photo uploaded - [ ] At least 10 photos (exterior, interior, team, products/services) - [ ] Photos updated regularly (monthly is ideal) - [ ] Videos if applicable (60 seconds max) ### Active Features - [ ] Google Posts published regularly (weekly or biweekly) - [ ] Products or services listed with descriptions and prices - [ ] Q&A section monitored (seed common questions yourself) - [ ] Messaging enabled if team can respond promptly - [ ] Booking link configured if applicable ## Step 2: NAP Consistency NAP = Name, Address, Phone. It must be identical everywhere: - Website (footer, contact page, schema markup) - Google Business Profile - All citation directories - Social media profiles **Common inconsistencies to fix:** - "St" vs "Street" vs "St." - "Suite 200" vs "#200" vs "Ste 200" - Different phone numbers (main line vs direct) - Old addresses from a previous location - Abbreviated vs full business name **How to check:** Search `"business name" + "city"` and review every listing that appears. Note inconsistencies. ## Step 3: Citation Strategy Citations are mentions of your business NAP on other websites. Key directories: ### Foundation Citations (must-have) - Google Business Profile - Apple Maps / Apple Business Connect - Bing Places - Yelp - Facebook Business Page - BBB (Better Business Bureau) ### Industry-Specific Citations Vary by business type: - **Restaurants:** TripAdvisor, OpenTable, Zomato - **Medical:** Healthgrades, Vitals, WebMD - **Legal:** Avvo, FindLaw, Justia - **Home services:** HomeAdvisor, Angi, Thumbtack - **Real estate:** Zillow, Realtor.com, Redfin ### Local Citations - Local chamber of commerce - City/regional business directories - Local news sites and publications - Community event sponsorship pages **Priority:** Quality > quantity. 30 accurate citations on authoritative directories beats 200 on low-quality sites. ## Step 4: Review Strategy Reviews directly impact local pack rankings and conversion rates. ### Getting More Reviews - Ask satisfied customers at the point of service - Send follow-up emails/texts with a direct review link - Use Google's review link generator: `https://search.google.com/local/writereview?placeid=[PLACE_ID]` - Train staff to ask — make it part of the customer service flow - Never incentivize reviews (violates Google guidelines) ### Responding to Reviews **Response templates (customize — never copy