Content Creator
Fill a month-long editorial calendar with goals, per-channel slots, and a performance review loop without juggling spreadsheets ad hoc.
Overview
Content Creator is an agent skill most often used in Grow (also Validate landing, Launch distribution) that provisions a multi-channel monthly content calendar with goals, weekly slots, and a performance review.
Install
npx skills add https://github.com/davila7/claude-code-templates --skill content-creatorWhat is this skill?
- Monthly goals block for traffic, leads, engagement, and a named key campaign
- Four repeatable week sections with Mon–Fri slots for Blog, LinkedIn, Instagram, newsletter, X threads, and multi-channel
- Per-post status checklists (planned → published) and owner fields for solo accountability
- Content bank plus end-of-month top performers, lessons learned, and next-month adjustments
- Four repeatable weekly sections with five weekday channel slots each
- Six platform patterns in the template (blog, LinkedIn, Instagram, email, X, multi-channel Friday)
Adoption & trust: 588 installs on skills.sh; 27.8k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know you should post consistently across blog, social, and email but lack a single month plan with statuses and retros.
Who is it for?
Solo founders or indie SaaS builders running their own SEO, social, and newsletter rhythm for one product.
Skip if: Teams that already live in Airtable/Notion with automations, or builders who only need a single landing-page hero blurb.
When should I use this skill?
You need a month-scoped editorial plan with goals, per-channel posts, and retrospective sections for a solo-led brand.
What do I get? / Deliverables
You get a filled or agent-ready calendar template with channel-specific fields and a month-end review section you can reuse every cycle.
- Completed monthly content calendar markdown
- Content bank and month-end performance review notes
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Canonical shelf is Grow because the artifact is ongoing content operations and monthly retros, not one-off launch copy. Content subphase matches channel planning (blog, social, email) and the content-bank backlog solo marketers maintain.
Where it fits
Map the first two weeks of posts that support a waitlist landing page before you ship the MVP.
Coordinate a Friday multi-channel push with blog, email, and social assets listed in one campaign block.
Run the month-end performance review and feed lessons into next month's goals.
Slot segmented newsletter sends with CTAs tied to onboarding or upgrade nudges.
How it compares
Use as a structured template skill instead of asking the agent for a one-off social post list with no goals or review section.
Common Questions / FAQ
Who is content-creator for?
Solo and indie builders who wear the marketing hat and want an agent to help plan and track multi-channel content for a month.
When should I use content-creator?
At the start of a month in Grow/content to lock editorial goals; in Validate/landing when you are mapping launch-week posts; in Launch/distribution when you are scheduling coordinated campaigns across blog, email, and social.
Is content-creator safe to install?
It is a local template with no bundled network calls—review the Security Audits panel on this Prism page before trusting any third-party skill repo.
SKILL.md
READMESKILL.md - Content Creator
# Content Calendar Template - [Month Year] ## Monthly Goals - **Traffic Goal**: - **Lead Generation Goal**: - **Engagement Goal**: - **Key Campaign**: ## Week 1: [Date Range] ### Monday [Date] **Platform**: Blog **Topic**: **Keywords**: **Status**: [ ] Planned [ ] Written [ ] Reviewed [ ] Published **Owner**: **Notes**: **Platform**: LinkedIn **Type**: Article Share **Caption**: **Hashtags**: **Time**: 10:00 AM ### Tuesday [Date] **Platform**: Instagram **Type**: Carousel **Topic**: **Visuals**: [ ] Created [ ] Approved **Caption**: **Hashtags**: **Time**: 12:00 PM ### Wednesday [Date] **Platform**: Email Newsletter **Subject Line**: **Segment**: **CTA**: **Status**: [ ] Drafted [ ] Designed [ ] Scheduled ### Thursday [Date] **Platform**: Twitter/X **Type**: Thread **Topic**: **Thread Length**: **Media**: [ ] Images [ ] GIFs [ ] None **Time**: 2:00 PM ### Friday [Date] **Platform**: Multi-channel **Campaign**: **Assets Needed**: - [ ] Blog post - [ ] Social graphics - [ ] Email - [ ] Video ## Week 2: [Date Range] [Repeat structure] ## Week 3: [Date Range] [Repeat structure] ## Week 4: [Date Range] [Repeat structure] ## Content Bank (Ideas for Future) 1. 2. 3. 4. 5. ## Performance Review (End of Month) ### Top Performing Content 1. **Title/Topic**: - **Metric**: - **Why it worked**: 2. **Title/Topic**: - **Metric**: - **Why it worked**: ### Lessons Learned - - - ### Adjustments for Next Month - - - ## Resource Links - Brand Guidelines: [Link] - Asset Library: [Link] - Analytics Dashboard: [Link] - Team Calendar: [Link] # Brand Voice & Style Guidelines ## Brand Voice Framework ### 1. Voice Dimensions #### Formality Spectrum - **Formal**: Legal documents, investor communications, crisis responses - **Professional**: B2B content, whitepapers, case studies - **Conversational**: Blog posts, social media, email newsletters - **Casual**: Community engagement, behind-the-scenes content #### Tone Attributes Choose 3-5 primary attributes for your brand: - **Authoritative**: Position as industry expert - **Friendly**: Approachable and warm - **Innovative**: Forward-thinking and creative - **Trustworthy**: Reliable and transparent - **Inspiring**: Motivational and uplifting - **Educational**: Informative and helpful - **Witty**: Clever and entertaining (use sparingly) #### Perspective - **First Person Plural (We/Our)**: Creates partnership feeling - **Second Person (You/Your)**: Direct and engaging - **Third Person**: Objective and professional ### 2. Brand Personality Archetypes Choose one primary and one secondary archetype: **The Expert** - Tone: Knowledgeable, confident, informative - Content: Data-driven, research-backed, educational - Example: "Our research shows that 87% of businesses..." **The Friend** - Tone: Warm, supportive, conversational - Content: Relatable, helpful, encouraging - Example: "We get it - marketing can be overwhelming..." **The Innovator** - Tone: Visionary, bold, forward-thinking - Content: Cutting-edge, disruptive, trendsetting - Example: "The future of marketing is here..." **The Guide** - Tone: Wise, patient, instructive - Content: Step-by-step, clear, actionable - Example: "Let's walk through this together..." **The Motivator** - Tone: Energetic, positive, inspiring - Content: Empowering, action-oriented, transformative - Example: "You have the power to transform your business..." ### 3. Writing Principles #### Clarity First - Use simple words when possible - Break complex ideas into digestible pieces - Lead with the main point - Use active voice (80% of the time) #### Customer-Centric - Focus on benefits, not features - Address pain points directly - Use "you" more than "we" - Include customer success stories #### Consistency - Maintain voice across all channels - Use approved terminology - Follow formatting standards - Apply style rules uniformly ### 4. Language Guidelines #### Words We Use - **Action verbs**: Transform,