Marketing Strategy Pmm
Define ICP, April Dunford positioning, GTM playbooks, and competitive battlecards before you ship or launch a SaaS product.
Overview
Marketing Strategy PMM is an agent skill most often used in Validate (also Launch, Grow) that guides positioning, GTM planning, competitive intelligence, and launch messaging for solo SaaS builders.
Install
npx skills add https://github.com/davila7/claude-code-templates --skill marketing-strategy-pmmWhat is this skill?
- April Dunford positioning methodology and messaging hierarchy for B2B-style SaaS
- ICP definition, competitive intelligence, and sales-enablement battlecards
- Product launch playbooks and international market-entry guides
- Win/loss and competitive landscape framing for PMM-style decisions
- Hybrid PLG and sales-led GTM patterns aimed at Series A+ but adaptable for indies
- Frameworks called out: April Dunford positioning, ICP definition, messaging hierarchy
- Role coverage spans PMM, Head of Marketing, and sales-enablement use cases in one playbook
Adoption & trust: 1k installs on skills.sh; 27.8k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know what you are building but lack a crisp ICP, differentiated positioning, and a repeatable GTM story for launches and sales conversations.
Who is it for?
Indie founders validating SaaS scope, rewriting positioning after a pivot, or planning a coordinated product launch with competitive context.
Skip if: Pure performance SEO audits, one-off social posts with no product narrative, or teams that already have signed-off positioning docs and only need execution templates.
When should I use this skill?
Developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when the user mentions product marketing, positioning, GTM, competitive analysis, or
What do I get? / Deliverables
You get structured positioning, messaging hierarchies, competitive battlecards, and launch-oriented playbooks you can reuse across validation, ship prep, and growth campaigns.
- ICP and positioning narrative
- Messaging hierarchy and battlecard-style competitive notes
- GTM or launch playbook outline
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Positioning and ICP work is the canonical shelf in Validate because solo builders must narrow scope and messaging before committing to a full build. Scope subphase covers who the product is for, what job it wins, and how it differs—inputs that every later launch and growth motion depends on.
Where it fits
Draft a competitive landscape and battlecard angles before you commit to a niche.
Run ICP and April Dunford positioning to lock messaging before prototyping.
Align value proposition and packaging narrative with pricing tests.
Execute a launch playbook with consistent messaging across channels.
Refresh enablement and win/loss narratives for onboarding and upsell emails.
How it compares
Strategy and positioning workflow for builders, not a keyword-rank tracker or generic copy generator.
Common Questions / FAQ
Who is marketing-strategy-pmm for?
Solo and indie builders who act as their own PMM—defining ICP, positioning, competitive story, and GTM before or during launch.
When should I use marketing-strategy-pmm?
During Validate when scoping and pricing a bet; in Idea when mapping competitors; at Launch when planning distribution and messaging; and in Grow when refining lifecycle and enablement content.
Is marketing-strategy-pmm safe to install?
It is procedural marketing guidance with no special runtime permissions; review the Security Audits panel on this Prism page before installing from any third-party skill source.
SKILL.md
READMESKILL.md - Marketing Strategy Pmm
# Marketing Strategy & Product Marketing Expert Product Marketing playbook for Series A+ startups expanding internationally with hybrid PLG/Sales-Led motion. ## Keywords product marketing, positioning, GTM, go-to-market strategy, competitive analysis, competitive intelligence, battlecards, ICP, ideal customer profile, messaging, value proposition, product launch, market entry, international expansion, sales enablement, win loss analysis, PMM, product marketing manager, market positioning, competitive landscape, sales training ## Role Coverage This skill serves: - **Product Marketing Manager (PMM)** - Positioning, messaging, competitive intel, launches - **Head of Marketing** - Strategy, budget, org design, pipeline targets - **Head of Growth** - Experimentation, activation, retention, growth loops - **CMO/VP Marketing** - Executive strategy, board reporting, team leadership ## Core KPIs by Role **PMM**: Product adoption rate, win rate vs. competitors, sales velocity, launch impact metrics, competitive win rate, deal size growth **Head of Marketing**: Marketing-sourced pipeline $, CAC/LTV ratio, ROMI (3:1+ target), brand awareness lift, market share growth **Head of Growth**: Activation rate, WAU/MAU, conversion rates across funnel, payback period, viral coefficient (PLG) **CMO**: Revenue growth %, pipeline coverage (3-4x), team productivity, budget efficiency, NPS/brand health ## Tech Stack Integration **HubSpot** - CRM, deal tracking, competitive loss analysis, sales enablement content **Google Analytics** - Product usage, activation funnels, feature adoption **Gong/Chorus** - Sales call analysis, competitive intelligence, objection tracking **Productboard** - Feature requests, customer feedback, roadmap prioritization **Notion/Confluence** - Internal wiki, positioning docs, competitive battlecards --- ## 1. Strategic Foundation ### 1.1 Company Strategy Framework (Series A Context) **Current State Analysis**: ``` Stage: Series A Funding: $5-15M raised Team Size: 20-50 people Revenue: $1-5M ARR Market Position: Challenger/Niche leader Growth Rate Target: 3-5x YoY Key Challenges: - Prove product-market fit at scale - Expand from early adopters → mainstream - Enter new markets (EU/US/Canada) - Compete against incumbents - Build repeatable sales motion ``` **Strategic Priorities** (in order): 1. **Nail positioning** - Clear, differentiated value prop 2. **Scale acquisition** - Repeatable, efficient channels 3. **Prove retention** - Product stickiness, expansion revenue 4. **Expand markets** - Geographic + vertical expansion 5. **Build brand** - Awareness, trust, category leadership ### 1.2 ICP (Ideal Customer Profile) Definition **B2B SaaS ICP Framework**: **Firmographics**: - Company size: 50-5000 employees (Series A sweet spot) - Industry: SaaS, Tech, Professional Services - Geography: US, Canada, UK, Germany, France (prioritize by TAM) - Revenue: $5M-$500M annual - Funding stage: Seed to Growth (avoid pre-product) **Technographics**: - Tech stack: Modern (cloud-first, API-driven) - Maturity: Growing fast, willing to adopt new tools - Existing tools: [List competitors + complementary products] - Integr