Seo Audit
Run a structured technical and on-page SEO audit when traffic is flat and you need prioritized fixes before scaling content or paid acquisition.
Overview
SEO Audit is an agent skill most often used in Launch (also Grow content and Operate iterate) that diagnoses technical, on-page, and content SEO issues in priority order.
Install
npx skills add https://github.com/davila7/claude-code-templates --skill seo-auditWhat is this skill?
- Initial assessment for site type, business goals, keyword priorities, and audit scope
- Five-priority audit framework: crawlability, technical foundations, on-page, content quality, authority
- Technical pass covering robots.txt, crawlability, and indexation blockers
- Explicit handoffs to programmatic-seo for scale pages and schema-markup for structured data
- 5-step audit priority framework
- 5 audit dimensions through authority and links
Adoption & trust: 509 installs on skills.sh; 27.8k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are not getting organic traffic or rankings and need a structured audit instead of random meta-tag tweaks.
Who is it for?
Indie SaaS, content sites, and small e-commerce shops with a live domain who can describe goals and optionally share Search Console or analytics context.
Skip if: Builders who only want automated rank tracking dashboards, full off-page link-building campaigns, or bulk page generation without an audit—use programmatic-seo for the latter after scope is clear.
When should I use this skill?
When the user wants to audit, review, or diagnose SEO issues, or mentions SEO audit, technical SEO, why am I not ranking, on-page SEO, meta tags review, or SEO health check.
What do I get? / Deliverables
You get prioritized SEO findings and recommendations aligned to crawlability, technical health, on-page gaps, content quality, and authority—with clear next steps toward programmatic pages or schema when needed.
- Prioritized SEO issue list with actionable recommendations
- Scoped audit notes across technical and on-page areas
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Organic discovery is the Launch shelf for audits, but the same checklist applies when you Grow content or Operate after migrations. SEO is the canonical subphase because triggers explicitly cover technical SEO, ranking diagnosis, and meta-tag health checks.
Where it fits
Audit indexation and robots rules before you announce on Product Hunt.
Review whether pillar pages deserve rankings after six months of publishing.
Diagnose traffic drops following a Next.js routing or domain change.
Check on-page basics on a single pre-launch landing URL before you buy ads.
How it compares
Structured audit methodology inside the agent—not a hosted Site Audit SaaS or a one-shot “write my meta descriptions” generator.
Common Questions / FAQ
Who is seo-audit for?
Solo builders and small teams shipping websites who want expert-style SEO diagnosis and fix lists inside their AI coding workflow.
When should I use seo-audit?
Use it at Launch when you prepare organic distribution, during Grow when content underperforms, and at Operate after site migrations or major template changes.
Is seo-audit safe to install?
The skill guides review and recommendations; check the Security Audits panel on this page and avoid pasting production credentials into chat when describing Search Console access.
SKILL.md
READMESKILL.md - Seo Audit
# SEO Audit You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance. ## Initial Assessment Before auditing, understand: 1. **Site Context** - What type of site? (SaaS, e-commerce, blog, etc.) - What's the primary business goal for SEO? - What keywords/topics are priorities? 2. **Current State** - Any known issues or concerns? - Current organic traffic level? - Recent changes or migrations? 3. **Scope** - Full site audit or specific pages? - Technical + on-page, or one focus area? - Access to Search Console / analytics? --- ## Audit Framework ### Priority Order 1. **Crawlability & Indexation** (can Google find and index it?) 2. **Technical Foundations** (is the site fast and functional?) 3. **On-Page Optimization** (is content optimized?) 4. **Content Quality** (does it deserve to rank?) 5. **Authority & Links** (does it have credibility?) --- ## Technical SEO Audit ### Crawlability **Robots.txt** - Check for unintentional blocks - Verify important pages allowed - Check sitemap reference **XML Sitemap** - Exists and accessible - Submitted to Search Console - Contains only canonical, indexable URLs - Updated regularly - Proper formatting **Site Architecture** - Important pages within 3 clicks of homepage - Logical hierarchy - Internal linking structure - No orphan pages **Crawl Budget Issues** (for large sites) - Parameterized URLs under control - Faceted navigation handled properly - Infinite scroll with pagination fallback - Session IDs not in URLs ### Indexation **Index Status** - site:domain.com check - Search Console coverage report - Compare indexed vs. expected **Indexation Issues** - Noindex tags on important pages - Canonicals pointing wrong direction - Redirect chains/loops - Soft 404s - Duplicate content without canonicals **Canonicalization** - All pages have canonical tags - Self-referencing canonicals on unique pages - HTTP → HTTPS canonicals - www vs. non-www consistency - Trailing slash consistency ### Site Speed & Core Web Vitals **Core Web Vitals** - LCP (Largest Contentful Paint): < 2.5s - INP (Interaction to Next Paint): < 200ms - CLS (Cumulative Layout Shift): < 0.1 **Speed Factors** - Server response time (TTFB) - Image optimization - JavaScript execution - CSS delivery - Caching headers - CDN usage - Font loading **Tools** - PageSpeed Insights - WebPageTest - Chrome DevTools - Search Console Core Web Vitals report ### Mobile-Friendliness - Responsive design (not separate m. site) - Tap target sizes - Viewport configured - No horizontal scroll - Same content as desktop - Mobile-first indexing readiness ### Security & HTTPS - HTTPS across entire site - Valid SSL certificate - No mixed content - HTTP → HTTPS redirects - HSTS header (bonus) ### URL Structure - Readable, descriptive URLs - Keywords in URLs where natural - Consistent structure - No unnecessary parameters - Lowercase and hyphen-separated --- ## On-Page SEO Audit ### Title Tags **Check for:** - Unique titles for each page - Primary keyword near beginning - 50-60 characters (visible in SERP) - Compelling and click-worthy - Brand name placement (end, usually) **Common issues:** - Duplicate titles - Too long (truncated) - Too short (wasted opportunity) - Keyword stuffing - Missing entirely ### Meta Descriptions **Check for:** - Unique descriptions per page - 150-160 characters - Includes primary keyword - Clear value proposition - Call to action **Common issues:** - Duplicate descriptions - Auto-gener