Lead Research

<!-- Adapted from: awesome-claude-skills/lead-research-assistant -->

Lead Research Assistant

Identify and qualify potential leads by analyzing your product and finding target companies.

When to Use

• Finding potential customers for your product
• Building company lists for partnerships
• Identifying target accounts for sales
• Researching companies matching your ICP
• Preparing for business development

Workflow

1. Understand - Analyze your product/service 2. Define - Create ideal customer profile 3. Research - Find matching companies 4. Score - Prioritize leads by fit 5. Strategize - Provide contact approaches

Ideal Customer Profile (ICP)

Define your target by:

Lead Scoring Criteria

Score 1-10 based on:

Signals of Need:

• Job postings for relevant roles
• Tech stack indicators
• Recent news or announcements
• Growth/funding indicators

Output Format

# Lead Research Results

## Summary
- Total leads found: [X]
- High priority (8-10): [X]
- Medium priority (5-7): [X]

---

## Lead 1: [Company Name]

**Website**: [URL]
**Priority Score**: [X/10]
**Industry**: [Industry]
**Size**: [Employee count]

**Why They're a Good Fit**:
[2-3 specific reasons]

**Target Decision Maker**: [Role/Title]
**LinkedIn**: [URL if available]

**Value Proposition for Them**:
[Specific benefit for this company]

**Outreach Strategy**:
[Personalized approach]

**Conversation Starters**:
- [Specific point 1]
- [Specific point 2]

Finding Lead Signals

Look for:

• Job postings revealing tech stack/needs
• GitHub repos showing tool usage
• Recent funding announcements
• Company blog posts about challenges
• Conference speaking or sponsorships
• Technology partnership announcements

Outreach Strategies

Cold Email

• Reference specific company context
• Lead with value, not features
• Include relevant social proof

LinkedIn

• Connect with personalized note
• Engage with their content first
• Reference mutual connections

Warm Introduction

• Identify mutual contacts
• Ask for specific introduction
• Prepare context for introducer

Best Practices

• Be specific about your product's value
• Run from your codebase for automatic context
• Provide detailed ICP constraints
• Request follow-up on promising leads
• Generate CRM-ready CSV exports