Firecrawl Seo Audit
Turn a live site into a prioritized SEO audit with structure, on-page signals, and optional SERP competitor comparison using Firecrawl.
Overview
Firecrawl SEO Audit is an agent skill most often used in Launch (also Validate landing and Grow content) that produces a prioritized on-page and structure SEO audit via Firecrawl map and scrape.
Install
npx skills add https://github.com/firecrawl/firecrawl-workflows --skill firecrawl-seo-auditWhat is this skill?
- Four-step collection plan: site map, key-page scrape, on-page signal extraction, optional keyword SERP comparison
- Parallel workstreams for site structure, on-page, and competitor SERP analysis
- Onboarding capped at 1–3 questions when site URL or target keywords are ambiguous
- Covers titles, meta descriptions, headings, internal links, canonicals, and alt text when visible
- Prioritized search optimization recommendations as the audit output shape
- 4-step Firecrawl collection plan
- At most 1–3 onboarding questions when blocked
Adoption & trust: 11.5k installs on skills.sh; 29 GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You shipped pages but do not know which URLs, metadata, or content gaps are blocking rankings for the keywords you care about.
Who is it for?
Indie SaaS and content sites where you want an agent-driven crawl plus actionable fix list without hiring an agency audit.
Skip if: Enterprise sites needing log-file analysis, Core Web Vitals lab certification only, or jurisdictions where automated SERP scraping violates your policies.
When should I use this skill?
User asks for an SEO audit, metadata and heading review, sitemap/site-structure analysis, keyword opportunities, competitor SERP comparison, or prioritized search optimization recommendations.
What do I get? / Deliverables
You receive a prioritized SEO audit with mapped URLs, on-page findings, and optional competitor SERP comparisons to fix next.
- Prioritized SEO audit report
- URL structure map
- On-page and optional SERP comparison findings
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
SEO audits are the launch/seo shelf—where solo builders fix findability before and after going live. Maps site URLs, scrapes key pages, and compares target keywords to ranking pages—the canonical seo subphase workflow.
Where it fits
Audit a new marketing site before Product Hunt and fix title and heading issues on pricing and docs.
Review a single landing URL structure and meta before spending on ads.
Compare blog posts to top SERP pages for a target keyword cluster.
How it compares
Crawl-and-scrape audit workflow—not a rank-tracker subscription or Google Search Console MCP by itself.
Common Questions / FAQ
Who is firecrawl-seo-audit for?
Solo builders and marketers shipping landing pages, docs, or blogs who want a concrete Firecrawl-backed SEO review with prioritization.
When should I use firecrawl-seo-audit?
Use it in Launch before distribution pushes, in Validate when hardening a landing URL, or in Grow when refreshing content and comparing target keywords to SERP leaders.
Is firecrawl-seo-audit safe to install?
It uses your Firecrawl API key to crawl and scrape URLs you specify; check the Security Audits panel on this page and only audit sites you own or have permission to test.
SKILL.md
READMESKILL.md - Firecrawl Seo Audit
# Firecrawl SEO Audit Use this to turn a website into a specific, prioritized SEO audit. ## Onboarding Interview Infer the site, target keywords, and output format from context. If the site is clear, proceed immediately. Ask at most 1-3 concise questions only if blocked, such as the site URL, required target keywords, or whether a specific page/competitor set matters. ## Firecrawl Collection Plan 1. Map the site with Firecrawl to understand URL structure. 2. Scrape key pages: homepage, product/service pages, pricing, docs, blog, about, and high-value landing pages. 3. Extract title tags, meta descriptions, headings, internal links, content structure, canonical signals when visible, and image alt text when available. 4. Search target keywords when provided; scrape top ranking pages for comparison. ## Parallel Work If appropriate, use sub-agents or equivalent parallel task runners: - Site Structure: URL patterns, sitemap health, internal linking, orphan/broken pages. - On-Page SEO: titles, meta descriptions, H1/H2 hierarchy, content quality. - Keyword And SERP: target keywords, ranking pages, competitor page patterns. - Technical Issues: broken links, duplicate content signals, missing metadata. ## Final Deliverable ```markdown # SEO Audit: [Site] ## Executive Summary [Top risks and opportunities] ## Site Structure [Pages found, URL quality, sitemap/internal-link notes] ## On-Page SEO [Per-page title, meta, headings, content, linking notes] ## Keyword Opportunities [Target keywords, missing pages, content gaps] ## Competitor/SERP Comparison [Who outranks the site and why] ## Prioritized Recommendations [High/medium/low impact fixes with exact changes] ## Sources [URLs scraped and what was checked] ## Rerun Inputs workflow: firecrawl-seo-audit site: [url] keywords: [list] output: [markdown/json] ``` ## Quality Bar - Make recommendations specific, not generic. - Show the page or source behind each issue. - Distinguish technical findings from content strategy guesses.