Competitor Analysis

# Competitor Analysis

Part of [Agent Skills™](https://github.com/itallstartedwithaidea/agent-skills) by [googleadsagent.ai™](https://googleadsagent.ai)

## Description

The Competitor Analysis skill transforms Google Ads auction data into actionable competitive intelligence. By systematically analyzing auction insights, ad preview results, and competitive metrics, this skill maps the competitive landscape across every campaign and keyword. It identifies who you're competing against, how often they appear alongside your ads, and where you're winning or losing the visibility battle.

The skill goes beyond raw auction insights data by building competitor profiles that track behavior over time. It detects when competitors increase aggression (rising overlap rates and position-above rates), identifies seasonal competitive patterns, and estimates competitor budget and bidding strategies based on impression share trends. When combined with ad copy analysis, it reveals competitor messaging strategies, offer structures, and unique selling propositions.

Market share estimation ties the analysis together. By correlating your impression share, click share, and conversion share against auction insights data, the skill calculates your estimated market share and identifies the specific competitors and keywords where share gains are most achievable. This powers strategic decisions about where to compete aggressively, where to defend position, and where to cede ground in favor of more profitable segments.

## Use When

- User asks about "competitor analysis" or "competitive landscape"
- User mentions "auction insights" or "who am I competing against"
- User wants to know "why my CPCs are rising" (competitive pressure)
- User asks about "impression share" or "market share"
- User mentions "competitor ads" or "what are competitors doing"
- User wants "competitive positioning" or "competitive strategy"
- User asks about "overlap rate" or "outranking share"
- User mentions "losing impression share to competitors"

## Architecture

```mermaid
flowchart TD
    A[Google Ads API] --> B[Auction Insights Extraction]

    B --> C[Impression Share Data]
    B --> D[Overlap Rate Data]
    B --> E[Position Above Rate]
    B --> F[Outranking Share]
    B --> G[Top of Page Rate]

    C --> H[Competitor Profiler]
    D --> H
    E --> H
    F --> H
    G --> H

    I[Ad Preview & SERP Data] --> J[Competitor Ad Analyzer]
    J --> J1[Headline Patterns]
    J --> J2[Offer Structures]
    J --> J3[Extension Usage]
    J --> J4[Landing Page Analysis]

    H --> K[Competitive Landscape Model]
    J1 --> K
    J2 --> K
    J3 --> K
    J4 --> K

    K --> L[Market Share Estimation]
    K --> M[Trend Analysis]
    K --> N[Threat Detection]

    L --> O[Strategic Recommendations]
    M --> O
    N --> O

    O --> P[Defend Positions]
    O --> Q[Attack Opportunities]
    O --> R[Concede & Redirect]
```

## Implementation

Auction insights extraction and competitor profiling:

```javascript
async function analyzeCompetitors(customerId, config) {
  const { granularity = 'campaign', lookbackDays = 90 } = config;

  const auctionInsights = await getAuctionInsights(customerId, granularity, lookbackDays);
  const competitors = buildCompetitorProfiles(auctionInsights);

  return {
    competitors: competitors.sort((a, b) => b.threatScore - a.threatScore),
    marketShare: estimateMarketShare(auctionInsights),
    trends: analyzeTrends(auctionInsights, lookbackDays),
    opportunities: identifyOpportunities(competitors),
    threats: identifyThreats(competitors)
  };
}

function buildCompetitorProfiles(auctionInsights) {
  const competitors = {};

  for (const row of auctionInsights) {
    if (row.domain === 'You') continue;

    if (!competitors[row.domain]) {
      competitors[row.domain] = {
        domain: row.do