Writing Linkedin Posts
Draft authentic, single-idea LinkedIn posts and thought-leadership copy when you need distribution without engagement-bait formulas.
Overview
Writing LinkedIn Posts is an agent skill most often used in Grow (also Launch distribution and Validate landing narrative) that drafts engaging, authentic LinkedIn thought-leadership posts built around one idea per post.
Install
npx skills add https://github.com/jamesgray007/hoai-course --skill writing-linkedin-postsWhat is this skill?
- Authenticity-over-performance rules: real experiences, specific work insights, and honest limits instead of manufactured
- One-idea-per-post discipline—split multi-tip drafts into separate posts
- Value-without-strings filter: educate, inspire, or entertain as if a stranger posted it
- Top-Voice-style framing for professional thought leadership on LinkedIn
- Triggers on LinkedIn posts, professional social content, and engagement-strategy help
Adoption & trust: 597 installs on skills.sh; 18 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You need LinkedIn copy that sounds like a real builder, but generic AI posts feel like engagement bait and cram too many tips into one update.
Who is it for?
Solo founders and indie builders shipping in public who want LinkedIn posts with one clear insight and honest tone.
Skip if: Teams that need automated scheduling, paid ad copy, or multi-channel social calendars without hands-on editing.
When should I use this skill?
Asked to write LinkedIn content, social media posts for LinkedIn, professional thought leadership, or help with LinkedIn engagement strategy—including viral or engaging LinkedIn content requests.
What do I get? / Deliverables
You get focused post drafts and angle guidance that follow authenticity and single-idea rules, ready to paste or lightly edit before publishing.
- LinkedIn post draft(s) scoped to one core idea
- Angle and structure guidance aligned with authenticity principles
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Ongoing professional content fits Grow where solo builders compound visibility through posts, stories, and lessons from shipping. Content is the canonical shelf for writing and refining social copy rather than one-off launch announcements alone.
Where it fits
Turn a weekly shipping note into one honest lesson post instead of a five-bullet engagement list.
Announce a v1 launch with a single story arc rather than cramming features, pricing, and CTAs into one update.
Test positioning language in short LinkedIn posts before locking homepage hero copy.
Share a narrow audience insight from customer calls to see which professionals resonate in comments.
How it compares
Use for LinkedIn-native writing frameworks instead of dumping the same post into a generic social-media generator.
Common Questions / FAQ
Who is writing-linkedin-posts for?
Solo and indie builders, consultants, and small-team founders who publish professional content on LinkedIn and want agent help that respects authenticity and one-idea structure.
When should I use writing-linkedin-posts?
Use it in Grow (content) for recurring thought leadership, in Launch (distribution) when announcing a ship or milestone, and in Validate (landing) when testing how your story lands in professional feeds before a bigger push.
Is writing-linkedin-posts safe to install?
Treat it like any third-party skill: review the Security Audits panel on this Prism page and inspect SKILL.md in your repo before enabling it in production agent workflows.
SKILL.md
READMESKILL.md - Writing Linkedin Posts
# LinkedIn Post Writer Create engaging, authentic LinkedIn posts that drive meaningful engagement and establish thought leadership. ## Core Principles ### Authenticity Over Performance LinkedIn has matured. Readers can spot manufactured vulnerability and engagement bait instantly. The posts that resonate now are genuinely useful or genuinely human—not optimized for virality. What works: - Real experiences with honest reflection - Specific insights from your actual work - Admitting what you don't know - Sharing without needing validation What doesn't: - Performed vulnerability for engagement - Stories that feel too perfectly structured - Lessons that sound like motivational posters ### One Idea Per Post The biggest mistake is cramming multiple tips, stories, or angles into one post. Focus on: - One core idea - One story - One insight - One lesson If you have five points, that's five posts. ### Value Without Strings Every post must educate, inspire, or entertain. Ask: "Would I find this valuable if a stranger posted it?" Not "Will this get engagement?" ## Building Your Signature Voice Top Voices don't just post well—they're recognizable. Their perspective, style, and focus areas are consistent. ### Define Your POV Answer these before writing: - What topic do I have genuine expertise in? - What's my contrarian belief in my industry? - What perspective do I bring that others don't? - What would I want to be known for saying? ### Consistency Markers Develop 2-3 recognizable elements: - A recurring theme or topic area - A consistent tone (analytical, warm, direct, witty) - A signature format you're known for - Phrases or frameworks you've coined ### Voice Calibration Your LinkedIn voice should be: - More polished than a text to a friend - Less formal than a company memo - As smart as your best work conversations - As human as your real personality ## Post Anatomy ### The Hook (Lines 1-2) The first 2-3 lines appear before "See more" and determine everything. **Modern hooks that work** (avoid overused patterns): | Type | Example | Why It Works | |------|---------|--------------| | **Honest admission** | "I've been wrong about remote work." | Genuine, not performed | | **Specific observation** | "I've noticed something in every founder who scaled past $10M." | Credibility + curiosity | | **Direct challenge** | "Most career advice optimizes for the wrong thing." | Provokes thought | | **Unexpected angle** | "The best hire I made had the worst resume." | Subverts expectations | | **Simple truth** | "Nobody talks about how lonely leadership is." | Resonates emotionally | **Hooks to retire**: - "This one thing made me $X" (feels like a scam ad) - "The CEO pulled me aside and said..." (overused curiosity bait) - "I'm excited to announce..." (corporate and skippable) - "[Number] words that changed my life" (too formulaic) See `references/hooks.md` for comprehensive examples. ### The Body Structure for scannability: - Short paragraphs (1-3 sentences max) - Line breaks between thoughts - Bullet points for lists (but don't overuse) - Bold for emphasis sparingly **Storytelling framework**: 1. Set the scene (briefly—one sentence) 2. Introduce tension or conflict 3. Show the turning point 4. Deliver the insight 5. Make it applicable to the reader ### The Close End with purpose, not desperation: **Good closes**: - Genuine question that invites perspective - Specific call to action ("Bookmark this for your next negotiation") - Reflection that lingers ("Something to sit with this week") **Avoid**: - "Agree?