Ai Traffic Tracking
- 807 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
ai-traffic-tracking is an analytics skill that measures and separates referral traffic from AI search engines and tools including ChatGPT, Perplexity, Claude, and Google AI Overviews in GA4 and GSC for developers who nee
About
ai-traffic-tracking is a kostja94/marketing-skills guide for accurately measuring traffic originating from AI search engines and assistant tools such as ChatGPT, Perplexity, Claude, and Google AI Overviews. The skill walks developers through configuring Google Analytics 4 and Google Search Console to segment AI-referred sessions from traditional organic and direct traffic. Developers reach for ai-traffic-tracking when organic reports blur AI assistant referrals with standard search, when growth teams need AI-specific KPIs, or when validating whether AI search surfaces drive measurable site visits. The focus is measurement setup and segmentation rather than content creation.
- Tracks AI-driven search traffic separately from organic and referral sources
- Covers Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and Copilot referrals
- Provides ready-to-use GA4 Exploration Report setup with Session source/medium dimensions
- Explains why AI traffic requires dedicated tracking for conversion analysis
- Includes both GA4 and Google Search Console guidance for complete visibility
Ai Traffic Tracking by the numbers
- 807 all-time installs (skills.sh)
- +6 installs in the week ending Jul 28, 2026 (Skillselion tracking)
- Ranked #549 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: MEDIUM risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 807 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you track AI search traffic in GA4?
Accurately measure and separate traffic coming from AI search engines and tools like ChatGPT, Perplexity, Claude, and Google AI Overviews in GA4 and GSC.
Who is it for?
Developers and growth engineers who need GA4 and GSC dashboards that isolate AI assistant and AI search referral traffic from standard organic sources.
Skip if: Developers who only need traditional SEO rank tracking without separating AI-origin referrals from conventional search traffic.
When should I use this skill?
The user asks to measure, track, or separate traffic from ChatGPT, Perplexity, Claude, Google AI Overviews, or other AI search tools in analytics.
What you get
GA4 AI traffic segments, GSC referral filters, and separated AI vs traditional traffic reports
- AI traffic segments in GA4
- GSC AI referral filters
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
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Which AI sources does ai-traffic-tracking measure?
The ai-traffic-tracking skill covers traffic from ChatGPT, Perplexity, Claude, and Google AI Overviews. It configures GA4 and Google Search Console to segment these AI referrals separately from traditional organic traffic.
Why do developers need ai-traffic-tracking?
Standard GA4 reports often lump AI assistant referrals with direct or organic traffic. The ai-traffic-tracking skill sets up segmentation so growth teams can report accurate AI-origin visit counts.
Is Ai Traffic Tracking safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.