App Ads
- 769 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
app-ads is a marketing-skills module at version 1.0.1 that guides app install campaigns and mobile user acquisition across Google, Apple, Meta, and TikTok for developers promoting iOS and Android apps.
About
app-ads is a kostja94/marketing-skills skill at version 1.0.1 that coaches app install advertising, user acquisition (UA), and in-app promotion across Google App Campaigns (UAC), Apple Search Ads (ASA), Meta, and TikTok. The skill treats conversion as installs or in-app actions rather than landing-page clicks, covering CPI budgeting, creative angles, and network-specific setup. Developers reach for app-ads when launching or scaling mobile apps and need structured UA guidance instead of web-focused paid ads skills. Pair app-ads with distribution-channels for store listing optimization when both acquisition ads and App Store presence need attention.
- Guides app install campaigns, UA, and in-app promotion for iOS and Android
- Compares 4 major platforms: Google App Campaigns, Apple Search Ads, Meta App Install, TikTok App Install
- Details reach, bidding strategies, conversion events, and creative best practices
- Triggers on keywords like app ads, UA, UAC, ASA, CPI, and app promotion
- Separate guidance for store listings via distribution-channels skill
App Ads by the numbers
- 769 all-time installs (skills.sh)
- +6 installs in the week ending Jul 25, 2026 (Skillselion tracking)
- Ranked #596 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 769 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you run mobile app install ad campaigns?
Get expert guidance on running app install campaigns, user acquisition, and mobile app promotion across Google, Apple, Meta, and TikTok.
Who is it for?
Developers shipping iOS or Android apps who need install-focused paid acquisition across major ad networks.
Skip if: Web-only SaaS teams running landing-page ads or developers who only need App Store listing copy without paid UA.
When should I use this skill?
User mentions app install ads, UAC, ASA, CPI, user acquisition, or promoting iOS or Android apps on ad platforms.
What you get
UA channel plan, CPI budget framework, and network-specific app install campaign brief.
By the numbers
- Version 1.0.1
- Covers 4 ad platforms: Google, Apple, Meta, TikTok
Files
Paid Ads: App Ads
Guides app advertising: app install campaigns, user acquisition (UA), and in-app promotion. Use when promoting mobile apps (iOS, Android); conversion = install or in-app action, not landing page.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Key Platforms
| Platform | Best for | Conversion |
|---|---|---|
| Google App Campaigns | Android + iOS; automated across Search, YouTube, Display, Play, Discover | Install, in-app event |
| Apple Search Ads (ASA) | iOS only; high-intent App Store search | Install |
| Meta App Install | Facebook/Instagram; demand gen for apps | Install, in-app event |
| TikTok App Install | Younger users; viral creative | Install |
Google App Campaigns
- Reach: Search, YouTube, Display, Google Play, Discover
- Bidding: Maximize Conversions (automated) or Target CPI/CPA (30+ conversions/week)
- Creative: Provide diverse assets (videos, images, text); algorithm tests combinations
- iOS: SKAdNetwork; conversion value mapping; Firebase for in-app events
- Bid–budget ratio: ≥10× for CPI, ≥15× for CPA
Apple Search Ads
- Placements: App Store search results, Today tab, Search tab, product pages
- Modes: Basic (automated) or Advanced (keywords, audiences, bids)
- Audience: High-intent users actively searching in App Store
- ASO benefit: Can improve keyword rankings as secondary effect
Metrics
| Metric | Use |
|---|---|
| CPI | Cost per install |
| CPA | Cost per acquisition (in-app action) |
| LTV | Lifetime value; iOS often higher than Android |
| Retention | D1, D7, D30; quality signal |
iOS vs Android: iOS typically higher LTV, higher CPI; Android greater scale, lower CPI.
Tracking
- Firebase: In-app events, audiences, value-based optimization (Google)
- SKAdNetwork: iOS attribution; configure conversion value mapping
- UTM: Use
utm_medium=apporcpcwithutm_sourcefor app campaigns in GA4
Pre-Launch Checklist
- [ ] App Store / Play Store listing optimized (ASO)
- [ ] Firebase or equivalent connected; in-app events defined
- [ ] Creative assets (video, images, text) prepared
- [ ] Conversion events (install, signup, purchase) configured
- [ ] Bid–budget ratio meets minimum (10× CPI, 15× CPA)
Related Skills
- paid-ads-strategy: Ad formats by medium; when to use app vs web
- analytics-tracking: In-app events; conversion setup
- traffic-analysis: UTM for app campaigns; attribution
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Which ad networks does app-ads cover?
app-ads covers Google App Campaigns (UAC), Apple Search Ads (ASA), Meta, and TikTok for mobile app install and in-app promotion. The skill focuses on install or in-app action conversions, not web landing pages.
What version is the app-ads skill?
app-ads is version 1.0.1 in kostja94/marketing-skills. It triggers on keywords like app ads, UA, CPI, ASA, and UAC when developers promote iOS or Android applications.
Is App Ads safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.