Branding
Define positioning, voice, and messaging rules before you ship a landing page, docs, or launch copy so every channel sounds like one brand.
Overview
Branding is an agent skill most often used in Validate (also Launch and Grow) that defines purpose, positioning, storytelling, voice, and document-level visual rules for solo builders—not full UI design systems.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill brandingWhat is this skill?
- Four-phase workflow: strategy, storytelling, narrative and voice, then visual-identity tokens for slides and documents
- Structured positioning with purpose, values, audience, and competitive differentiation prompts
- Story arc template (challenge → insight → solution → impact) plus hero’s-journey origin-story option
- Audit checklist across strategy, story, voice, and visual consistency with prioritized actions
- Explicit handoff to brand-visual-generator for typography, color systems, and frontend design tokens
- Companies with consistent branding are cited at roughly 23–33% revenue lift in the skill intro
- People remember stories about ~22× more than isolated facts per the skill framing
- Skill metadata version 1.2.0
Adoption & trust: 1.3k installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
Your product works, but messaging, voice, and positioning drift across landing pages, decks, and support copy so customers cannot tell what you stand for.
Who is it for?
A solo founder scoping a new SaaS or content product who needs positioning, story, and voice documented before building pages, pitch decks, or launch campaigns.
Skip if: Jobs that are only typography, color palettes, or frontend visual tokens without strategy—use brand-visual-generator instead, per the skill’s own scope split.
When should I use this skill?
User wants to define, audit, or apply brand strategy—purpose, values, positioning, storytelling, voice, or narrative—or mentions brand strategy, brand story, voice, guidelines, archetype, slide deck branding, PPT brand c
What do I get? / Deliverables
You leave with aligned strategy artifacts, narrative and voice guidelines, and a consistency audit plan—then invoke brand-visual-generator when you need typography, colors, and frontend tokens.
- Brand strategy and positioning narrative
- Story and voice or messaging guidelines
- Visual-identity rules for slides and documents plus prioritized audit actions
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Brand architecture and positioning are canonically decided while scoping and validating the offer—before full build and go-to-market spend. Scope and audience fit is where purpose, values, differentiation, and narrative frames are locked so prototypes and landing tests reflect a coherent brand.
Where it fits
Draft purpose, values, and positioning before you commit to a landing-page headline and pricing narrative.
Align hero copy and proof points with a single brand story arc for an A/B landing test.
Apply document style-guide tokens and voice rules so README and help center match the product story.
Reuse messaging guidelines so launch posts, emails, and slide decks tell the same differentiated story.
Run the audit checklist on blog and lifecycle emails to fix voice drift as channels multiply.
How it compares
Strategy-and-voice workflow skill, not a logo generator or MCP integration—pair with a visual-generator skill for design tokens.
Common Questions / FAQ
Who is branding for?
Solo and indie builders who need brand purpose, positioning, storytelling, and voice written down before or during launch—not only pretty visuals.
When should I use branding?
Use it when defining a new brand, auditing touchpoint consistency, or aligning messaging; common contexts include validate scoping, build-time docs and slide decks, launch distribution copy, and grow lifecycle content.
Is branding safe to install?
Treat it like any third-party skill: review the Security Audits panel on this Prism page and only grant agent permissions you are comfortable with before running it on real repos.
Workflow Chain
Then invoke: brand visual generator
SKILL.md
READMESKILL.md - Branding
# Strategies: Branding Guides brand strategy: purpose, values, positioning, storytelling, voice, and visual identity. Companies with consistent branding see 23–33% revenue lift; people remember stories ~22× more than facts alone. Use this skill when defining a new brand, auditing consistency, or aligning messaging across touchpoints. **Keywords**: brand strategy, brand guidelines, visual identity, storytelling, brand voice, design tokens, slide deck, corporate identity, style guide, positioning **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope - **Brand strategy**: Purpose, values, positioning, differentiation, target audience - **Brand storytelling**: Origin story, hero's journey, narrative arc, brand archetypes - **Brand voice & tone**: Voice, tone, avoid terms, preferred wording - **Brand visual identity**: Colors, typography, logo rules—strategy layer; implementation in **brand-visual-generator**, **logo-generator** ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice), 12 (Visual Identity). Identify: 1. **Scope**: New brand, audit, or alignment 2. **Touchpoints**: Website, social, product UI, directories, content 3. **Existing assets**: Brand guide, logo, style guide ## Brand Strategy Pillars | Pillar | Purpose | |--------|---------| | **Brand purpose** | Why the brand exists beyond profit; one sentence | | **Brand values** | 4–5 core values; what you stand for; differentiators | | **Target audience** | Who you serve; ICP; jobs to be done | | **Positioning** | For [customer] who [need], our [product] is a [category] that [benefit]. Unlike [competitor], we [differentiator] because [reasons] | | **Differentiation** | Why you, not alternatives; concrete, not vague | ## Brand Storytelling ### Origin Story - **What**: Journey, founding, milestones, personal experiences that shaped the company - **Why**: Emotional connection; 58% of customers buy based on company values - **Elements**: Who founded it; why created; challenges overcome; vision; how it evolved ### Hero's Journey (Customer as Hero) | Element | Content | |---------|---------| | **Hero** | Your customer; their needs, wants, context | | **Problem** | What they face; how they solve it now | | **Inciting insight** | Reframing that creates urgency | | **Brand's role** | Guide, tool, or partner—not hero; how you enable resolution | | **Transformation** | What better future looks like; proof (case studies, testimonials) | ### Brand Narrative Arc - **Protagonist**: Customer facing a challenge - **Stakes**: What happens if nothing changes - **Proof**: Data, case studies, testimonials - **CTA**: Place call to action in the story; provoke action ### Brand Archetypes (12 Types) | Archetype | Tone | Example | |-----------|------|---------| | **Creator** | Innovative, imaginative | Adobe | | **Caregiver** | Nurturing, supportive | Johnson & Johnson | | **Ruler** | Authoritative, premium | Mercedes-Benz | | **Innocent** | Simple, optimistic | Coca-Cola | | **Sage** | Wise, knowledgeable | Google | | **Explorer**