Breadcrumb Generator
- 774 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
breadcrumb-generator is an agent skill that generates SEO-optimized breadcrumb navigation with proper schema markup for developers who need structured site hierarchy that improves search click-through rates.
About
breadcrumb-generator is a marketing agent skill from kostja94/marketing-skills that produces breadcrumb navigation components with SEO-friendly structure and schema.org markup. The skill guides agents to output hierarchical navigation reflecting page depth, canonical paths, and machine-readable BreadcrumbList JSON-LD so search engines understand site architecture. Developers reach for breadcrumb-generator when shipping content sites, documentation portals, or ecommerce category pages that need visible breadcrumb trails and valid structured data. The skill focuses on navigation markup and schema correctness rather than broader technical SEO audits or local search optimization. Generated output is ready to embed in HTML templates or frontend components.
- Generates both visual breadcrumb UI trails and BreadcrumbList JSON-LD schema
- Supports location-based, attribute-based, and hierarchy-driven breadcrumb patterns
- Optimizes for SEO, UX, and GEO with CTR lift of 20–30% and up to 30% bounce reduction
- Distinguishes from main navigation and schema-markup skills
- First-use explanatory intro with option to skip on repeat calls
Breadcrumb Generator by the numbers
- 774 all-time installs (skills.sh)
- +6 installs in the week ending Jul 25, 2026 (Skillselion tracking)
- Ranked #587 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
npx skills add https://github.com/kostja94/marketing-skills --skill breadcrumb-generatorAdd your badge
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| Installs | 774 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you add SEO breadcrumb schema markup?
Generate SEO-optimized breadcrumb navigation with proper schema markup that improves click-through rates and site hierarchy understanding.
Who is it for?
Frontend developers shipping content or docs sites who need breadcrumb trails with valid schema.org structured data.
Skip if: Projects needing full-site SEO audits, keyword research, or local Google Business Profile optimization instead of breadcrumb markup.
When should I use this skill?
The user asks to generate breadcrumb navigation, breadcrumb schema markup, or BreadcrumbList JSON-LD for a page hierarchy.
What you get
Breadcrumb navigation markup with BreadcrumbList JSON-LD schema and hierarchy-linked anchor elements.
- Breadcrumb HTML navigation
- BreadcrumbList JSON-LD block
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
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Use breadcrumb-generator for breadcrumb and schema markup specifically rather than broad SEO strategy skills covering keyword or local search work.
FAQ
What schema does breadcrumb-generator produce?
breadcrumb-generator produces schema.org BreadcrumbList JSON-LD structured data alongside visible breadcrumb navigation HTML. The markup reflects page hierarchy so search engines understand site structure and may show breadcrumb rich results.
When should developers use breadcrumb-generator?
breadcrumb-generator fits multi-level sites like documentation portals, blogs, and ecommerce category trees where visible breadcrumb trails and valid structured data improve hierarchy signals and click-through rates in search results.
Is Breadcrumb Generator safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.