Competitor Research
- 972 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
Competitor Research is an SEO marketing skill that surfaces keyword gaps, content opportunities, backlink targets, and pricing differentiation from live competitors for developers who plan content strategy and search pos
About
Competitor Research is an agent skill at version 1.2.1 from the marketing-skills collection that guides competitor analysis for SEO, content, backlinks, and positioning. It triggers on phrases such as competitor analysis, competitor keywords, link gap, content gap, competitor backlinks, competitive analysis, and competitor comparison. Use it when planning content, auditing articles, building links, or evaluating market position; route full content roadmaps to the separate content-strategy skill. On first use the skill may open with one or two scoping sentences before executing the research workflow. Developers reach for Competitor Research when they need structured, search-shaped competitive intelligence rather than ad-hoc SERP browsing.
- Supports five distinct research types: keyword/topic, content, backlink, pricing, and SEO metrics
- Delivers keyword opportunities, content-gap lists, link-gap outreach targets, and benchmark comparisons
- Structured tables map each research type to its purpose and concrete output format
- Triggers on phrases such as competitor analysis, competitor keywords, content gap, or competitive analysis
- First-use guidance explains coverage while subsequent calls go straight to results
Competitor Research by the numbers
- 972 all-time installs (skills.sh)
- +5 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #448 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: MEDIUM risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 972 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 2 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you find competitor keyword and backlink gaps?
Quickly surface keyword gaps, content opportunities, backlink targets, and pricing differentiation from live competitors.
Who is it for?
Developers and technical marketers planning SEO content, link building, or positioning who need structured competitor keyword, backlink, and content-gap analysis.
Skip if: Developers who only need a full multi-quarter content roadmap without competitive inputs, which the content-strategy skill covers instead.
When should I use this skill?
A request mentions competitor analysis, competitor research, competitor keywords, link gap, content gap, competitor backlinks, competitive analysis, or competitor comparison.
What you get
Competitor keyword gap list, backlink target list, content opportunity brief, and pricing differentiation notes.
- keyword gap report
- backlink target list
- content opportunity brief
By the numbers
- Competitor Research skill version 1.2.1
Files
SEO Content: Competitor Research
Guides competitor research for SEO, content, backlinks, and positioning. Use when planning content, auditing articles, building links, or evaluating market position.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Research Types
| Type | Purpose | Output |
|---|---|---|
| Keyword/topic | Topics competitors rank for; gaps | Keyword opportunities; content ideas |
| Content | Structure, length, gaps vs top rankers | Length target; H2 structure; content gaps |
| Backlink | Link profile; sites linking to competitors | Link gap; outreach targets |
| Pricing | Competitor pricing, positioning | Pricing context; differentiation |
| SEO metrics | Organic traffic, rankings vs competitors | Benchmark; opportunity areas |
Competitor Keyword / Topic Analysis
| Method | Practice |
|---|---|
| Reverse engineering | Analyze competitor titles, H1, URL; identify topics they rank for |
| SERP overlap | Keywords with overlapping top-ranking pages → same cluster; #4–10 = opportunity |
| site: operator | site:competitor.com to see indexed pages |
| Tool | Ahrefs, Semrush—competitor keyword overlap, gap analysis |
Output: Keyword opportunities; topics competitors cover that you don't.
Competitor Content Analysis
| Element | Check |
|---|---|
| Word count | Top 10 average; length target for your content |
| H2 structure | Topics covered; structure to adopt |
| Content gaps | What top rankers cover that you miss |
| Keyword placement | Primary keyword in title, H1, first 100 words |
| Format | Lists, tables, FAQ; match or improve |
Use when: Auditing or creating articles; see article-page-generator for Research Phase integration.
Competitor Article Fetch Workflow (for Article Analysis)
When analyzing or auditing a single article, use this lightweight workflow to obtain competitor articles:
1. Obtain URLs: From user, project-context Section 11, or web search for "[target keyword]" to find top-ranking pages 2. Fetch content: Use mcp_web_fetch or WebSearch to fetch 2–3 top-ranking pages 3. Analyze: Word count, H2 structure, keyword placement, content gaps, CTA, schema 4. Output: Competitor URLs, brief structure comparison, content gaps, length target, keyword opportunities
Output format: Competitor URLs; word count and H2 structure per URL; content gaps vs your article; recommended length target; keyword opportunities (terms top rankers use that your article misses).
Competitor Backlink Analysis
| Action | Purpose |
|---|---|
| Compare profiles | Your backlinks vs competitors |
| Link gap | Sites linking to competitors but not you |
| Opportunity | Outreach to those sites; content they might link to |
Tools: Ahrefs, Semrush—Link Intersect, competitor backlink reports. See backlink-analysis.
Competitor Pricing
| Use | Practice |
|---|---|
| Positioning | Where you sit vs competitors |
| Differentiation | Value prop when price differs |
| Alternatives pages | Who to include; how to position |
See pricing-strategy, alternatives-page-generator.
Data Sources
| Source | Use |
|---|---|
| SimilarWeb | Traffic, engagement, traffic sources by domain |
| Ahrefs | Competitor domains, backlinks, DR |
| SEMrush | Organic competitors, traffic share |
| GA | Referral traffic, acquisition by source |
| PostHog | Competitor feature usage (if tracked) |
Report Workflow
1. Parse — Read Excel/CSV, infer domain, visits, traffic sources, etc. from headers 2. Enrich — Web search, visit competitor sites; read project-context.md if present 3. Build — Structure data for report 4. Generate — Output report in chosen format
Output Format
- Competitors identified
- Research type (keyword, content, backlink, pricing)
- Findings (gaps, opportunities, benchmarks)
- Recommendations (content to create, links to pursue, positioning)
Report Structure Reference
| Section | Content |
|---|---|
| Executive Summary | Key findings (top 3), top 3 recommendations |
| Competitor Overview | Competitor, category, market position, key strength |
| Product Comparison | Feature/capability vs Us vs Competitors |
| SWOT Analysis | Our strengths/weaknesses/opportunities/threats; competitor deep dives |
| Marketing & Messaging | Value prop, target audience, key channels |
| Gaps & Opportunities | Gap, opportunity, priority |
| Prioritized Recommendations | Recommendation, impact, effort, owner |
Related Skills
- keyword-research: Competitor reverse; keyword discovery
- article-page-generator: Competitor article analysis in Research Phase
- content-strategy: Competitor analysis for topic mapping
- content-optimization: Competitor length and structure as reference
- backlink-analysis: Competitor backlink comparison; link gap
- seo-monitoring: Competitive comparison; organic vs competitors
- alternatives-page-generator: Competitor selection; comparison framing
- migration-page-generator: Competitor migration paths
- pricing-strategy: Competitor pricing context
- affiliate-marketing: Find affiliates promoting competitors
- directories: Competitor info for directory submissions
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Choose Competitor Research for competitive SEO and backlink gap scans; use content-strategy when you need a full editorial roadmap beyond competitor inputs.
FAQ
What triggers Competitor Research?
Competitor Research triggers on competitor analysis, competitor research, competitor keywords, competitor backlinks, link gap, content gap, competitor content, competitive analysis, and competitor comparison. For broader content roadmaps, use the content-strategy skill instead.
What outputs does Competitor Research produce?
Competitor Research surfaces keyword gaps, content opportunities, backlink targets, and pricing differentiation from live competitors. The skill at version 1.2.1 supports planning content, auditing articles, building links, and evaluating market position.
Is Competitor Research safe to install?
skills.sh reports 2 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.