Conversion Optimization
- 1.1k installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
conversion-optimization is an agent skill that improves landing page and funnel conversion with audits, hypotheses, and test recommendations.
About
The conversion-optimization skill helps agents audit marketing funnels, landing pages, and signup flows for friction that blocks conversions. It structures reviews around value proposition clarity, CTA placement, social proof, form length, mobile layout, page speed perception, and analytics event coverage. Agents produce prioritized hypotheses, A/B test ideas, and copy or layout recommendations grounded in observed page elements rather than generic marketing advice. The skill is invoked when users want to improve click-through, trial signup, or purchase completion rates on existing pages. It complements SEO and copy skills by focusing on downstream conversion mechanics after traffic arrives.
- Audits landing pages and funnels for conversion friction points.
- Checks value prop clarity, CTAs, social proof, and form length.
- Produces prioritized hypotheses and A/B test recommendations.
- Considers mobile layout and perceived performance issues.
- Complements SEO skills with post-traffic conversion focus.
Conversion Optimization by the numbers
- 1,051 all-time installs (skills.sh)
- +8 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #429 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
conversion-optimization capabilities & compatibility
- Capabilities
- landing page conversion audits · hypothesis prioritization · a/b test recommendations · mobile and form friction analysis · analytics event coverage review
- Use cases
- marketing · seo
What conversion-optimization says it does
conversion-optimization
npx skills add https://github.com/kostja94/marketing-skills --skill conversion-optimizationAdd your badge
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| Installs | 1.1k |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
Why is this landing page or funnel under-converting and what changes should we test first?
Improve landing page and funnel conversion with structured audits, hypotheses, and test recommendations.
Who is it for?
Marketers and developers optimizing signup, trial, or purchase flows on live pages.
Skip if: Skip for top-of-funnel SEO keyword research without an existing page to optimize.
When should I use this skill?
User asks to improve landing page conversion, reduce funnel drop-off, or plan A/B tests.
What you get
Prioritized conversion audit findings, hypotheses, and A/B test or layout recommendations.
- funnel audit
- A/B test plan
- conversion improvements
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
Related skills
Seo AuditRun structured SEO audits on their SaaS site or content hub and receive a prioritized action plan.173k42.2kCopywritingGenerate, rewrite, or strengthen persuasive website and landing-page copy that converts visitors into users.164k42.2k
Viral Short FormQuickly generate high-retention hooks, scripts, and outlines for TikTok, Reels, YouTube Shorts, and carousels.132k67Viral HooksWrite and critique viral hooks for short-form video opening sequences.123k67Viral Captions And CtasOptimize social media captions and CTAs for viral short-form video reach and saves.123k67Viral Youtube ShortsWrite and diagnose YouTube Shorts for Shorts Feed and long-form funnel.123k67How it compares
Choose conversion-optimization over generic copywriting skills when the goal is measurable funnel lift through structured experiments, not only headline rewrites.
FAQ
What does conversion-optimization review?
Value proposition clarity, CTAs, social proof, forms, mobile layout, and analytics coverage on funnels.
Does it provide generic marketing tips?
No. Recommendations should be grounded in observed page elements and prioritized hypotheses.
How does it relate to SEO skills?
It focuses on converting existing traffic rather than earning search visibility.
Is Conversion Optimization safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.