Ctv Ads
Plan and execute Connected TV and OTT streaming ad campaigns on Hulu, Roku, YouTube TV, and programmatic inventory when you want high-completion video reach beyond social and search.
Overview
CTV Ads is an agent skill most often used in Launch (also Grow) that guides Connected TV and OTT streaming advertising on platforms such as Hulu, Roku, and YouTube TV.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill ctv-adsWhat is this skill?
- Explains CTV vs OTT vs smart-TV and streaming-device inventory in plain terms
- Compares ~95% ad completion and mostly unskippable pre-roll/mid-roll vs mobile/desktop
- Frames demographic, interest, location, and household targeting for streaming households
- Notes streaming share (~45% of TV viewing) and underinvestment (~7% spend vs ~18% time) for budget planning
- Pairs with paid-ads-strategy when you need full paid mix, not CTV-only
- ~95% ad completion rate on CTV vs lower on mobile/desktop
- Streaming ~45% of TV viewing (2025 framing in skill)
- CTV ~7% of ad spend vs ~18% of media time (2024 framing in skill)
Adoption & trust: 718 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know paid social and search but not how streaming TV inventory, completion rates, or programmatic buying work for a small budget.
Who is it for?
Indie founders and solo marketers adding upper-funnel video after product-market fit who want CTV-specific guidance before spending on streaming platforms.
Skip if: Teams that only need a full cross-channel paid budget split without CTV depth—use paid-ads-strategy first; not a substitute for legal/compliance review of political or regulated ad categories.
When should I use this skill?
User wants CTV, OTT, or streaming TV ads; mentions connected TV, Hulu ads, Roku ads, YouTube TV ads, or programmatic TV; for full paid mix use paid-ads-strategy.
What do I get? / Deliverables
You leave with a structured CTV/OTT plan—inventory types, targeting angles, and strategic rationale—ready to brief platforms or agencies or to fold into a broader paid mix via paid-ads-strategy.
- CTV/OTT channel overview tailored to your product
- Targeting and format recommendations for streaming inventory
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Launch is where solo builders and small teams first allocate paid distribution budget; CTV is a distinct channel from generic paid-ads strategy and deserves its own playbook on the shelf. Distribution subphase covers paid and programmatic channels that put the product or brand in front of viewers who do not already know you.
Where it fits
Choose CTV platforms and ad formats for a first awareness burst before App Store or web launch week.
Pair streaming TV reach with lifecycle email after you have creative assets from a product video.
Estimate whether a small CTV test fits budget before committing to a full build of funnel pages.
How it compares
Channel-specific streaming TV playbook, not the full paid-ads-strategy skill for entire paid mix.
Common Questions / FAQ
Who is ctv-ads for?
Solo builders, indie SaaS founders, and small marketing leads who run their own distribution and want agent help for CTV, OTT, and programmatic streaming TV without a dedicated media buyer.
When should I use ctv-ads?
Use it at launch when planning awareness on Hulu, Roku, or YouTube TV; at grow when scaling retargeting or household targeting on streaming; and whenever you mention connected TV, OTT advertising, or streaming ads in chat.
Is ctv-ads safe to install?
It is procedural marketing guidance with no shell or credential requirements in the skill body; review the Security Audits panel on this Prism page before installing any skill from the registry.
SKILL.md
READMESKILL.md - Ctv Ads
# Paid Ads: CTV / Streaming TV Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, higher than mobile/desktop. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## What Is CTV / OTT - **CTV (Connected TV)**: Smart TVs, streaming devices (Roku, Fire TV, Apple TV) that serve ads - **OTT (Over-the-top)**: Video delivered over the internet (Hulu, Peacock, Paramount+, etc.) - **Streaming share**: Streaming surpassed broadcast + cable combined in 2025 (~45% of TV viewing) ## Why CTV | Advantage | Detail | |-----------|--------| | **High completion** | ~95% ad completion rate vs lower on mobile/desktop | | **Unskippable** | Most CTV inventory is non-skippable pre-roll/mid-roll | | **Targeting** | Demographics, interests, location, household data | | **Underinvested** | CTV received ~7% of ad spend despite ~18% of media time (2024) | ## Ad Formats | Format | Use | |--------|-----| | **Pre-roll / Mid-roll** | Standard video; 15–30 sec | | **Interactive** | Drives engagement; ~71 sec additional time vs standard | | **QR / URL** | Direct response; track offline-to-online | ## Platforms & Buying - **Programmatic**: DSPs (The Trade Desk, etc.); audience-based buying - **Direct**: Hulu, Roku, YouTube TV, Peacock—platform-specific deals - **Google**: YouTube on TV; part of Video campaigns ## Metrics | Metric | Use | |--------|-----| | **Completion rate** | % who watch full ad; CTV typically 95%+ | | **Reach / frequency** | Household reach; avoid over-frequency (e.g., <7) | | **CPM** | Cost per thousand impressions | | **Attribution** | QR scans, URL visits; harder than web/app | ## Creative - **Horizontal**: 16:9; TV screen format - **Sound on**: Assume sound; design for audio - **Brand focus**: CTV often awareness; clear brand, CTA ## UTM for CTV Use `utm_medium=video` or `ctv` with `utm_source` (e.g., `hulu`, `roku`) for QR/URL campaigns. Tag links in interactive CTV ads for attribution. ## Pre-Launch Checklist - [ ] Creative in 16:9; sound-on - [ ] Targeting defined (demo, interests, geo) - [ ] Attribution plan (QR, URL, brand lift) - [ ] Frequency cap set - [ ] Budget aligned with CPM expectations ## Related Skills - **paid-ads-strategy**: Ad formats by medium; when to use TV vs web vs app - **traffic-analysis**: UTM for CTV direct-response; attribution - **analytics-tracking**: Conversion tracking for QR/URL campaigns