Ctv Ads
- 745 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
ctv-ads is an agent skill that guides developers through Connected TV, OTT, and streaming television advertising on platforms like Hulu, Roku, and YouTube TV when teams need programmatic TV campaign expertise.
About
ctv-ads is a version 1.0.1 agent skill in kostja94/marketing-skills that gives software teams structured guidance on planning and running Connected TV (CTV), OTT, and streaming television advertising campaigns. The skill covers platform selection across Hulu, Roku, YouTube TV, and programmatic TV buyers, audience targeting for streaming viewers, creative specifications, budgeting, and campaign measurement. CTV ads typically achieve roughly 95% completion rates compared to mobile and desktop formats, making them effective for brand awareness and product launches. Agents invoke ctv-ads when users mention CTV ads, OTT advertising, streaming ads, Hulu ads, Roku ads, YouTube TV ads, or programmatic TV. On first use, the skill opens with a concise overview of CTV mechanics, then walks through frequency caps, attribution limits, and platform-specific requirements engineering teams rarely document. For broader paid media mix decisions, ctv-ads directs teams to the paid-ads-strategy skill.
- Guides CTV and OTT advertising on platforms including Hulu, Roku, YouTube TV and programmatic TV
- Explains why CTV achieves ~95% ad completion rate versus lower rates on mobile and desktop
- Details targeting options using demographics, interests, location and household data
- Highlights that CTV received only ~7% of ad spend in 2024 despite ~18% of media time
- Provides structured output optimized for first-use context setting or direct execution
Ctv Ads by the numbers
- 745 all-time installs (skills.sh)
- +8 installs in the week ending Jul 25, 2026 (Skillselion tracking)
- Ranked #624 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 745 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you run CTV and OTT streaming ad campaigns?
When they need expert guidance on running Connected TV, OTT, and streaming television advertising campaigns.
Who is it for?
Developers and engineering leads launching a SaaS or consumer product who need CTV and OTT advertising playbooks without a dedicated media buyer on staff.
Skip if: Teams seeking only search, social, or display paid ads guidance should use paid-ads-strategy instead of this CTV-specific skill.
When should I use this skill?
The user mentions CTV ads, connected TV, OTT advertising, streaming ads, TV ads, Hulu ads, Roku ads, YouTube TV ads, or programmatic TV campaigns.
What you get
Streaming TV campaign briefs, platform recommendations, audience targeting specs, creative requirements, and measurement plans for CTV and OTT channels.
- CTV/OTT campaign brief
- Platform and targeting recommendations
- Streaming TV creative specifications
By the numbers
- CTV ads achieve roughly 95% completion rates per ctv-ads skill guidance
- Skill version 1.0.1 published in kostja94/marketing-skills
Files
Paid Ads: CTV / Streaming TV
Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, higher than mobile/desktop.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
What Is CTV / OTT
- CTV (Connected TV): Smart TVs, streaming devices (Roku, Fire TV, Apple TV) that serve ads
- OTT (Over-the-top): Video delivered over the internet (Hulu, Peacock, Paramount+, etc.)
- Streaming share: Streaming surpassed broadcast + cable combined in 2025 (~45% of TV viewing)
Why CTV
| Advantage | Detail |
|---|---|
| High completion | ~95% ad completion rate vs lower on mobile/desktop |
| Unskippable | Most CTV inventory is non-skippable pre-roll/mid-roll |
| Targeting | Demographics, interests, location, household data |
| Underinvested | CTV received ~7% of ad spend despite ~18% of media time (2024) |
Ad Formats
| Format | Use |
|---|---|
| Pre-roll / Mid-roll | Standard video; 15–30 sec |
| Interactive | Drives engagement; ~71 sec additional time vs standard |
| QR / URL | Direct response; track offline-to-online |
Platforms & Buying
- Programmatic: DSPs (The Trade Desk, etc.); audience-based buying
- Direct: Hulu, Roku, YouTube TV, Peacock—platform-specific deals
- Google: YouTube on TV; part of Video campaigns
Metrics
| Metric | Use |
|---|---|
| Completion rate | % who watch full ad; CTV typically 95%+ |
| Reach / frequency | Household reach; avoid over-frequency (e.g., <7) |
| CPM | Cost per thousand impressions |
| Attribution | QR scans, URL visits; harder than web/app |
Creative
- Horizontal: 16:9; TV screen format
- Sound on: Assume sound; design for audio
- Brand focus: CTV often awareness; clear brand, CTA
UTM for CTV
Use utm_medium=video or ctv with utm_source (e.g., hulu, roku) for QR/URL campaigns. Tag links in interactive CTV ads for attribution.
Pre-Launch Checklist
- [ ] Creative in 16:9; sound-on
- [ ] Targeting defined (demo, interests, geo)
- [ ] Attribution plan (QR, URL, brand lift)
- [ ] Frequency cap set
- [ ] Budget aligned with CPM expectations
Related Skills
- paid-ads-strategy: Ad formats by medium; when to use TV vs web vs app
- traffic-analysis: UTM for CTV direct-response; attribution
- analytics-tracking: Conversion tracking for QR/URL campaigns
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Pick ctv-ads for streaming television and programmatic TV specifics; use a general paid-ads strategy skill when planning search, social, and display alongside CTV.
FAQ
What platforms does ctv-ads cover?
ctv-ads guides Connected TV and OTT campaigns across Hulu, Roku, YouTube TV, and programmatic TV buyers. The skill helps developers choose platforms, set targeting, and meet creative specs for streaming television audiences.
What completion rate do CTV ads achieve?
ctv-ads cites roughly 95% ad completion for CTV formats, higher than typical mobile and desktop rates. That benchmark helps engineering teams justify streaming TV spend for brand awareness and product launch campaigns.
When should I use paid-ads-strategy instead?
ctv-ads focuses on CTV, OTT, and streaming TV channels only. Use paid-ads-strategy from the same kostja94/marketing-skills repo when the team needs cross-channel paid media mix planning beyond streaming television.
Is Ctv Ads safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.