Directory Listing Ads
- 760 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
directory-listing-ads is a marketing agent skill that provides structured guidance for running paid promotions inside software directories and marketplaces for developers who already have listings on Taaft, Shopify App S
About
directory-listing-ads is a version 1.0.1 kostja94/marketing-skills guide for paid promotions within software directories and marketplaces. The skill covers sponsored and paid listing strategies on Taaft, Shopify App Store, G2, and Capterra, emphasizing that a live product listing must exist first—organic submission via directory-submission is a prerequisite. Developers reach for directory-listing-ads when they want to boost visibility with paid placements, sponsored listings, or directory ads after baseline marketplace presence is established. Trigger phrases include Taaft ads, G2 sponsored, Capterra ads, marketplace ads, and paid listing promotion.
- Platform-specific ad models for Taaft (banners, sponsored, bundles), Shopify App Store (CPC search/homepage), G2, and Ca
- Requires an existing directory listing—always pairs with directory-submission first
- Clear decision tables showing ad types, pricing models, and best-use cases
- Triggers on keywords like Taaft ads, G2 sponsored, Capterra ads, marketplace ads, or paid listing
- First-use explanation of scope followed by direct actionable output on repeat calls
Directory Listing Ads by the numbers
- 760 all-time installs (skills.sh)
- +6 installs in the week ending Jul 25, 2026 (Skillselion tracking)
- Ranked #608 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 760 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you run paid ads in software directories?
Get structured guidance on running paid promotions inside software directories and marketplaces such as Taaft, Shopify App Store, G2, and Capterra.
Who is it for?
Developers with live marketplace or directory listings who want structured guidance on paid boosts across G2, Capterra, Taaft, or Shopify App Store.
Skip if: Products without an existing directory listing or teams seeking only organic SEO and content marketing without paid marketplace spend.
When should I use this skill?
The user mentions Taaft ads, G2 sponsored, Capterra ads, Shopify App Store ads, paid listing, or directory promotion.
What you get
Paid listing strategy, sponsored placement plan, and marketplace ad configuration guidance for directory channels.
By the numbers
- Skill metadata version 1.0.1
- Covers 4 directory/marketplace channels: Taaft, Shopify App Store, G2, Capterra
Files
Paid Ads: Directory / Marketplace Listing Ads
Guides paid promotions within directories and marketplaces: Taaft, Shopify App Store, G2, Capterra. Use when you have a listing and want to boost visibility with paid placements. Listing first: Ensure product is submitted—see directory-submission for listing prep and submission workflow.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Platform Overview
| Platform | Ad type | Model | Best for |
|---|---|---|---|
| Taaft | Banners, sponsored listings, campaigns | Paid placements; listing + newsletter + ads + social bundles | AI tools; 80M+ users; 46K+ tools |
| Shopify App Store | Search ads, homepage ads, category ads | CPC; daily budget | Shopify app developers; merchant discovery |
| G2 | Paid Promotions, G2 Clicks | Quarterly or PPC | B2B SaaS; category/competitor pages |
| Capterra | Sponsored listings | PPC | B2B software; 50M+ annual visitors |
Taaft (There's An AI For That)
- Traffic: 80M+ users; 46K+ AI tools; 11K+ categories
- Ad options: Banner ads; sponsored listings at top of pages; marketing campaigns (listing + newsletter + ads + social)
- Listing first: Submit via taaft.com/submit or theresanaiforthat.com; 700–10K+ visitors per listing
- Early launch bonus: Up to $300 PPC credits for launching on Taaft first
- UTM: Use
utm_source=taaft_feat&utm_medium=referralfor PPC ads
Shopify App Store
- Ad types: Search ads (in results when merchants search); homepage ads; category page ads
- Model: Cost-per-click; set daily budget; Shopify auto-generates ad appearance
- Placement: ~60% of installs from search—search ads critical for discovery
- Credit: New eligible app developers receive $100 USD ad credit
- Management: Partner Dashboard—edit budget, device/geo targeting, keywords; monitor CTR, install rate, cost per install
- Limitation: App, placement, plan-based targeting cannot change after creation; stop and create new campaign to change
G2
- Paid Promotions: Quarterly campaigns; ads appear between 2nd and 3rd organic listing on category/competitor pages
- Inventory: 3 products per page; ~1/3 of visitors see ads
- G2 Clicks: PPC option; organic + sponsored placements; no subscription
- Design: Standardized ad design converts ~50% better than custom
Capterra
- Model: PPC; reach software buyers actively comparing solutions
- Audience: 50M+ annual visitors
- Options: Free basic listing; paid advertising for increased visibility
Strategy
1. Listing first: Submit to directory before buying ads—see directory-submission 2. Test organic: Measure baseline traffic before paid 3. Layer paid: Add ads when organic underperforms or for launch push 4. UTM: Tag all ad links (utm_medium=paid, utm_source=taaft or shopify or g2 or capterra)
Pre-Launch Checklist
- [ ] Product listed in directory (directory-submission)
- [ ] Listing optimized (copy, screenshots, category)
- [ ] Budget aligned with CPC/CPM expectations
- [ ] UTM parameters set for attribution
- [ ] Conversion tracking (GA4, platform analytics)
Related Skills
- directory-submission: Listing prep; submission workflow; platform-specific copy
- paid-ads-strategy: Ad formats by medium; when to use directory ads
- traffic-analysis: UTM for directory ads; attribution
- analytics-tracking: Conversion tracking
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Which directories does directory-listing-ads cover?
directory-listing-ads covers paid promotions on Taaft, Shopify App Store, G2, and Capterra. The skill guides sponsored listings and marketplace ads when a product listing already exists on those platforms.
What must exist before running directory-listing-ads?
directory-listing-ads assumes the product is already submitted to target directories. Complete organic listing via directory-submission first, then use this skill to plan paid boosts and sponsored placements.
Is Directory Listing Ads safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.