Display Ads
- 797 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
display-ads is a marketing skill (v1.0.1) that guides developers through display, banner, native, and programmatic ad campaigns across ad networks for brand awareness and retargeting on publisher sites.
About
display-ads is a kostja94/marketing-skills paid-ads format skill at version 1.0.1 for running display, banner, native, and programmatic campaigns on publisher websites and apps. The skill maps five formats—display banner, native, video pre-roll, rich media HTML5, and mobile interstitial—and four buying paths including Google Display Network, programmatic DSPs such as The Trade Desk and Magnite, direct publisher deals, and ad networks. Creative guidance lists four IAB standard sizes (300×250, 728×90, 160×600, 320×50) with static, GIF, and HTML5 file types plus a clear-CTA rule. Metrics cover CPM, CPC, CTR (typically 0.1–0.5% for banners), viewability, and video completion rate. A pre-launch checklist covers creative sizes, landing-page alignment, UTM parameters with utm_medium=display, retargeting audiences, and viewability targets. Developers reach for display-ads when placing ads on third-party publisher inventory for brand awareness or retargeting rather than search or social feed campaigns. Related skills point to paid-ads-strategy, google-ads, traffic-analysis, and analytics-tracking for broader funnel context.
- Guides selection of ad networks, banner formats, and programmatic buying strategies
- Covers IAB standard banner sizes, native ads, rich media, and mobile interstitials
- Explains CPM, CPC, RTB, DSPs, and retargeting tactics
- Provides clear format comparison table and buying option guidance
- Triggers paid-ads-strategy for deeper campaign planning
Display Ads by the numbers
- 797 all-time installs (skills.sh)
- +5 installs in the week ending Jul 26, 2026 (Skillselion tracking)
- Ranked #561 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 797 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you run programmatic display banner ad campaigns?
Get expert guidance on running display, banner, native, and programmatic ad campaigns across ad networks.
Who is it for?
Developers or growth engineers promoting SaaS or web products who need structured guidance on programmatic display, IAB banner sizes, and retargeting on publisher inventory.
Skip if: Teams focused solely on search ads, social feed campaigns, or mobile app install UA without web publisher placements.
When should I use this skill?
User mentions display ads, banner ads, ad networks, programmatic display, native ads, retargeting display, or ad alliance campaigns.
What you get
Format and buying-path plan, IAB creative specs, metrics framework, UTM conventions, and pre-launch checklist for display campaigns.
- Display campaign plan
- creative size specifications
- pre-launch checklist
By the numbers
- Skill version 1.0.1 in kostja94/marketing-skills
- Documents 5 display ad formats and 4 IAB standard banner sizes
- Lists 4 buying paths: Google Display, DSP, direct publisher, ad network
Files
Paid Ads: Display / Banner
Guides display advertising: ad networks, banner ads, and programmatic buying. Use when placing ads on publisher sites (websites, apps) for brand awareness or retargeting.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
What Is Display / Banner
- Ad networks: Aggregate inventory from many publishers; buy placements programmatically or via direct deals
- Banner ads: IAB standard sizes (300×250, 728×90, 160×600, 320×50 mobile); static or animated
- Programmatic: Automated buying via DSPs; real-time bidding (RTB); audience targeting
Formats
| Format | Use |
|---|---|
| Display banner | IAB sizes; CPM or CPC; brand, retargeting |
| Native | Blends with page content; higher engagement |
| Video pre-roll | Pre-roll on publisher video; see ctv-ads for streaming |
| Rich media | HTML5; expandable, interactive |
| Mobile interstitial | Full-screen between content |
Buying Options
| Option | Use |
|---|---|
| Google Display | Part of Google Ads; automated placements; retargeting |
| Programmatic DSP | The Trade Desk, Magnite, etc.; audience-based; scale |
| Direct publisher | Deal with specific site; guaranteed placement |
| Ad network | Network aggregates inventory; simpler than full programmatic |
Metrics
| Metric | Use |
|---|---|
| CPM | Cost per thousand impressions |
| CPC | Cost per click |
| CTR | Click-through rate; typically low for banners (0.1–0.5%) |
| Viewability | % of impressions actually seen |
| Completion rate | For video; % who watch full ad |
Creative
- IAB sizes: 300×250 (medium rectangle), 728×90 (leaderboard), 160×600 (skyscraper), 320×50 (mobile)
- File types: Static image, animated GIF, HTML5
- Message: Clear CTA; minimal text; brand visible in 3 seconds
UTM
Use utm_medium=display or cpc with utm_source (publisher or network name) for attribution. See traffic-analysis for GA4 alignment.
Pre-Launch Checklist
- [ ] Creative in required sizes
- [ ] Landing page aligned with ad message
- [ ] UTM parameters set
- [ ] Retargeting audience defined (if applicable)
- [ ] Viewability target set
Related Skills
- paid-ads-strategy: Ad formats by medium; when to use display
- google-ads: Google Display Network; retargeting campaigns
- traffic-analysis: UTM for display; attribution
- analytics-tracking: Conversion tracking; viewability
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Use display-ads for publisher-site banner and programmatic campaigns; use app-ads or search-focused skills when conversion is an app install or search click.
FAQ
Which display ad formats does display-ads cover?
display-ads documents five formats: display banner, native, video pre-roll, rich media HTML5, and mobile interstitial. Each row notes primary use cases such as brand, retargeting, or higher engagement native placements.
What IAB banner sizes does display-ads recommend?
display-ads lists four IAB standard sizes: 300×250 medium rectangle, 728×90 leaderboard, 160×600 skyscraper, and 320×50 mobile. Creative guidance accepts static images, animated GIFs, and HTML5 assets.
How does display-ads handle campaign attribution?
display-ads specifies UTM conventions with utm_medium=display or cpc and utm_source set to the publisher or network name. The skill points to traffic-analysis and analytics-tracking for GA4 alignment and conversion tracking.
Is Display Ads safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.