Distribution Channels
- 775 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
distribution-channels is a marketing-skills agent skill that generates distribution plans across app stores and third-party marketplaces for developers who need structured marketplace listing strategy beyond owned channe
About
distribution-channels version 1.1.1 from kostja94/marketing-skills guides product distribution via third-party marketplaces and app stores—distinct from directory-submission listings like Product Hunt. It triggers on phrases such as distribution channels, marketplace listing, Chrome extension marketplace, AWS Marketplace, Shopify app, Figma plugin, or GPTs store. The skill helps assess regions, platform requirements, listing assets, and channel mix for storefront distribution. Developers reach for distribution-channels when planning where to list a SaaS integration, browser extension, Figma plugin, or marketplace app, or when comparing third-party storefront options against owned-site distribution.
- Distinguishes Direct vs Indirect distribution channels with concrete marketplace examples
- Covers major storefronts including AWS Marketplace, Azure, GCP, Shopify App Store, GPTs Store, Chrome Web Store, and Fig
- Provides channel-specific listing optimization checklists and launch sequences
- Includes hyperscaler marketplace guidance projected to process $85B+ in software sales by 2028
- Delivers ready-to-use marketplace submission templates and success metrics
Distribution Channels by the numbers
- 775 all-time installs (skills.sh)
- +6 installs in the week ending Jul 25, 2026 (Skillselion tracking)
- Ranked #586 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
npx skills add https://github.com/kostja94/marketing-skills --skill distribution-channelsAdd your badge
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| Installs | 775 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you plan third-party marketplace distribution?
Generate a complete distribution plan for their product across app stores, marketplaces, and third-party platforms.
Who is it for?
Developers launching products on app stores, plugin marketplaces, or B2B marketplaces who need structured distribution planning.
Skip if: Teams only optimizing owned-site SEO or directory submissions like Product Hunt without marketplace storefront listings.
When should I use this skill?
The user mentions distribution channels, marketplace listing, app store listing, Chrome extension store, AWS Marketplace, Shopify app, or Figma plugin distribution.
What you get
Distribution channel plan with marketplace targets, listing requirements, regional scope, and platform-specific launch checklist.
- Distribution channel plan
- Marketplace listing outline
- Platform requirement checklist
By the numbers
- Version 1.1.1 metadata in skill frontmatter
Files
Channels: Distribution Channels
Guides product distribution via third-party marketplaces and app stores. Distinct from directory-submission (curated lists, Product Hunt, Taaft)—marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Channel Types
| Type | Definition | Examples |
|---|---|---|
| Direct | Company sells via own assets | Website, eCommerce, sales team |
| Indirect | Third parties sell on your behalf | Marketplaces, app stores, resellers |
Marketplaces = Digital storefronts where customers discover and buy; often pre-approved budgets (cloud spend), consolidated billing, faster procurement.
Marketplace Categories
| Category | Platforms | Product fit |
|---|---|---|
| Design & collaboration | Figma Community, Canva Apps, Adobe Exchange | Design tools, templates |
| Browser extensions | Chrome Web Store, Firefox Add-ons | Extensions, dev tools |
| Cloud & enterprise | AWS Marketplace, Google Cloud Marketplace, Azure Marketplace | SaaS, data, infra |
| Mobile | App Store, Google Play, Microsoft Store | Mobile apps, cross-platform |
| Vertical | Shopify App Store, Slack App Directory, Salesforce AppExchange, Zoom Marketplace | E-commerce, collaboration, CRM |
| Developer | GitHub Marketplace, WordPress Plugins | Dev tools, integrations |
| AI | GPTs (OpenAI), emerging AI app stores | AI apps, agents |
| Social commerce | Pinterest Product Pins | E-commerce, design tools, templates; Product Schema or Pinterest Catalog |
Pinterest Product Pins: Configure product links; shopping tags; link to site. Requires Product Schema or Pinterest Catalog. See pinterest-posts.
Listing Optimization
| Practice | Guideline |
|---|---|
| Reduce procurement friction | Vendor Insights, standard contracts; streamline enterprise buying |
| Pricing models | Free trials, pay-as-you-go, private offers for enterprise |
| Trust signals | Verified reviews, partner badges, clear taxonomy |
| Discoverability | Optimize for marketplace search; clear descriptions, tags |
| Co-sell | Partner with platform field teams when available |
Listing as asset: Your marketplace page is both storefront and onboarding tool; prospects validate, customers discover integrations.
Platform Selection by Product Type
| Product type | Prioritize |
|---|---|
| Design / collaboration | Figma, Canva, Adobe |
| Browser extension | Chrome, Firefox |
| Cloud / enterprise SaaS | AWS, GCP, Azure |
| Mobile app | App Store, Google Play, Microsoft Store |
| E-commerce | Shopify |
| Collaboration | Slack, Zoom |
| Developer tools | GitHub, WordPress |
| AI application | GPTs, emerging AI stores |
| E-commerce / templates | Pinterest Product Pins |
Related Skills
- directory-submission: Curated lists (Taaft, Product Hunt, G2)—different from marketplaces; both are distribution
- integrations-page-generator: Integrations page content; marketplace listing drives discovery
- cold-start-strategy: Distribution as cold-start channel
- localization-strategy: Regional marketplaces by locale
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Use distribution-channels for marketplace storefronts; use directory-submission or integrated-marketing for launch directories and full channel mix.
FAQ
What platforms does distribution-channels cover?
distribution-channels guides listing on third-party marketplaces and app stores—including Chrome extension marketplace, Figma plugins, AWS Marketplace, Shopify apps, and GPTs store—rather than curated directory sites.
How is distribution-channels different from directory-submission?
distribution-channels focuses on storefront marketplaces where customers discover and install products. directory-submission covers curated lists and launch directories like Product Hunt or Taaft.
When should developers invoke distribution-channels?
distribution-channels fits planning marketplace listings, comparing app store channels, or drafting distribution strategy when the user mentions Shopify apps, browser extension stores, or B2B marketplace presence.
Is Distribution Channels safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.