Education Program
- 707 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
education-program is a marketing skill that designs, implements, and optimizes student and education discount programs for developers who need an academic acquisition channel for SaaS and dev-tool products.
About
education-program is a marketing skill in the kostja94/marketing-skills collection at version 1.0.1 that guides student and education discount programs as an acquisition channel for SaaS, dev tools, and productivity apps. The skill activates on triggers like student discount, .edu discount, academic pricing, SheerID, and UNiDAYS, and walks through verification, pricing tiers, and program optimization. Its readme cites that roughly 65% of students who use professional tools in school continue using them after graduation, framing education pricing as a lifecycle investment. Developers reach for education-program when planning or refining an academic tier rather than a generic startup pricing page.
- Guides full education discount program creation including structure, verification, and messaging
- Checks project context from .claude/project-context.md or .cursor/project-context.md before planning
- Identifies product type, student ICP fit, discount structure, and verification method (SheerID, UNiDAYS, .edu)
- Positions education programs as long-term acquisition channel citing 65% student-to-professional conversion
- Provides distinct first-use onboarding versus direct output on repeat calls
Education Program by the numbers
- 707 all-time installs (skills.sh)
- Ranked #642 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 707 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you launch a student discount program for SaaS?
Design, implement, and optimize student and education discount programs that turn academic users into long-term paying customers.
Who is it for?
Developers and PMs at SaaS or dev-tool companies adding or optimizing a .edu or student pricing tier with third-party verification.
Skip if: Teams that only need a startup pricing landing page without student verification or academic lifecycle strategy.
When should I use this skill?
The user mentions student discount, education program, SheerID, UNiDAYS, .edu pricing, or academic verification for a SaaS product.
What you get
An education discount program plan with verification vendor choice, pricing tiers, and retention playbook.
By the numbers
- Skill version 1.0.1 in metadata
- References ~65% post-graduation retention for students using professional tools
Files
Channels: Education Program
Guides student and education discount programs as an acquisition channel. Targets students and educators; common for SaaS, dev tools, and productivity apps. ~65% of students who use professional tools in school continue using them in their first jobs—education discounts are long-term customer acquisition, not just revenue loss.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and pricing.
Identify: 1. Product type: SaaS, dev tool, design tool, productivity 2. Student fit: Is your ICP or future ICP student-aged? 3. Discount structure: First-time vs renewal; % or fixed 4. Verification: .edu, student ID, third-party (SheerID, UNiDAYS)
Education Program vs Other Channels
| Dimension | Education Program | Startups Program | Referral |
|---|---|---|---|
| Audience | Students, educators | Founders, early-stage | Existing users |
| Incentive | Discount, free tier | Discount, credits | Discount, credits |
| Verification | .edu, student ID, SheerID/UNiDAYS | Revenue, team size | None (user-driven) |
| LTV focus | Future customers; 65% continue post-grad | Early adopters | Referred users |
Discount Structures
| Type | Typical Range | Use |
|---|---|---|
| First-time / registration | 30–50% off | Apply at signup; drives conversion |
| Ongoing / renewal | 15–25% off | Retain students; lower than first-time |
| Free tier | Full access free | JetBrains, GitHub Education; highest adoption |
| Flat academic rate | Simplified pricing | Easier for students to understand |
Example: 30% off on registration day; 15% off on renewal. Align with discount-marketing-strategy for financial guardrails (LTV:CAC, qualification criteria).
Verification
| Method | Use |
|---|---|
| .edu email | Instant; low friction; US-centric |
| Student ID upload | Manual review; global; document must show name, institution, expiry |
| SheerID | Third-party; 200K+ data sources; verify → promo code at checkout |
| UNiDAYS | Third-party; 98%+ automated; 800+ brands; marketplace reach |
When to verify: At registration (recommended when discount applies at signup) or at checkout. Registration-time verification = single decision point; user claims discount where they convert.
Placement Priority
| Priority | Location | Purpose |
|---|---|---|
| P0 | Registration / signup flow | User claims discount here; must show when discount applies at signup |
| P1 | Pricing page | Student tier or "Student discount" block; keeps single decision point |
| P1 | Homepage banner or CTA | "Students: 30% off today, 15% off ongoing"; top-banner-generator |
| P2 | Standalone page /student-discount | Optional; for "student discount" SEO or paid ad landing page |
Principle: When discount applies at registration, core placement is registration flow. Pricing page and homepage support discovery. Standalone page only if needed for SEO or ads—avoid duplication when persona pages (e.g. "for students") already exist.
Page Strategy
| Approach | When |
|---|---|
| Embed in pricing | Student as tier or block; link to full pricing; no separate page |
| Registration only | Discount claimed at signup; pricing page shows "Student discount available—verify at signup" |
| Standalone /student-discount | "Student discount" search intent; paid ad landing; persona page would duplicate |
See startups-page-generator for page structure when a standalone education page is needed; pricing-page-generator for Special programs section.
Implementation Flow
1. Define discount: First-time %, renewal %; align with pricing-strategy, discount-marketing-strategy 2. Choose verification: .edu (instant) vs SheerID/UNiDAYS (broader, automated) 3. Placement: Registration (P0); pricing page (P1); homepage banner (P1); standalone page (P2 if needed) 4. Graduation transition: Plan how students convert to full price when eligibility ends 5. Track: Student signups, conversion rate, LTV of student cohort
Best Practices
- Low friction: .edu = instant; ID upload = clear requirements; third-party = one-click verify
- Abuse prevention: Revoke if ineligible; annual re-verification; limit per person
- Messaging: "We've been there"; "Grow with us"; social proof ("X students use [Product]")
- Graduation: Email before expiry; offer transition discount to full plan
Output Format
- Discount structure (first-time, renewal)
- Verification method
- Placement (registration, pricing, homepage, standalone)
- Page strategy (embed vs standalone)
- Related skills for execution (pricing-page, startups-page, top-banner, discount-marketing)
Related Skills
- discount-marketing-strategy: Discount structure, financial guardrails; education is a campaign type
- pricing-strategy: Base price; education discount applies on top
- pricing-page-generator: Special programs section; Student tier or block; placement P1
- startups-page-generator: Standalone education page when needed; same structure for startups + education
- top-banner-generator: Homepage banner "Students: X% off"; placement P1
- landing-page-generator: /student-discount landing page when used for SEO or ads
- signup-login-page-generator: Signup is P0 for student discount; discount block, verification at registration
- use-cases-page-generator: "For students" use case; avoid duplicate "for students" page
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Which verification providers does education-program cover?
education-program addresses student verification through common vendors including SheerID and UNiDAYS, and triggers when users mention student verification, .edu discount, or academic pricing for SaaS products.
What retention stat does education-program reference?
education-program notes that roughly 65% of students who use professional tools in school continue using them after graduation, supporting education discounts as a long-term acquisition investment.
Is Education Program safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.