Eeat Signals
- 820 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
eeat-signals is an SEO content skill that strengthens Experience, Expertise, Authoritativeness, and Trustworthiness signals in pages for developers who publish technical or YMYL content needing higher search credibility.
About
eeat-signals is a marketing skill at version 1.0.1 from kostja94/marketing-skills that guides implementation of E-E-A-T—Experience, Expertise, Authoritativeness, Trustworthiness—for SEO content quality. Developers use it when adding trust signals, author bios, citations, references, or credibility markers, especially on YMYL topics in health, finance, and legal where Google expects higher expertise proof. Triggers include mentions of E-E-A-T, trust signals, expertise signals, authority signals, YMYL, or credibility optimization. The skill complements heading-structure and other SEO content skills in the same repository.
- Translates E-E-A-T framework into concrete implementation guidance for any content type
- Provides ready-to-use templates for author bios, citations, case studies and trust signals
- Optimizes YMYL topics (health, finance, legal) that demand elevated E-E-A-T standards
- Works with heading-structure skill for combined on-page SEO improvements
- First-use explanation mode followed by direct-output mode on repeat calls
Eeat Signals by the numbers
- 820 all-time installs (skills.sh)
- +6 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #537 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 820 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you improve E-E-A-T on SEO content?
Strengthen content with Experience, Expertise, Authoritativeness and Trustworthiness signals that improve search visibility and user confidence.
Who is it for?
Developers publishing technical docs, blogs, or product content where search engines and users need stronger expertise and trust proof, especially YMYL topics.
Skip if: Developers who only need JSON-LD schema markup or heading hierarchy without broader trust and authority content work.
When should I use this skill?
The user mentions E-E-A-T, trust signals, expertise signals, authority signals, author bio, YMYL, citations, references, or credibility optimization.
What you get
Pages with added E-E-A-T trust signals, author expertise markers, citations, and credibility elements.
- E-E-A-T trust signal additions
- Author expertise markers
- Citation and reference blocks
By the numbers
- Skill version 1.0.1
Files
SEO Content: E-E-A-T Signals
Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
What Is E-E-A-T
| Element | Meaning | Implementation |
|---|---|---|
| Experience | First-hand, real-world experience | Case studies, original research, user testimonials, "we tested" |
| Expertise | Subject-matter knowledge | Author credentials, expert quotes, technical depth |
| Authoritativeness | Recognition as a source | Backlinks, citations, author page, publisher reputation |
| Trustworthiness | Accuracy, transparency | Citations, About page, contact, HTTPS, no misleading content |
E-A-T (without Experience) is used in Featured Snippet context—Bing/Google emphasize correctness, document quality, then authority and trust. See featured-snippet.
Author Bio
Components
| Element | Guideline |
|---|---|
| Real name | Full name used consistently across platforms |
| Photo | Professional headshot; compress for LCP |
| Credentials | Current role, relevant experience tied to article topic |
| Verifiable links | LinkedIn, personal site; align sameAs in Person schema |
| Author page | Dedicated page per author; bio, other articles, social |
| Lightweight action (optional) | Newsletter signup, social follow — avoid link stacking |
Placement
- End of article (default): User finishes reading, naturally curious about author; standard for blogs and deep content.
- Top of article: Strong expert endorsement; suited for news, YMYL, or short items.
- Sidebar (desktop): Compact version. Mobile fallback required — sidebar content often disappears on small screens; place author block within the main content column at the bottom on mobile.
Multi-Author
For co-authored, reviewed, or fact-checked content, list multiple author cards or label roles consistently (e.g. "Written by / Reviewed by").
Schema
Author entity uses Person JSON-LD with name, url, image, jobTitle, worksFor, knowsAbout, sameAs. Must match visible page content — no exaggeration or fabricated credentials. Validate with Rich Results Test. See entity-seo, schema-markup.
Citations & References
| Scenario | Practice |
|---|---|
| Data or statistics | Cite source inline or in References section |
| Expert quotes | Attribute; link to source or profile |
| Reference section | For 5+ citations; list at end before Related posts |
| Format | Inline links preferred; numbered refs for academic-style |
| When to include | Any claim benefiting from authority (stats, studies, definitions) |
| External links | Link to reputable sources; avoid low-quality sites |
Experience Signals
| Signal | Use |
|---|---|
| Case studies | Real customer outcomes; Challenge→Solution→Results |
| Original research | First-party data, surveys, tests |
| First-hand testing | "We tested X"; product reviews with real use |
| User testimonials | Authentic quotes; link to full case study when available |
YMYL (Your Money Your Life)
Topics that can significantly impact health, financial stability, or safety require higher E-E-A-T:
- Health: Medical, mental health, nutrition advice
- Finance: Investment, tax, insurance, loans
- Legal: Legal advice, regulations
- Safety: Product safety, emergency procedures
Guidelines: Author credentials, citations to authoritative sources, clear sourcing, regular updates, avoid speculation.
AI-Assisted Content
When content is AI-assisted: human review before publish; verify facts and add citations; original insights or data; avoid generic phrasing. Transparency and human refinement support E-E-A-T.
Output Format
- E-E-A-T assessment (gaps, strengths)
- Author bio recommendation
- Citation plan (where to add, what to cite)
- Experience signals (case studies, original data)
- YMYL considerations (if applicable)
Related Skills
- article-page-generator: Article page structure; author bio placement
- article-content: Article body creation; citations, references format
- content-optimization: Original images, content quality; E-E-A-T complements
- link-building: Digital PR, E-E-A-T; backlinks signal authority
- featured-snippet: E-A-T in snippet algorithm; correctness, authority
- backlink-analysis: Authority assessment; E-E-A-T context
- customer-stories-page-generator: Case studies as experience signal
- testimonials-generator: User quotes as trust signal
- entity-seo: Entity signals; Organization, Person schema; Knowledge Panel; E-E-A-T alignment
Related skills
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Pick eeat-signals for trust and authority content markers; pick a heading-structure skill when you only need on-page outline and H-tag optimization.
FAQ
What is eeat-signals designed to improve?
eeat-signals guides E-E-A-T implementation—Experience, Expertise, Authoritativeness, Trustworthiness—for SEO content. The skill helps search engines and users assess content quality through bios, citations, and trust markers.
When is eeat-signals especially important?
eeat-signals is especially important for YMYL topics such as health, finance, and legal content where Google expects higher demonstrated expertise and trustworthiness than general informational pages.
Is Eeat Signals safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.