Employee Generated Content
- 771 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
employee-generated-content is a Claude Code marketing skill that plans and optimizes employee advocacy and employee-generated content programs for developers and marketers scaling AI or SaaS brand reach on LinkedIn and s
About
employee-generated-content is version 1.0.1 in kostja94/marketing-skills for designing employee advocacy and EGC programs where staff publish authentic social posts, videos, blogs, and testimonials. The skill triggers on terms like EGC, employee advocacy, internal brand ambassadors, and LinkedIn employee posts, and directs LinkedIn-specific copy work to the linkedin-posts skill. It targets AI and SaaS products where employee voices amplify reach beyond corporate channels. Developers and growth engineers reach for employee-generated-content when implementing structured advocacy playbooks, not when writing CSS or backend code. The skill frames EGC as an authentic workplace content channel with clear program planning steps.
- Guides full EGC and employee advocacy strategy for AI and SaaS products
- Distinguishes EGC vs UGC vs Creator Program approaches
- Incorporates project context from .claude/project-context.md or .cursor/project-context.md
- Identifies goal, platform, and employee base before generating content
- Employee-shared content generates ~8x more engagement than brand posts
Employee Generated Content by the numbers
- 771 all-time installs (skills.sh)
- +6 installs in the week ending Jul 25, 2026 (Skillselion tracking)
- Ranked #591 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 771 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you launch an employee advocacy content program?
Create, plan, and optimize employee-generated content and advocacy programs that amplify brand reach on LinkedIn and other platforms.
Who is it for?
SaaS or AI product teams building structured employee advocacy on LinkedIn and social platforms after initial product-market fit.
Skip if: Pure engineering tasks like API design, test coverage, or CSS layout audits unrelated to employee content strategy.
When should I use this skill?
The user mentions EGC, employee advocacy, brand ambassadors, employee social posts, or staff LinkedIn programs.
What you get
EGC program plan, employee post guidelines, ambassador workflow, and channel rollout checklist.
By the numbers
- Skill metadata version 1.0.1
Files
Channels: EGC (Employee-Generated Content)
Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates ~8x more engagement than brand posts; LinkedIn employee posts reach ~561% more than brand content.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and brand voice.
Identify: 1. Goal: Brand trust, thought leadership, recruitment, or conversion 2. Platform: LinkedIn (B2B primary), X, Instagram, TikTok 3. Employee base: Size, roles, existing social presence
EGC vs. UGC vs. Creator Program
| Dimension | EGC | UGC | Creator Program |
|---|---|---|---|
| Source | Employees | Customers | External creators |
| Trust | Company experts (66% vs 47% for ads) | Peer reviews | Influencer reach |
| Cost | Low; leverage workforce | Incentives, curation | Credits, payment |
| Best for | B2B, SaaS, professional services | Social proof, reviews | Content scale, tutorials |
Why EGC Works
- Algorithm favor: Social platforms prioritize personal accounts over brand pages
- Authenticity: 92% trust recommendations from individuals over branded content; 81% need to trust before buying
- B2B fit: LinkedIn is primary; employees share industry expertise and product insights
- Results: 27% engagement increase, 19% sales increase in first year; 24% higher conversion vs traditional content
Content Formats
| Format | Use | Platform |
|---|---|---|
| Day-in-the-life | Culture, behind-the-scenes | LinkedIn, TikTok, Instagram |
| Industry insights | Thought leadership, expertise | |
| Short-form video | Quick tips, demos | TikTok, LinkedIn, Instagram |
| Testimonials | Product experience | Website, case studies |
| Serialized content | Consistent presence | Personal + brand accounts |
Implementation Best Practices
Do not force participation. Recognize and nurture organic content from employees already sharing about work. Volunteer participation outperforms mandated programs.
| Practice | Purpose |
|---|---|
| Tiered framework | Map employees by engagement (nano, micro, macro); treat like internal influencer tiers |
| Brief templates | Content objectives, brand voice, mandatory disclosures (FTC/ASA) |
| Advocacy platforms | Sociabble, EveryoneSocial for brief distribution and tracking |
| Incentives | Leaderboards, recognition; avoid heavy-handed quotas |
| Training | Improve quality and consistency; keep approval simple |
| Centralized hub | Branded hashtags, content library, approval workflow |
B2B / SaaS Specifics
- LinkedIn first: Algorithm favors personal posts; employees as thought leaders
- Cost-effective: Leverage existing workforce vs hiring external creators
- Diverse perspectives: Sales, support, dev create varied content for different segments
- Recruitment: 79% of job seekers check social before applying; EGC attracts 58% more top talent, 20% retention boost
Output Format
- Platform and content format selection
- Employee identification and tier approach
- Content strategy and brief template
- Governance (approval, disclosure, brand guidelines)
- Measurement plan (engagement, reach, conversions)
Related Skills
- influencer-marketing: External influencers; EGC is internal
- creator-program: External creators; EGC is employee-driven
- linkedin-posts: Primary EGC platform for B2B
- integrated-marketing: EGC as part of PESO shared/earned media
- traffic-analysis: UTM tagging for employee-shared links
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What does the employee-generated-content skill cover?
employee-generated-content guides planning and optimization of employee advocacy programs where staff create social posts, videos, blogs, and testimonials. Version 1.0.1 targets AI and SaaS products seeking authentic reach beyond corporate channels.
When should agents use employee-generated-content vs linkedin-posts?
employee-generated-content handles program strategy, ambassador workflows, and multi-channel EGC planning. For individual LinkedIn post copy, the skill directs agents to the linkedin-posts skill instead.
Is Employee Generated Content safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.