Gtm Strategy
Draft a coherent go-to-market plan—ICP, motion (PLG/sales-led), and channel alignment—before you commit build and launch spend.
Overview
GTM Strategy is an agent skill most often used in Validate (also Launch distribution, Grow lifecycle) that plans go-to-market frameworks, ICP, and sales or product-led motions before launch execution.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill gtm-strategyWhat is this skill?
- Covers four GTM scenarios: product launch, new market entry, repositioning, feature launch
- Aligns product, marketing, sales, and customer success around ICP and buyer personas
- Compares PLG, sales-led, and marketing-led motions with scenario table
- Cites defined GTM process benchmarks (launch success and revenue growth framing in SKILL.md)
- Points to product-launch skill for execution checklists after strategy is set
- 4 GTM scenarios in scope table
- SKILL.md version 1.2.0
Adoption & trust: 808 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are about to ship or enter a new segment but lack a single GTM story tying product, channels, and customer success to a reachable ICP.
Who is it for?
Solo founders scoping a new SaaS SKU, repositioning, or geographic entry who need ICP, persona, and PLG/sales-led clarity before building funnels.
Skip if: Operators who only need a tactical launch runbook without strategic repositioning—use product-launch instead; also skip when GTM is already locked and documented.
When should I use this skill?
User wants go-to-market strategy, GTM framework, or market entry; mentions GTM, go-to-market, PLG, sales-led, ICP, buyer persona, GTM motion, or market expansion—for launch checklist use product-launch.
What do I get? / Deliverables
You leave with an aligned GTM framework and motion choice—then invoke product-launch when you need the operational launch checklist.
- GTM scenario selection and motion recommendation
- ICP and persona-aligned channel plan
- Handoff notes for launch execution
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
GTM is decided while scoping who you serve and how you will reach them, which is Validate—even though execution spans Launch and Grow. Scope is the right shelf because the skill frames launch, repositioning, and market entry as strategic choices (ICP, personas, motions), not day-one distribution tasks alone.
Where it fits
Pick PLG versus sales-assisted motion before you scope MVP onboarding and pricing tests.
Align packaging and ICP so GTM does not promise enterprise SLAs on a self-serve price point.
Translate GTM channels into a coherent launch narrative across product, marketing, and support.
Reposition GTM when expansion into a new segment changes buying behavior and competitors.
How it compares
Strategy and motion design skill—use product-launch for checklist execution, not as a replacement for channel or CRM integrations.
Common Questions / FAQ
Who is gtm-strategy for?
Indie builders and small teams planning market entry, repositioning, or a major feature GTM who must align product and growth motions without a full-time PMM.
When should I use gtm-strategy?
In Validate while defining ICP and scope; in Launch when choosing distribution and motion before campaigns; in Grow when expanding segments or fixing quota-style execution gaps.
Is gtm-strategy safe to install?
It is procedural marketing guidance without shell access—still review the Security Audits panel on this page before installing any third-party skill package.
Workflow Chain
Then invoke: product launch
SKILL.md
READMESKILL.md - Gtm Strategy
# Strategies: Go-to-Market Guides go-to-market (GTM) strategy—the blueprint for launching or repositioning a product that aligns product, marketing, sales, and customer success around reaching and winning target customers. Organizations with a defined GTM process see ~10pp higher launch success rates (63% vs 53%) and ~3× median revenue growth. However, ~72% of sales reps miss quota, often due to execution gaps. Use this skill when planning GTM for product launch, new market entry, repositioning, or feature launch. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## GTM Scenarios | Scenario | Scope | Use | |----------|-------|-----| | **Product launch** | New product to market | Full GTM; see **product-launch** for launch execution | | **New market entry** | New geography or segment | Full GTM; different buying behaviors, competitors, regulations | | **Repositioning** | Shift who you serve, what you solve | Messaging, ICP, channel alignment; not just rebrand | | **Feature launch** | New capability in existing product | Tiered by impact; T1 (revenue) = full planning; T2/T3 = lighter | **GTM vs product launch**: GTM is the strategy; product launch is the execution phase. GTM applies to multiple scenarios—not just new products. ## GTM Modes | Mode | When to Use | ACV | Buyer | |------|-------------|-----|-------| | **Product-led (PLG)** | Value in minutes; self-evaluate; simple adoption | <$10K | Buyer = end user | | **Sales-led (SLG)** | Multi-stakeholder; complex procurement; implementation | >$25K | Enterprise; negotiation | | **Marketing-led (MLG)** | Content, SEO, paid drive awareness; market education | Varies | Demand gen focus | | **Hybrid** | PLG for acquisition; sales for expansion | Common | Self-serve → sales handoff | **Decision factors**: ACV, product complexity, buyer profile, how customers want to buy. Target LTV:CAC ≥3:1; CAC payback <12 months. ## 90-Day Execution Framework | Phase | Weeks | Focus | |-------|-------|-------| | **Market analysis** | 1–3 | Validate demand; competitive landscape; TAM; buying signals | | **Strategy design** | 4–6 | ICP, personas; positioning; pricing; GTM mode; channels | | **Execution build** | 7–9 | Messaging, content, sales playbook; tech stack | | **Launch & iterate** | 10–12 | Go live; measure; iterate | **Key**: Connect plan to real buying activity within 90 days—not disconnected strategy documents. ## ICP vs Buyer Persona | Type | Level | Defines | |------|-------|---------| | **ICP** | Company | Which organizations deliver best unit economics; firmographics (industry, size, revenue), technographics, problem intensity | | **Buyer persona** | Individual | Decision-makers within target companies; roles, goals, pain points, objections, preferred channels | **ICP impact**: Companies with clearly defined ICPs see higher conversion rates and lower CAC. Include negative profiles (explicit disqualifiers) to protect pipeline quality. ## Market Analysis | Element | Purpose | |---------|---------| | **TAM** | Total addressable market; named account lists; primary TAM, serviceable TAM, accounts with buying signals | | **Competitive landscape** | Customer bases, strengths, weaknesses, positioning claims | | **Buying patterns** | Replace assumptions with data; customer pain points; decision criteria | ## Enterprise / High-ACV Challenges | Challenge | Mitigation | |-----------|------