Gtm Strategy
- 841 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
gtm-strategy is a Claude Code skill that creates a complete go-to-market blueprint aligning product, marketing, sales, and customer success for developers launching or repositioning a product.
About
gtm-strategy is a marketing skill for Claude Code agents that produces a structured go-to-market blueprint covering positioning, channel mix, launch sequencing, and handoffs across product, marketing, sales, and customer success. The skill walks developers through audience definition, messaging pillars, launch milestones, and success metrics so launch plans stay coherent across teams. Developers reach for gtm-strategy when shipping a new SaaS feature, entering a new segment, or repositioning an existing product and need a single documented plan instead of scattered notes. The skill outputs actionable artifacts such as positioning statements, channel plans, and phased launch checklists suitable for engineering, growth, and sales stakeholders.
- Full GTM framework covering product launch, new market entry, and repositioning scenarios
- Aligns ICP, buyer personas, GTM motion (PLG, sales-led, marketing-led), and channel strategy
- Includes 10pp higher launch success benchmark (63% vs 53%) and 3× median revenue growth data
- Triggers on keywords like GTM, go-to-market, market entry, ICP, buyer persona, PLG
- Delivers executable strategy with clear handoff to product-launch checklist
Gtm Strategy by the numbers
- 841 all-time installs (skills.sh)
- +5 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #517 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 841 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you build a go-to-market plan for a launch?
Create a complete go-to-market blueprint that aligns product, marketing, sales, and customer success for new launches or repositioning.
Who is it for?
Developers or tech leads preparing a coordinated product launch or repositioning who need marketing, sales, and CS aligned in one plan.
Skip if: Developers who only need local SEO, keyword research, or technical implementation guidance without a full launch strategy.
When should I use this skill?
The user mentions go-to-market, GTM, product launch plan, repositioning, or aligning marketing and sales for a release.
What you get
Go-to-market blueprint, positioning doc, channel plan, launch timeline, and cross-team alignment checklist.
- GTM blueprint
- Positioning document
- Launch timeline
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
Related skills
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Choose gtm-strategy for end-to-end launch planning; pick narrower SEO or analytics skills when the task is search optimization or measurement only.
FAQ
What does the gtm-strategy skill produce?
The gtm-strategy skill produces a complete go-to-market blueprint that aligns product, marketing, sales, and customer success. Output includes positioning, channel plans, launch sequencing, and handoff checkpoints developers can share across teams.
When should developers use gtm-strategy?
Developers should use gtm-strategy when launching a new product, entering a new market segment, or repositioning an existing offer. The skill is meant for coordinated release planning, not for writing code or configuring CI/CD pipelines.
Is Gtm Strategy safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.