Linkedin Posts
Generate publish-ready LinkedIn post copy with structure tuned for the feed, character limits, and organic post formats.
Overview
linkedin-posts is an agent skill most often used in Launch (also Grow content and lifecycle) that writes and optimizes organic LinkedIn post copy for professional distribution.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill linkedin-postsWhat is this skill?
- Publish-ready copy with character counts and “See more” threshold structure
- Organic post types: text, photo/carousel, video, articles, polls, document posts, newsletters
- Distinction from linkedin-ads for paid campaigns
- Entry guidance for Start a post vs Write article workflows
- Metadata version 1.2.0 skill oriented to copy and design-agent image specs
- skill metadata version 1.2.0
Adoption & trust: 1.7k installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You need credible LinkedIn updates that fit feed formats and character limits but keep stalling on structure and hooks.
Who is it for?
Indie B2B founders, consultants, and SaaS builders publishing product updates, thought leadership, or document carousels on LinkedIn.
Skip if: LinkedIn Ads campaign setup, non-LinkedIn social channels, or technical SEO landing-page work.
When should I use this skill?
User wants LinkedIn post copy or mentions LinkedIn post, LinkedIn article, professional post, post to LinkedIn, B2B LinkedIn, document post, poll, Newsletter, reshare, or LinkedIn marketing (not LinkedIn ads).
What do I get? / Deliverables
You get character-counted, format-aware post copy ready to paste into LinkedIn’s share box or article editor.
- Publish-ready LinkedIn post copy
- Format-specific structure notes
- Character-count guidance for feed truncation
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
LinkedIn is a primary distribution channel when you are launching or growing a B2B offer, so Launch → distribution is the canonical shelf. The skill optimizes share-box copy and post types for reach—not SEO meta tags, ASO, or paid ad campaign setup.
Where it fits
Ship announcement post with link preview and a strong above-the-fold hook.
Turn a changelog or lesson learned into a document carousel for the feed.
Draft nurture-style updates for existing customers or newsletter subscribers on LinkedIn.
Tease a waitlist landing page in a short Start a post with pasted URL preview.
How it compares
Organic feed copy skill—use linkedin-ads when the brief is paid placement, not the share box.
Common Questions / FAQ
Who is linkedin-posts for?
Builders and marketers at solo or indie scale who want agent-generated LinkedIn organic copy tuned for engagement and correct post formats.
When should I use linkedin-posts?
At Launch when announcing a ship or waitlist, during Grow when publishing lifecycle updates, or anytime you mention LinkedIn post, newsletter, poll, or professional B2B content.
Is linkedin-posts safe to install?
It outputs marketing text only; confirm trust via the Security Audits panel on this Prism page before adding the skill to your agent.
SKILL.md
READMESKILL.md - Linkedin Posts
# Platforms: LinkedIn Guides LinkedIn post copy creation and optimization. Use for generating publish-ready professional content. Suitable for copy agents and design agents (image specs). **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Output: Publish-Ready Copy This skill enables agents to generate LinkedIn post copy optimized for engagement. Output includes character-counted text and structure for the "See more" threshold. ## Post Types and Entry Points (organic) | Kind | What to know | |------|----------------| | **Start a post** | Short update; can include **link preview** if you paste a URL. Same feed format as other updates. | | **Photo** | Single or multiple images (carousel in feed). | | **Video** | Uploaded file (distinct from **LinkedIn Live**, which is live streaming and has separate gating). | | **Write article** | **Article** = long-form editor, **separate** from the short post box; long URL, better for depth and some **off-site** discoverability. | | **Document** | PDF / PPT / DOC (slides in feed). Official limits (check current help): on the order of **~100MB / ~300 pages** per file—verify when publishing. | | **Poll** | Engagement driver; keep question and options scannable. | | **More** (menu) | Often includes **celebrations**, **hiring**-style share, **Find an expert**, etc. (varies by product/region). | | **Reshare** | Reshare or **quote** another member’s post with your take—adds context; avoid empty reshares. | | **Newsletter** | **Series** subscription; not the same as a one-off post but compound reach over time. | | **Event** | Create/promote events via a dedicated flow, not the same as a plain text post. | **Product detail**: [Get started with posting on LinkedIn](https://www.linkedin.com/help/linkedin/answer/a518996) · [Upload and share documents](https://www.linkedin.com/help/linkedin/answer/a518909) **Why it matters for copy**: Match CTA and length to the **form** (e.g. a document deck vs a 5-line hot take). Do not treat a **short post** and an **Article** as interchangeable. ## Platform Positioning LinkedIn is a professional network—its core value is career identity, B2B relationships, and professional content. Key differences from general social platforms: | Dimension | LinkedIn | Meta / X / TikTok | |-----------|----------|--------------------| | **Primary intent** | Job seeking, B2B networking, industry learning | Entertainment, social, discovery | | **Identity** | Real name + career history | Username or lifestyle persona | | **Content tone** | Professional, constructive | Casual, entertaining, opinion | | **B2B lead value** | High (job title + company targeting) | Low to medium | | **Algorithm signal** | Professional interest + network + editorial | Engagement, watch time, virality | **Prioritize LinkedIn when**: targeting B2B buyers, building professional authority, recruiting, or publishing industry thought leadership. For consumer brand awareness or entertainment, other platforms are often more effective. ## How the Feed Ranks (what to write for) - The feed is **not** a pure reverse-chronological friend list. It blends **1st-degree connections, follows, company/topic interest, and recommended “out of network”** content from the **Economic Graph**, plus ads. [How the Feed ranks content](https://www.linkedin.com/help/linkedin/answe