Local Seo
- 1.9k installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
local-seo is an agent skill for When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use whe
About
The local-seo skill When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo. It covers business type : Storefront vs service-area. Key workflows include location : Single or multiple. Developers invoke local-seo when the task matches the triggers and reference files in SKILL.md for grounded, stepwise execution. Reference files and progressive disclosure keep context focused while preserving concrete commands, configuration fields, and validation checks copied from the upstream documentation. Reference files and progressive disclosure keep context focused while preserving concrete commands, configuration fields, and validation checks copied from the upstream documentation. Reference files and progressive disclosure keep context focused while preserving concrete commands, configuration fields, and validation checks copied from the upstream documentation.
- Business type : Storefront vs service-area
- Location : Single or multiple
- Current listings : Existing GBP, directories
- Google Business Profile
- Yelp, Bing Places, Facebook
Local Seo by the numbers
- 1,902 all-time installs (skills.sh)
- +68 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #294 of 2,203 Security skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
local-seo capabilities & compatibility
- Capabilities
- business type : storefront vs service area · location : single or multiple · current listings : existing gbp, directories · google business profile · yelp, bing places, facebook
- Use cases
- security audit · testing · debugging
npx skills add https://github.com/kostja94/marketing-skills --skill local-seoAdd your badge
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| Installs | 1.9k |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
What problem does local-seo solve for developers using the documented workflows?
When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP,
Who is it for?
Developers working with local-seo patterns described in the skill documentation.
Skip if: Skip when docs are empty or the task is outside the skill documented scope.
When should I use this skill?
Use when When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile,"
What you get
Actionable local-seo guidance grounded in SKILL.md workflows and reference files.
By the numbers
- Version 1.0.1 in skill metadata
- References 40+ authoritative citation sites for NAP consistency
- Cites ~19% higher Google Maps visibility with accurate NAP across directories
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
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Choose local-seo for GBP, NAP, and map-pack work; use programmatic-seo when the goal is templated location landing pages at scale.
FAQ
Who is local-seo for?
Developers and software engineers working with local-seo patterns described in the skill documentation.
When should I use local-seo?
When When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," .
Is local-seo safe to install?
Review the Security Audits panel on this page before installing in production.