Local Seo
Set up and audit local search visibility for a brick-and-mortar or service-area business as a solo builder.
Overview
Local SEO is an agent skill most often used in Launch (also Validate for landing, Grow for lifecycle content) that guides Google Business Profile setup, NAP consistency, and local citation building for solo builders.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill local-seoWhat is this skill?
- NAP consistency rules with exact-match guidance before expanding citations
- Storefront vs service-area business assessment and location model
- Google Business Profile setup and optimization workflow
- Citation building aligned with 40+ authoritative directory best practices
- Points to programmatic-seo for location-page scale when relevant
- NAP consistency across 40+ authoritative sites tied to ~19% higher Google Maps visibility in skill guidance
- Initial assessment covers storefront vs service-area and single vs multi-location
Adoption & trust: 1.1k installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You run a local or service-area business but your Maps presence is weak because listings disagree on name, address, and phone or GBP was never optimized.
Who is it for?
Solo builders launching a single-location shop, clinic, agency, or trades service who need a structured GBP and citation checklist.
Skip if: Teams that only need hundreds of templated city landing pages without GBP work—use programmatic-seo instead; skip if you are not targeting geographically constrained customers.
When should I use this skill?
User wants local SEO, Google Business Profile, Google Maps, NAP, citations, local search, local business, or service area optimization.
What do I get? / Deliverables
You get an ordered local SEO plan—NAP fixes first, then GBP and citations—so local discovery is consistent before you scale location pages elsewhere.
- Local SEO assessment
- NAP consistency audit plan
- GBP and citation action list
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Local SEO is the canonical launch shelf because the skill targets Google Maps, GBP, and citation visibility when you are getting found locally—not when you are only building product code. SEO subphase fits structured local ranking work: NAP consistency, GBP setup, and citation audits that compound discovery after you have something to promote.
Where it fits
Draft a local value prop and service-area boundaries before publishing a pre-launch landing page.
Stand up GBP, fix NAP across directories, and prioritize citation sources for Maps visibility.
Re-audit citations after a rebrand or new phone number so Maps rankings do not split across entities.
How it compares
Use for GBP-and-citations local discovery, not generic on-page SEO-only checklists or paid-ads playbooks.
Common Questions / FAQ
Who is local-seo for?
Solo and indie builders with storefront or service-area businesses who want agent-guided local search setup and audits without hiring an agency.
When should I use local-seo?
Use it during Launch when optimizing for Maps and local pack; during Validate when scoping a local landing offer; and during Grow when refreshing citations after rebrands or moves.
Is local-seo safe to install?
Treat it like any third-party skill: review the Security Audits panel on this Prism page and confirm it only edits marketing copy and configs you intend before applying NAP changes live.
SKILL.md
READMESKILL.md - Local Seo
# SEO: Local Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 4 (Audience), 5 (Website). Identify: 1. **Business type**: Storefront vs service-area 2. **Location**: Single or multiple 3. **Current listings**: Existing GBP, directories ## NAP Consistency **NAP** = Name, Address, Phone. Critical for local rankings. | Rule | Guideline | |------|-----------| | **Exact match** | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities | | **Fix first** | Audit and fix inconsistencies before adding new citations | | **Tools** | BrightLocal, Whitespark, Moz Local for audit | ## Google Business Profile | Element | Guideline | |---------|-----------| | **Address** | Physical address; no P.O. boxes | | **Description** | 750 chars; primary keywords in first 100 | | **Hours** | Accurate; seasonal availability | | **Category** | Primary category matches business type | | **Service-area** | Hide address if no storefront; define service areas | ## Citation Building **Targeted precision** over submitting to every directory. **Priority order**: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.) ## Citation Audit - Incorrect or outdated data - Duplicate entries - Missing listings on key directories Fix before adding; compounding errors harm rankings. ## Output Format - **NAP** (exact format for consistency) - **GBP** optimization checklist - **Citation** priority list - **Audit** findings (if applicable) ## Related Skills - **geo**: GEO for AI search; local + AI overlap - **localization-strategy**: Multilingual; local + i18n - **directory-submission**: Directory listings; different from local citations