Localization Strategy
- 805 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
localization-strategy is a Claude Code skill that creates a complete localization plan adapting a SaaS or AI product for new international markets with market-specific content, pricing, and go-to-market steps beyond simp
About
localization-strategy helps developers and product marketers plan how a SaaS or AI product enters international markets without treating localization as copy-paste translation. The skill structures market prioritization, locale-specific messaging, pricing and packaging adjustments, support readiness, and distribution channels suited to each region. Teams reach for localization-strategy when expanding beyond a home market and needing a coordinated plan across product, marketing, and engineering surfaces. The output is a actionable localization roadmap that accounts for cultural fit, regulatory awareness, and lifecycle touchpoints rather than only swapping UI strings in resource files.
- Full localization strategy covering i18n implementation, cultural UI/UX adaptation, localized pricing, and market-specif
- Begins with project context scan of .claude/project-context.md or .cursor/project-context.md
- Distinguishes true localization (product + pricing + marketing + compliance) from basic translation
- Includes hreflang, multi-language SEO, and international SEO guidance
- Delivers prioritized target markets, technical recommendations, and adaptation checklist
Localization Strategy by the numbers
- 805 all-time installs (skills.sh)
- +6 installs in the week ending Jul 28, 2026 (Skillselion tracking)
- Ranked #553 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 805 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you localize a SaaS product for new markets?
Create a complete localization plan that adapts their SaaS or AI product for new international markets beyond simple text translation.
Who is it for?
Developers and product leads launching SaaS or AI products internationally who need a structured go-to-market plan beyond i18n string files.
Skip if: Single-locale products with no expansion plans or tasks that only require technical i18n framework setup without market strategy.
When should I use this skill?
The user asks to localize a product, enter international markets, adapt pricing or messaging per region, or plan global SaaS distribution.
What you get
International localization plan with market priorities, locale content strategy, pricing adjustments, and regional distribution checklist.
- localization roadmap
- per-market messaging plan
- regional pricing and distribution checklist
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
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Use localization-strategy for market expansion planning rather than developer-only i18n library configuration guides.
FAQ
Does localization-strategy only translate UI strings?
localization-strategy goes beyond translation to cover market selection, locale messaging, pricing, distribution, and lifecycle planning for SaaS and AI products entering new regions.
When should teams use localization-strategy?
localization-strategy fits launches or expansions into international markets when product, pricing, and go-to-market elements must adapt together, not just resource files.
Is Localization Strategy safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.