Logo Generator
Place and wire up your site logo (header, footer, favicon) with correct linking, alt text, and sizing aligned to brand guidelines.
Overview
logo-generator is an agent skill most often used in Build (also Launch, Validate) that guides website logo placement, linking, alt text, and sizing for brand recall and navigation.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill logo-generatorWhat is this skill?
- Recommends top-left header placement with cited brand-recall rationale
- Initial assessment: header vs footer vs standalone and web vs mobile
- Pulls rules from branding, brand-visual-generator, or media kit before coding
- Checks .claude/project-context.md or .cursor/project-context.md for existing identity
- Defers full visual brand systems to brand-visual-generator skill
- Users are 89% more likely to remember logos in top-left vs right (skill cites this placement stat)
Adoption & trust: 816 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
Your logo is on the page but unclear placement, broken home links, or off-brand sizing hurts orientation and trust.
Who is it for?
Solo builders shipping a marketing site, landing page, or SaaS shell who already have logo assets and need consistent header/footer implementation.
Skip if: Teams needing a full visual identity or logo design system—use brand-visual-generator instead; skip when only strategy copy is needed with no on-site implementation.
When should I use this skill?
User mentions logo, brand logo, header logo, logo placement, AI logo design, logo link, logo alt text, logo sizing, favicon logo, or logo usage on a website.
What do I get? / Deliverables
You get placement and implementation rules aligned to brand guidelines so the logo supports navigation and conversion on web or mobile.
- Logo placement and implementation checklist applied to header/footer/favicon
- Alignment notes against brand clear-space and variant rules
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Logo implementation is a front-end task on live pages, so Build → frontend is the canonical shelf even though it supports launch-ready sites. Covers header/footer markup, responsive sizing, and navigation home-link behavior—core frontend brand chrome.
Where it fits
Tune hero and header logo size and home link before you publish the validation landing page.
Implement responsive header logo with clear space rules from your media kit.
Finalize favicon and footer logo variants for a consistent public site launch.
How it compares
Placement and implementation playbook for an existing logo—not a generator for full brand visuals or a generic SEO meta skill.
Common Questions / FAQ
Who is logo-generator for?
Indie and solo builders implementing brand logos on websites or apps who want checklist-style placement, linking, and sizing without redesigning the whole brand system.
When should I use logo-generator?
During Build when adding header/footer chrome; at Validate when polishing a landing page logo; at Launch when finalizing favicon and home-link behavior before go-live.
Is logo-generator safe to install?
Review the Security Audits panel on this Prism page before installing; the skill reads optional local project-context files and does not require network by default.
Workflow Chain
Then invoke: brand visual generator
SKILL.md
READMESKILL.md - Logo Generator
# Components: Logo Guides logo placement and implementation for brand recall and navigation. Logo placement affects user orientation and conversion. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for brand guidelines and visual identity. **Brand guidelines source**: Logo usage rules (clear space, minimum sizes, variants) come from **branding** (strategy), **brand-visual-generator** (visual specs), or media kit. Ensure alignment before implementation. Identify: 1. **Context**: Header, footer, standalone 2. **Platform**: Web, mobile, both 3. **Brand guidelines**: Size, clear space, variants (from brand-visual-generator or media kit) ## Placement Best Practices ### Optimal: Top-Left - **Brand recall**: Users are 89% more likely to remember logos in top-left vs. right - **Left-aligned**: ~39% brand recall vs. 21% for right-aligned - **Navigation anchor**: Users expect logo to link to homepage; left placement is intuitive - **Scan pattern**: Aligns with left-to-right reading flow ### Avoid - **Centered logos**: Users navigating home from centered logos are ~6x more likely to fail - **Right-aligned**: Violates conventions; harms brand recognition ### When Center May Work - Minimal headers with few elements - Brand-heavy landing pages where logo is focal point - Ensure logo still links to homepage and is clearly clickable ## Implementation ### Linking - **Always link to homepage** from logo - Use `<a href="/">` wrapping logo image - Expected behavior; don't break convention ### Image - Use appropriate format (SVG preferred for scalability) - Provide `alt` text: company/product name, not "logo" - Example: `alt="Acme Inc."` not `alt="Logo"` ### Size & Clear Space - **Minimum size**: Document in brand guide; prevent illegibility at small sizes (favicon, mobile header). - **Clear space**: Minimum space around logo; no text or graphics within this zone. Defined in brand-visual-generator. - **Responsive**: Ensure readability on mobile; test at 375px, 768px, 1024px. - **Variants**: Primary, secondary, monogram; light/dark backgrounds per brand guidelines. ## AI Product Logo Design (Optional) For AI/SaaS products, [Alignify AI Logo Guide](https://alignify.co/insights/ai-logo-design) offers industry-specific guidance. ### Design Trends *Examples are illustrative; no endorsement implied.* | Style | Use Case | Examples | |-------|----------|----------| | **Hexagon** | Technical platforms, enterprise AI | Common in AI logos (e.g. OpenAI) | | **Rotation/swirl** | Generative AI, creative tools | E.g. DeepMind, Stability AI | | **Minimalist robot** | Assistants, chatbots | E.g. Jasper, Replika | | **Emoji/symbol** | Consumer, friendly AI | E.g. Hugging Face, Zoom AI | ### Design Process 1. **Positioning**: B2B (professional, trustworthy) vs B2C (friendly, approachable) 2. **Core element**: Choose hexagon, rotation, robot, or emoji per product type 3. **Color**: Tech blue, blue-to-purple gradients, monochrome; consider dark mode 4. **Test sizes**: Favicon, mobile, header; ensure recognition at small sizes 5. **Trademark check**: Avoid conflicts with existing marks ### Avoid - Overly complex; modern AI logos favor minimalism - Too similar to competitors; balance industry recognition with uniqueness - Overly technical symb