Media Kit Page Generator
Draft or audit a journalist-ready media kit page with logos, story, metrics, and self-serve brand assets.
Overview
media-kit-page-generator is an agent skill for the Launch phase that helps solo builders create, optimize, or audit press-ready media kit pages and brand asset downloads.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill media-kit-page-generatorWhat is this skill?
- Triggers on media kit, press kit, press page, brand assets, logo download, and related phrases
- Initial assessment: journalist audience, update cadence, and available logos, guidelines, photos, videos
- Reads .claude/project-context.md or .cursor/project-context.md when present for story, metrics, and visual identity
- Positions media kit vs press-coverage page: assets for journalists vs aggregation of third-party mentions
- Skill metadata version 1.0.1
Adoption & trust: 754 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
Journalists and creators cannot easily find consistent logos, story, and facts, so coverage stalls or misstates your brand.
Who is it for?
Founders preparing for launch, fundraising visibility, or product announcements who need a professional press resource page.
Skip if: Pure PR pitch campaigns without a hosted kit (use public-relations skills) or pages that only list press clippings without downloadable assets.
When should I use this skill?
User wants to create, optimize, or audit media kit or press page; mentions media kit, press kit, press page, brand assets, logo download, or brand kit.
What do I get? / Deliverables
You get a structured media kit outline and copy guidance aligned to your assets and project context, ready to publish or refine on your site.
- Media kit page structure and copy recommendations
- Asset checklist for journalists
- Assessment of audience and update frequency
Recommended Skills
Journey fit
Canonical shelf is Launch distribution because media kits exist so press and creators can cover your product without back-and-forth. Distribution subphase covers press resources and outbound credibility assets distinct from on-site SEO or ASO.
How it compares
Use for the asset-heavy press page, not as a substitute for a press-coverage aggregation or full outreach sequence.
Common Questions / FAQ
Who is media-kit-page-generator for?
Solo builders and small teams who need journalists to self-serve logos, guidelines, and company facts from their website.
When should I use media-kit-page-generator?
At Launch when building distribution assets, before announcements, or when auditing an existing press or brand kit page.
Is media-kit-page-generator safe to install?
Review the Security Audits panel on this Prism page; the skill may suggest reading local project-context files you control.
SKILL.md
READMESKILL.md - Media Kit Page Generator
# Pages: Media Kit Guides media kit and press page content, structure, and accessibility for journalists. Media kits provide self-service brand assets; consistent presentation builds trust (companies with strong guidelines are 20% more valuable). **Distinct from press-coverage-page-generator**: Media kit = assets for journalists; press coverage = aggregation of third-party mentions for visitor trust. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for company story, metrics, key messages, and Section 12 (Visual Identity). Identify: 1. **Audience**: Journalists, bloggers, analysts 2. **Update frequency**: Before launches, events, announcements 3. **Assets**: Logos, brand guidelines, favicon, photos, videos ## Best Practices ### Essential Elements **Evergreen content:** - Company overview (background, mission, origin) - Key team bios and headshots - High-res logos (multiple sizes, light/dark backgrounds, transparent PNG) - Brand guidelines document (typography, colors, logo usage) - Key statistics (customers, growth, metrics) **Regularly updated:** - Recent press releases - Product photos and video clips - Link to press coverage page (or "As Seen In" section) for media mentions - Contact for press inquiries **Note**: Press coverage (third-party mentions) is often a separate page or section. See **press-coverage-page-generator** for aggregating "As Seen In" / "In the News" content. ### Logo Assets (per Alignify-style media kit) | Asset | Format | Use | |-------|--------|-----| | **Main logo** | PNG, SVG; light and dark bg | Primary branding | | **Icon** | PNG; light and dark bg | Favicon, social, compact use | | **Brand pattern** | PNG | Visual identity element | | **Brand guidelines** | PDF or PNG | Typography, colors, usage rules | ### Usage Guidelines **Allowed**: Media coverage, blog posts, social sharing, product comparisons, educational use. Assets free to download without additional authorization. **Requirements**: Maintain logo proportions and colors; ensure adequate white space; do not use in contexts that harm brand. For commercial or special use, contact for authorization. ### Media Assets | Asset | Format | |-------|--------| | **Logos** | PNG (transparent), SVG; horizontal and square | | **Photos** | High-res; horizontal for web, square for social | | **Videos** | Product demos, interviews | | **Credits** | Photo credits, usage rights | ### Structure - **Dedicated page**: Press/Media section on website - **Self-service**: Journalists find what they need without emailing - **Concise**: 3-4 pages typical; each element adds value - **Downloadable**: ZIP or individual asset downloads ### Timing - **Update before**: Launches, events, announcements - **Keep current**: Stale info damages credibility ### Placement - **Discoverable**: Link in footer, About, or dedicated Press section - **Clear label**: "Press," "Media Kit," "For Journalists" ## Output Format - **Structure** outline - **Asset** checklist (logos, brand guidelines, favicon, photos, bios) - **Copy** for company overview - **Usage guidelines** (allowed, requirements) - **Contact** for press inquiries - **SEO**: Often noindex; or index for "company name press" queries ## Related Skills - **press-coverage-page-generator**: Aggregation of third-party coverage